Emily Randall Email & Phone Number

Scottsdale, Arizona, Us

- Turn company business objectives into actionable brand strategies and measurable media campaigns, in partnership with internal team members and external agencies- Identify and assess areas of opportunity for the brand including audiences, positioning, brand tone, messaging, competitive and overall marketplace conditions and create action plans to capitalize within those areas- Draft communications and presentations to key stakeholders articulating how objectives and strategies are brought to life across paid media and owned and operated channels, along with key learnings and insights - Derive actionable insights for agencies, internal stakeholders and media managers, across a portfolio of brand and campaign measurement tools, while reviewing and adjusting data outputs as needed - Review in-house and industry research and measurement methodologies, brand survey questions and evaluate tools to maximize insights, learnings and campaign performance analysis - Work with Media Managers through campaign execution with external agencies, including creating timelines, project plans and lists of deliverables across campaigns. Ensure alignment on deliverables across internal teams and on-time delivery to agencies. - Enhance existing process for brand and legal review of newly created ads and marketing assets and continuously optimize the process based on in-flight learnings - Facilitate consistency for Zelle® across consumer-facing touchpoints - Continue to build the consumer journey across all paid media touchpoints (including financial institution touchpoints), to establish roles for each channel and develop approaches for how each can deliver on a measurable objective - Ensure that Zelle® owned and operated channels are up to date with latest campaign assets and key messaging, working across Social Media, Partner Marketing, Digital, Product Marketing and PR

Boston, Ma, Us

- Oversee end-to-end partnerships strategy from sourcing to execution including brand partnerships, rescue partnerships, and influencer partnerships- Identify, secure and execute partnerships to drive impressions and customer acquisition- Lead the partnership development by negotiating terms, coordinating an integrated marketing plan, and reporting on performance- Work cross functionally with organic social, content, creative and executive leadership

Chicago, Il, Us

- Provide guidance to protect the airline's visual identity and brand experience across channels- Participate and consult in brand environment development conversations and initiatives, managing multiple agency communications - Shape compelling brand strategy presentations for internal audiences, including executives - Provide the necessary brand identity inputs to stakeholders throughout the project lifecycle and ensure the delivery of a consistent brand standard- Monitor the competitive landscape, consistently share findings with the team and provide recommendations as needed

Boston, Ma, Us

- Utilized project management skills to drive development and execution of new brand launches while optimizing performance of current brands within our portfolio, including monitoring brand KPIs, reporting out on learnings and pivoting strategy- Developed 360 brand experience strategy and cross functional marketing initiatives, including email, PR, organic and paid social, online storefront (site nav, filters, brand pages), content, and site promotions, while also using GBQ to identify best SKUS to feature in each channel - Tracked performance of all brand performance and marketing initiatives, presented to stakeholders, and utilized learnings to make strategic data driven decisions - Optimize brand pages on Wayfair.com quarterly to align with marketing campaigns, top performing categories, and to highlight new seasonal imagery- Identified opportunity to drive awareness to our flagship brands by setting up sale events to flow through emails using personalization technology which led to 70% of events outperforming the benchmarks in conversion. - Managed celebrity brand partnership including content strategy, external communications, and tracking performance metrics - Created press releases and media pitches to highlight brand launches for brands such as Kelly Clarkson Home (media coverage of 610M impressions) and Upper Square (media coverage of 29.6M impressions) - Worked closely with each marketing channel to create content strategy and execution for private label brands, including selecting imagery, product to highlight, and drafting assets - Identified whitespace opportunities for private label brand launches through market research, internal data, and consumer insights- Led brand launch process from start to finish, working with multiple cross functional teams and stakeholders within the US and EU to bring the brand to life through product selection, merchandising, branding, and marketing

San Francisco, California, Us

- Developed brand partnerships and influencer marketing plans outlining current market, goals for each quarter, and next steps including ways to bring each goal to life- Launched Follain’s first ambassador referral program, which in 6 months grew to a community of 4k active people, drove 1.2k new customers, and drove $240k in gross revenue- Facilitated breakthrough brand partnerships through sweepstakes + email capture, giveaways, events, blog exchanges, and co-branded email exchanges which garnered 45k+ new target leads for Follain- Led and executed events in each store location including developing event theme, procuring vendor and brand partnerships, marketing the event and attracting attendees, and reporting on event success - Owned paid and unpaid influencer strategy for key social channels including Instagram, Podcast, YouTube, and Facebook, which included recommending on-brand influencers, negotiating contracts, briefing influencers, managing relationships, reviewing and approving content, and tracking metrics of success - Achieved new customer acquisition targets monthly at the budgeted CAC- Stayed abreast of clean beauty influencer trends and competitive activity and leverage learnings to develop and grow Follain’s influencer strategy- Partnered with influencer management agencies to ensure content is delivered on time, on budget, and on strategy- Collaborated with the Social Media Assistant Manager to leverage influencer UGC for owned social media accounts (e.g. regrams, stories, etc.)- Reported weekly on new customer acquisition and CAC with monthly reporting on reach, followers, engagement rate, shares, etc.

Washington, Dc, Us

- Key point of contact and connection between YMC’s account team and clients- Drove the strategic direction and planning of new and ongoing client campaigns- Supervised the work of internal account team to ensure quality, timeliness, profitability, and results- Assumed team responsibility for exceeding client expectations and identifying growth opportunities- Managed and mentor junior internal employees- Identified project priorities, assign tasks, and proactively identify areas of efficiency- Helped develop new relationships with potential clients to grow agency business

Washington, Dc, Us

- Led strategic planning and execution of marketing programs and events, consistently striving to over deliver against the program objectives- Served as a primary client contact, running all calls, email correspondence, and general communication- Monitored time spent by team members on various aspects of the project and proactively identify and discuss issues/opportunities for management efficiencies- Maintained enthusiasm and urgency in servicing clients and consistently strive for excellence to over deliver against the program objectives- Led recruitment, screening, interviewing, and assignment of influencers to client programs based on campaign goals and objectives- Assisted internal hiring process, onboarding, training, and employee development of new hiresProjects:- Aerie: Executed an influencer program and collegiate pop-up shop mobile tour, assisting with mobile tour production, planning, promotion, and execution - adidas: Managed a brand ambassador program increasing the sales of adidas licensed apparel at on-campus retailers, controlled inventory of adidas product for promotions, and compiled reporting on physical and digital marketing efforts - Express: Planned an ambassador program including event ideation and recruitment of on-campus influencers, managed program budget, designed and ordered promotional and event items, and controlled product inventory

Washington, Dc, Us

- Led the planning and execution of college marketing programs including event ideation and production, and influencer recruitment and management- Conducted in-depth analysis of social media and live program metrics, delivering weekly client reporting and campaign insightsProjects: - Jessica Simpson: Managed influencers, planned extensive on-campus events to bring the brand to 18-24 year-old female demographic, generated PR mentions across college campuses and collegiate media outlets, and maintained and translated brand image to marketing program - maurices: Executed college ambassador program to rebrand and market maurices to 18-24 year-old females in the Midwest and Southern regions of the U.S., conducted analysis of social media and event metrics, and generated and presented client-facing reports on marketing efforts

Washington, Dc, Us

- Led recruitment, screening, interviewing, and assignment of influencers to client programs based on campaign goals and objectives- Developed and implemented media and PR plans to extend the reach and engagement of campaignsProjects:- ASOS: Recruited and managed 68 campus influencers to raise brand awareness, drive acquisition, and heighten sales, contributing to 1,100 new customers per week and 55% of sales growth over projections in program zip codes- BAND: Managed campus brand ambassador marketing campaign to launch mobile app in the U.S through brand awareness events, social media, student focus groups, and app usability testing, leading to 6,000+ downloads generated over 10 weeks - Harry’s: Managed college brand ambassador program to integrate the brand into the collegiate lifestyle and to differentiate from competitors through on campus events and social content, converting 3,400+ students to Harry’s users on 10 campuses

- Established a marketing campaign consisting of print ads, social media, and digital newsletters - Developed a Facebook page, built a following, and strategized ways to increase engagement on posts- Developed relationships with local businesses in area to coordinate amplification of marketing efforts - Edited website and blog content using WordPress and sent out weekly newsletter using MailChimp

goSprout connects emerging brands with passionate, creative, and ambitious people interested in being part of an exciting startup. goSprout’s networks of Consultants build brand buzz that directly generates sales, while teaching Consultants invaluable entrepreneurial skills through innovating training and real-life experiences.

Boston, Ma, Us

Managed social media accounts, promoted new blog posts and Her Campus events, and wrote relevant, interesting articles to be posted on the site

Entered information in central data base Created organized and creative community bulletin boards within the schoolPerformed administrative duties such as filing, answering phones, and organizing

Bachelor Of Business Administration (B.B.A.), Marketing

Art History, Criticism And Conservation