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A Journalism and Mass Communication graduate of The University of Iowa, Emily currently serves as TwoTone Creative’s Marketing Director. Emily wears many hats around the office collaborating with clients to ensure their website is organically searchable on Google through thoughtful website copy and SEO tactics, as well as concepting organic and paid social media tactics for a variety of clients.
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Marketing DirectorTwotone Creative Aug 2022 - PresentWest Des Moines, Iowa, Us -
Digital Marketing StrategistTwotone Creative Dec 2020 - Aug 2022West Des Moines, Iowa, Us• Create strategic marketing plans that include search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing and funnels, conversion rate optimization (CRO) and user experience (UX) to reach clients’ online goals.• Manage online advertising campaigns including monitoring the vital stats of each campaign, gathering data and results for campaigns, making simple revisions to digital marketing strategies such as email designs and copy and landing pages.• Test email designs, landing pages, submission forms. Assist in building sign-up/conversion forms.• Assist with building, executing, and managing social media advertising campaigns and the implementation of strategies for online advertisements• Execute email drip campaigns for clients/manage lists. • Support development of online marketing strategies for landing pages, emails and websites for videos, copy, and design. -
Associate Content DirectorTag Aug 2018 - Nov 2020Davenport, Ia, Us• Fostered valuable partnerships with TAG clients to produce top-quality content marketing strategies, across a variety of media platforms, to drive customer engagement and acquisition, brand awareness and company growth • Researched, developed concepts, wrote copy for, scheduled, monitored, and analyzed Facebook, LinkedIn, Instagram and Pinterest accounts for 17+ social media clients• Developed concepts, created, published, monitored, and analyzed 25+ Facebook, LinkedIn and Instagram ad campaigns for 16+ clients on a monthly basis• Became fluent in 17+ web client’s Content Management Systems, increasing Search Engine Optimization, updating links, editing copy and adding new content when needed• Reported directly to the Director of Digital Services and Brand Management team -
Content StrategistTag Apr 2017 - Aug 2018Davenport, Ia, Us -
Marketing CoordinatorNai Optimum Oct 2016 - Mar 2017West Des Moines, Iowa, Us• Supported the NAI team of commercial real estate brokers in their property marketing efforts • Developed promotions, campaigns, and new designs for current collateral marketing pieces • Achieved financial objectives by preparing, maintaining, and reviewing an annual budget• Managed website marketing campaigns, social media accounts and advertisements in the Business Record• Communicated with agents, office manager, CEO/VP, and property managers regarding listings• Trained Administrative Professional on duties, programs and procedures to aid work -
News ProducerWho-Hd Jan 2016 - Oct 2016Des Moines, Ia, Us• Produced over 150 professional newscasts • Compiled a large network of professionals in the Des Moines area including leaders from Des Moines Performing Arts, Iowa Events Center, Animal Rescue League, Fareway, Des Moines Convention and Visitors Bureau, Des Moines Farmers Market, and individual entrepreneurs • Worked collaboratively with anchors, photojournalists, editors, and directors to make in the moment decisions for each newscast• Constructed powerful scripts with compelling stories for the Noon News and the Today in Iowa Saturday and Sunday shows -
Communication InternPearson Oct 2015 - Dec 2015London, Gb• Produced and completed a communications plan for the Teaching in a Digital Age campaign, which included finalizing the interactive report, creating images, creating infographics, planning the campaign, developing materials for outreach, implementing and evaluating its success• Managed, collected content, and media for the Research and Innovation Network blog which resulted in higher than average blog traffic• Translated complex research content to be applicable to various education audiences• Added innovative ideas to the Research and Innovation Network by pushing others to use more varied media, custom images, and videos -
News Reporter, Producer And Photojournalist — The Daily IowanUniversity Of Iowa Aug 2015 - Dec 2015Iowa City, Iowa, Us• Produced video and reporting content available for The Daily Iowan TV station• Edited VO, SOT, b-roll, and other footage using Adobe Premier to produce 6 high quality news packages• Utilized Inception and back time to schedule newscasts for class projects• Produced the Noon News for KRUI radio 2 times this semester -
Marketing Team - The Pomerantz Career CenterUniversity Of Iowa Sep 2014 - Dec 2015Iowa City, Iowa, Us• Utilized creative writing and social media skills to promote The Pomerantz Career Center• Composed blog posts before and following events on The University of Iowa campus• Updated personal social media accounts to help promote the Career Center• Generated ideas during tabling events and team meetings -
Designer - The Daily IowanUniversity Of Iowa Aug 2015 - Oct 2015Iowa City, Iowa, Us• Worked closely with the Editor-In-Chief, Copy Editor, Design Editor and other The Daily Iowan staff to meet strict deadlines• Followed The Daily Iowan and AP style while designing pages that are visually appealing and adhere to design preferences• Displayed stories in an appropriate mix based on relative news/interest values • Utilized correct templates, The Daily Iowan style guide and other page design standards and systems -
Recruiting And Marketing Internship - Career Leadership AcademyUniversity Of Iowa Dec 2014 - May 2015Iowa City, Iowa, Us• Planned and coordinating the publicity for the Etiquette Dinner and LeadersLive to over 300+ students• Recruited 100+ students to the Career Leadership Academy program and its academic courses • Led a team of 12 Career Leadership Ambassadors and partnered with the Career Leadership Academy Director • Utilized Illustrator, Photoshop, InDesign, and Publisher to create a “Year in Review” infographic, as well as visually appealing ads, flyers, posters, brochures, signage and displays for the program -
Office Assistant - Obermann Center For Advanced StudiesUniversity Of Iowa Jan 2014 - Dec 2014Iowa City, Iowa, Us• Accomplished advanced office tasks 17 hours a week using time management skills• Designed effective spreadsheets, flyers, posters, brochures, signage, and displays utilizing researched information• Established relationships with clients and communicated needs to a group of goal-focused professionals• Utilized audio and video footage to plan, edit, and create professional multimedia available to the public -
CopywriterOnthank Interiors 2014 - Dec 2015Des Moines, Ia, Us• Created a blog, newsletter and e-mail content to attract our target market of Midwest customers• Reviewed content before it was sent out to 250 interior designers in the Midwest • Corrected layouts, replaced images and photographs, and changed fonts as necessary• Formatted and edited information received to appear on newsletters and emails -
Customer Outreach And Engagement InternshipAct Jun 2015 - Aug 2015Remote, Us• Participated in ACT Inc.’s Summer Internship Program as a part of the Brand Experience Department • Promoted ACT Profile by creating marketing content for Facebook, Twitter, Instagram and Email • Analyzed, organized, and synthesized primary and secondary market research related to counselors• Launched and analyzed a questionnaire for 2,169 counselors serving on the ACT Profile Counselor Advisory Panel and created an infographic based on the results -
Marketing InternshipTero International, Inc. Jun 2014 - Aug 2014Des Moines, Ia, Us• Assisted with the launch of a marketing campaign to 1,200 prospective customers• Established relationships with a group of professionals and coworkers • Documented time sheets on a weekly basis• Conducted daily and weekly responsibilities for the company -
Respite Care ProviderIndividual Client May 2014 - Aug 2014• Provided care and assistance to a client with down syndrome • Maintained professional contacts with families• Documented work reports on a timely basis• Conducted daily and weekly responsibilities for the client while enduring challenges
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Program CounselorWest Des Moines Community Schools Mar 2012 - Jan 2013West Des Moines, Ia, Us• Supervised over 200 students grades Kindergarten through sixth • Facilitated group activities such as crafts, sports events, snack• Attend leadership meetings to strengthen my leadership skills
Emily Field Education Details
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University Of IowaCertificate In Entrepreneurial Management And Leadership Studies -
West Des Moines Valley High SchoolHigh School Diploma
Frequently Asked Questions about Emily Field
What company does Emily Field work for?
Emily Field works for Twotone Creative
What is Emily Field's role at the current company?
Emily Field's current role is Marketing Director at TwoTone Creative.
What is Emily Field's email address?
Emily Field's email address is em****@****ive.com
What is Emily Field's direct phone number?
Emily Field's direct phone number is +151572*****
What schools did Emily Field attend?
Emily Field attended University Of Iowa, West Des Moines Valley High School.
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