Emily Wilson Email and Phone Number
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In this section, I used to highlight my extensive product marketing experience, including launching remarkable products and solutions, as well as leading high-performing teams. However, most seasoned product marketers will make similar claims based on their years of experience. So, what truly sets me apart?Allow me to introduce you to my #1 strength, as identified by Gallup: WOO, which stands for Winning Others Over. While it may sound like a whimsical term, it represents my superpower of effectively collaborating with cross-functional teams and inspiring individuals to deliver exceptional work.Driven by my ESFJ nature, I naturally establish trust and become a reliable confidant to everyone I work with. I genuinely care about the well-being of my colleagues, whether it's remembering and celebrating their work anniversaries, their dog's birthdays, or even their children's soccer games over the weekend. I firmly believe that building authentic connections with people is the foundation for creating a supportive and motivated work environment.If you are seeking a Head of Product Marketing who deeply values and prioritizes the people behind the work, then you are indeed seeking me. I bring not only my extensive experience and strategic acumen but also a genuine passion for nurturing relationships and fostering a culture of collaboration and support.Skills: Marketing Campaigns / Go-To-Market / Sales Enablement / Product Marketing / Lifecycle Management / Marketing Strategy / Thought Leadership and Content Marketing / Public Relations and Analyst Relations / Global Sales Enablement / Public Speaking
Sitecore
View- Website:
- sitecore.net
- Employees:
- 1804
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Svp Product Marketing And Gtm InsightsSitecoreWashington, Dc, Us
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Cross-Portfolio Product MarketingGlia Sep 2023 - PresentNew York, New York, UsWe provide award-winning digital-first customer service technology that is reinventing how financial enterprises support their customers in a digital world. -
AdvisorHadley Jun 2023 - PresentLos Angeles | New York, UsI am leading Marketing and Partnerships for Hadley. Hadley allows brands, employers, family, friends, philanthropic orgs and parent themselves to accessibly fund their own or others' education savings accounts, allowing all families -- especially in underserved communities -- to maximize every dollar that's put towards education savings with tax-free growth compounding. Visit GoHadley.com or download the Hadley app to get matched to the most highly-rated and tax-advantageous 529 savings plan for your child (or yourself, or your niece or nephew or grandchild!) or link your existing account to Hadley to take advantage of the social gifting aspect. -
Vp Of Product MarketingQualtrics May 2021 - Jun 2023Provo, Ut And Seattle, Wa, UsOn a day-to-day basis, I manage core PMM operations, such as developing messaging, pricing, positioning, and packaging as well as direct a team of 12 product marketing professionals for EX, CrossXM and industry. I implement product marketing strategy and own go-to-market positioning for four product areas, along with devising marketing execution plans and developing end-to-end GTM strategy.Some of my major accomplishments and contributions are as follows:• Define PMM growth strategy and create regional GTM plans, including how to optimize in-market• Deliver visionary leadership and content creation for steering global and regional campaigns, events, and optimizations • Drive compelling and differentiated product roadmap in close partnership with Product team • Accomplished 100% positive score in “I trust my manager, my manager cares about my well-being, my manager treats people fairly, and my manager keeps their commitments” and in recognition, safety, and respect -
Senior Director Of Solution Marketing, Cross-Portfolio SolutionsSap Successfactors Jan 2020 - May 2021South San Francisco, California, UsMy primary responsibilities in this job role were to lead a team of team of five remote solution marketing professionals. I defined marketing strategy and ensured execution of plans for SAP SuccessFactors cross-portfolio solution areas and topics, including employee experience management, HR + Finance, Partner Ecosystem, Analytics, and Technology/IntegrationHighlights include:• Lead a large-scale transformation within Marketing, including upskilling the team and moving to a new global, syndicated marketing model• Commercialized 4 new solutions, surpassing revenue targets in 2020 by 280%, with a 93% YOY increase• Led the innovation and market differentiation story for SAP SuccessFactors + Qualtrics, becoming a catalyst, thought leader, advocate and advisor on Experience + Operational data• Enabled 1200+ salespeople, presented to 500+ customers, produced 20+ assets• Created content to support global campaigns as well as regional demand generation campaigns -
Senior Director Of Solution Marketing, Learning And Well-Being At Work InitiativeSap Successfactors Jul 2014 - Jan 2020South San Francisco, California, UsIn this role, I implemented robust marketing strategies, accelerating sales pipelines and revenue for SAP cloud’s learning and talent management solutions. I developed customer-facing assets, liaised with analysts, and coordinated with demand generation and global events teams to employ marketing campaigns. Highlights include:• SAP Marketing Excellence “Cultural Champion” Award Winner 2019 (1 of 12 winners in all of SAP Marketing)• Attained 33% growth in customer count and 26% growth in user counts by overseeing marketing operations for #1 product in SuccessFactors HCM Suite for five quarters • Supported competitive sales play campaign which led to $600K additional opportunities • Developed new collateral supporting all verticals including rebranded brochures, pitch decks, and data sheets for consistent positioning and did global field enablement • Created new collateral suite assisting all verticals, such as pitch decks, rebranded brochures, and data sheets for global field enablement and consistent positioning • Established shared vision and GTM strategy for well-being at work with the Future of Work product team, Thrive Global, and Global Health Management teams
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Senior Manager Of Mobile Applications; Director Of Product Marketing, International MarketsBlackboard Jun 2010 - Jul 2014Boca Raton, Florida, UsIn this role, I directed marketing strategies for our international expansion. I coordinated large cross-functional teams to introduce new offerings to market, supported products throughout the full software development lifecycle, and communicated value propositions externally. I devised and executed sales enablement and marketing collateral to internal and external customers. I directly managed a team of Product Marketing managers. -
Senior Manager, Product Marketing - Mobile ApplicationsBlackboard Jun 2010 - Mar 2013Boca Raton, Florida, UsI directed marketing strategies for our educational mobile applications. I hired and managed a team of three product marketing associates.Highlights include:• Created and employed marketing plans for Blackboard’s teaching and learning mobile app, empowering sales team to meet 156% of quota and client retention rate of 98% in 2011; client retention rate of 95% in 2012 and 89% achievement of quota• Led development of all product messaging and positioning, marketing for new product launches and enhancements, sales readiness and the orchestration of marketing campaigns • Received Blackboard Global Marketing SHINE “Albert Einstein” Award for developing Mobile Student Survey campaign • Won Blackboard Global Marketing Award “Team Player of the Year” in 2011.
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Director, Product MarketingDeutsch Advertising Jan 2010 - Jun 2010Represented agency onsite at client headquarters, Volkswagen Group of America, Inc. Had end-to-end responsibility for providing strategic direction to agency teams as it related to the entire product portfolio. Ensured national, retail and digital campaigns were in alignment with cross-functional core business functions. Highlights include:• Managed agency transition project worth $40 million• Used purchase reasons, rejection reasons and cross-shopping data to develop actionable marketing plans • Directed strategy for Volkswagen’s most important and highest volume vehicle launch (represented 50% of total sales volume)
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Marketing ManagerCrispin Porter + Bogusky Feb 2009 - Dec 2009New York, Ny, UsRepresented agency onsite at client headquarters, Volkswagen Group of America, Inc. Reviewed all materials to ensure all print, TV, and online materials were product correct. Provided holistic review of all agency work to ensure alignment with marketing push and client requests. Organized introduction and communication of new technologies to account and creative teams. Highlights include:• Hall & Partners “Max” campaign rated very efficient, generating above-average awareness for each 100 targeted rating points• Opinion of the VW brand improved significantly on all major consideration drivers as a result of the campaign -
Launch And Lifecycle ManagerVolkswagen Of America Sep 2005 - Feb 2009Developed, implemented and managed strategic launch plans as well as long-term lifecycle strategy for each model to ensure a successful, profitable contribution to the company. Ensured all new vehicle launch processes, strategies and activities were in alignment with cross-functional core business functions and with corporate goals and objectives. Researched and wrote model briefs; communicated them to agency partners before creative work began.Highlights include:• Developed a strategic construct to guide all marketing and PR programs around five special models that addressed consumer avoidance reasons• Repositioned Touareg 2 as more of a volume product vs. a niche vehicle (+8% in sales in launch year)• Supervised the development and management of launch budget ($20MM) and ensured all launch activities were contained within allocated budgets• Provided decisive thinking to identify and reduce risk of product or feature delay while managing impact to schedule and cost• Chosen for InForum Center for Leadership Executive Leadership Program (2007)
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Sales Operations AnalystVolkswagen Of America Feb 2004 - Aug 2005
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Distribution And Logistics/Product PlanningVolkswagen Of America Jul 2002 - Feb 2004
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Business English TeacherThe Caledonian School; Prague, Czech Republic Jul 2001 - Feb 2002• Instructed EFL and CAE preparation to companies throughout Prague, including Skoda suppliers• Prepared syllabi and formal evaluation materials• Used communicative, student-centered learning theory to create tasks and objectives for students
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Professional Development Program/Print Traffic CoordinatorD'Arcy Advertising Nov 2000 - Jun 2001• Coordinated print advertising materials to meet required production schedules• Maintained accurate, detailed daily records and created weekly status reports• Ensured that traffic systems and procedures were adhered to on projects
Emily Wilson Skills
Emily Wilson Education Details
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Cornell UniversityOrganizational Anthropology/Spanish -
American UniversityInternational Business
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Universidad De Sevilla
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Adams High School
Frequently Asked Questions about Emily Wilson
What company does Emily Wilson work for?
Emily Wilson works for Sitecore
What is Emily Wilson's role at the current company?
Emily Wilson's current role is SVP Product Marketing and GTM Insights.
What is Emily Wilson's email address?
Emily Wilson's email address is em****@****ail.com
What is Emily Wilson's direct phone number?
Emily Wilson's direct phone number is +124839*****
What schools did Emily Wilson attend?
Emily Wilson attended Cornell University, American University, Universidad De Sevilla, Adams High School.
What are some of Emily Wilson's interests?
Emily Wilson has interest in Travel, Black And White Photography.
What skills is Emily Wilson known for?
Emily Wilson has skills like Product Marketing, Strategy, Digital Marketing, Marketing, Marketing Strategy, Cross Functional Team Leadership, Management, Leadership, Mobile Devices, Strategic Planning, Competitive Analysis, Direct Marketing.
Who are Emily Wilson's colleagues?
Emily Wilson's colleagues are Mihail Mecetin, Dmytro Sydorenko, Griffin Pickard, Kayla Bryant, Sitecore Professionals, Muhammad 'arif Firdaus, Mutaz Shamsan.
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