Emily Winslow Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

Venice, California, Us

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

London, London, Gb

-- Manage Seattle based consultants and PPC managers, supporting their growth and development through weekly 1:1s, monthly goal setting and reflection sessions as well as ongoing guidance and mentoring regarding long-term career goals.-- Oversee consulting engagements for Seattle office, providing guidance to consultants on strategy development, technical work and recommendations for clients. -- Lead consulting engagements, providing strategy and tactical recommendations in areas ranging from technical SEO, to cross-channel content strategies and campaigns. Responsible for project management of engagements involving other service teams like promotions and creative.-- Provide actionable recommendations to clients in a range of verticals to address technical and offsite SEO issues and goals. Technical concepts ranging from technical site audits and page targeting, to site migrations and information architecture reviews. Offsite SEO concepts around link building, influencer and partnership campaigns, creative content and content strategy. -- Contribute to business development by partnering with the sale team to fielding initial calls with prospects, building unique strategies for each client with their assigned consultant and presenting findings and recommendations.-- Responsible for bandwidth and load balancing of Seattle consulting team, shifting clients when necessary, planning for new business and team members, as well as forecasting for leadership decision making. -- Responsible for strategizing, building and improving internal process of the consulting team. Ranging from documentation and training materials for technical tasks to processes for cross-team collaborations. Also building communication standards around feedback and group collaboration. -- Onboarding and training of new team members, helping them acquire the necessary skills and knowledge for their role and integrating with Distilled’s processes and culture.

-- Build and sustain client relations (new and existing), provide actionable insights andconvey information to help client teams understand and solve complex issues effectively.Earn their trust by partnering in ways that uphold the reputation of Merkle.-- Investigate and diagnose complex technical SEO issues utilizing a variety of tools andskillsets to identify all elements of the issue(s), connections and relationship with otherinternal and external factors. Create documentation and provide recommendations onhow to address identified issues, and use additional strategies to work within specificclient constraints.-- Project management of forensic SEO audits that feature initial findings of technicalissues regarding crawlability, indexation and rank, prioritization of identified issues,project road mapping (internal and client-facing), and management of project delivery.-- Contribute to internal analytics reporting group to improve monthly client reportingand educate teams on how to discover meaningful insights that address client specificKPIs. Create standardized dashboards and consult with teams on additional charts toaddress their client’s requests/needs.-- Oversee team of junior Specialists in the creation of deliverables, provide issue specifictraining and educate them through the revision process. Work to build each teammember’s understanding of SEO concepts, technical writing skills and confidence inknowledge and abilities.

-- Create deliverables based on assessment of issue(s) or client request; distill complex issues for clients with varying and often minimal SEO experience. Use tailored examples to illustrate issues, their effect, and provide clear recommendations for addressing it.-- Assist AM in updating client-facing roadmap with current, upcoming, and completed projects. Establish tasks for each month based on audit timeline, prioritization of client needs/requests, and new opportunities or issues worth pursuing.-- Monitor client’s analytics account(s), investigate significant data changes establishing causes and correlations and present findings to AM. When appropriate, alert client and provide actionable solutions or recommendations to address these issues. Create or update monthly report, providing insights and high-level findings.-- Assist AM with ongoing client communication (calls and emails) with professional, timely, flexible and knowledgeable recommendations using each conversation as an opportunity to build and sustain excellent client relationships. Present deliverables on calls and in-person, walking client through document(s) and fielding questions to ensure audience comprehension.

Seattle, Wa, Us

-- Conduct initial set up of clients including industry discovery, keyword research, local listings, and initial benchmarking along with Google Analytics, Webmaster Tools and AdWords accounts-- Create keyword to landing page structure, optimizing pages to fit their targeted keywords with focus on user experience-- Audit site architecture, making recommendations for changes based on user experience, page relevance/quality and SEO purposes-- Advise clients on content creation for social media, blogs and site. Focusing on creating shareable content of value to their users-- Manage clients Google+ pages from creation and posts, to interactions with industry contacts and the public. Main focus on building brand awareness and relationships with fans/customers-- Analysis of rankings, conversions, pageviews, and other data for month end reports and strategies-- In-depth analysis of site analytics, focus on identification and repurposing of low performing pages, user engagement and conversion rate optimization

-- Created campaigns to generate sales and build our brand through web advertising and social media outlets-- Managed our social media including daily posting, sharing, customer communications and effectiveness tracking-- Conducted market based research using Google Analytics, Google Adwords, SmartEtailing, and social media tracking to focus our advertisements and use our budget most effectively-- Managed our PPC budget to effectively target keywords-- Designed web advertisements for branding and new products as well as in-store print advertising -- Responsible for creating weekly newsletters through Constant Contact, featuring new products to upcoming events

-- Built relationships with customers while either helping them with purchases or welcoming them into the industry and community-- Produced New Employee Handbook and trained incoming staff on rules, safety, employee conduct and register operation-- Managed logistics for our new location’s grand opening, including coordinating with vendors, print and radio advertising, in-store sale signage and day-of staff organization -- Responsible for Shop Mountain Race Team, including team selection, creating rules for athletes, designing team jerseys, team organization at events and reporting athlete results

Bellingham, Washington, Us

-- Guiding students on outdoor excursions ranging from afternoon hikes and paddles, to multi-day ice climbing and overnight backpacking trips-- Teaching students basic activity skills and safety-- Responsible for student safety and risk management-- Responsible for day of logistical planning, gear packing and navigation

Bachelor Of Arts (B.A.), Economics / Political Science / Philosophy

Outdoor Educator