Happy clients, great creative briefs. Getting into the nitty gritty of clients' businesses to understand what makes them tick, what makes them laugh and most of all what makes their customers think "Hey, that's me."

Responsible for creating demand by securing in-depth media coverage of Nike Sportswear, Nike Running and Nike Skateboarding products. This role included a three-month stretch assignment backfilling the Public Relations Manager role alongside the PR Specialist for Nike Women.• End-to-end PR strategy for Nike Sportswear, Nike Running and Nike Skateboarding, from strategic planning to execution of seasonal initiatives.• Worked collaboratively with the local, territory and global PR and wider Marketing teams to maximise support for seasonal initiatives.• Managed PR agencies in Australia and New Zealand for relevant category projects and retainers.• Aligned media outreach and messaging with business objectives by working with a wide array of stakeholders, including Retail, Sales and Merchandising teams.• Produced local assets, including lookbooks, athlete imagery, product packaging etc...Sourced suppliers, managed briefing, timelines, budgets and debriefs.• Event planning and execution for large and small-scale events.

Supporting account teams across fashion, lifestyle, sport, celebrity and hospitality.Clients include Kookai, Nike, Lovisa, Smiggle, Witchery and Laurent-Perrier.

Spark is a mid-sized public relations agency with major lifestyle, sports, entertainment and tourism clients. The account coordinator role is to support the PR team in delivering results to clients.

Worked with Barnardos' marketing team on engagement opportunities for existing corporate partners and learned about developing new relationships with corporations in a non-profit setting. Also worked with the Trusts and Foundations team on grant writing and research.