Emily Freeman Email & Phone Number

San Francisco, California, Us

Stockholm, Stockholm County, Se

Stockholm, Stockholm County, Se

London, Gb

London, Gb

• Grew accounts in 2018 from $5MM to $7.5MM; primarily working with digital, social, traditional and addressable/ OTT TV media partners such as Pinterest, Amazon, DirecTV, Comcast/NCC and Reddit• Serve as client solutions expert—providing campaign recommendations with renewal clients and securing new relationships with agencies and brand direct• Expand business opportunities by providing new solution updates to clients while exceeding revenue and profit goals• Work cross-functionally with key internal and external partners, focusing on customer service, account retention and on-boarding new customers• Built Chicago CSM team from 1 to 6 people by interviewing, hiring, mentoring, and training direct and indirect reports.

Chicago, Illinois, Us

- Responsible for the creation of a media plan from concept to campaign execution- Develop comprehensive media plans across different mediums (Mobile, Audio, Video, Display, Social, Native etc.) that meet each agency or client’s marketing objectives.- Assemble site consideration set and make recommendations on how to best allocate advertising budgets; utilizing media research tools, Centro’s proprietary tools, and industry/market knowledge.- Develop and issue RFPs to publisher partners; gather and analyze proposals to determine the best media selections, negotiate rates & positioning as required.- Facilitate the media negotiation and media buying from beginning to end- Create final media recommendation and provide Account Lead with detailed rationale that supports planning decisions.- Assist Campaign Analysis team in strategic analysis of campaigns and provide recommendations for future media plans.- Foster relationships with both agency clients and vendors.- Ensure deliverables are aligned and implemented across all teams to meet client’s goals and objectives.- Assists with training and mentorship to the junior members of the team

Chicago, Illinois, Us

- Managed and executed over $10 Million of post-sale media, consisting of roughly 300 campaigns, across Iowa, Indiana, Cincinnati and Kentucky agencies as well as client direct business- Proactively recommended optimizations to maximize performance based on campaign KPI and objectives- Spearheaded weekly status meetings and acts as coordinator between Campaign Manager, Campaign Analyst, Strategist and Account Lead to maintain internal team organization - Created strong relationships with clients and publishers to ensure successful campaign execution- Helped with planning local and national digital buys across various channels including Display, Video, Search, Mobile, Programmatic and Native- Assisted in development of client pitches, outlining plan details and partner consideration set - Processed insertion orders and collaborates with finance team on invoicing and billing discrepancies - Provided comprehensive feedback on Centro’s products to software development team

Brisbane, California, Us

-Support the sales team by assisting with campaign management, order generation, optimization and invoicing. -Assisted team members with creation of media plans by analyzing historical campaign performance and providing options for best content distribution.-Serve as line of contact with internal and external teams to ensure the proper maintenance of campaigns from proposal to payment.-Collaborate with the finance department to reconcile campaigns from a revenue standpoint.-Monitor and report weekly on all pacing and delivery. Provide optimizations for campaigns for better performance. -Communicate with all internal and external partners to ensure accurate and proper campaign execution based on contract terms to manage and exceed client expectations.-Proficient in working on data serving platforms such as DART, Pointroll, Mediamind/Sizmek

International Studies- Marketing And Human Resources, Minor: French & International Business

International Business, French & Business

Education record