Emily Bartell Email & Phone Number

Glens Falls, New York, United States

Wilton, New York, Us

● Creates, optimizes, and reports on digital marketing campaigns on Google Ads and Facebook/Instagram to support a variety of local organizations. Clients include senior living facility, community poverty alleviation organization, healthcare tech organization● Builds strategies to increase attendance, event ticket sales, followers through paid and organic social media● Writes content and builds new pages for Squarespace website● Helps with event set up and provides event support

Latham, New York, Us

● Effectively managed digital marketing campaigns across multiple channels for 8 accounts (some with several markets/business objectives) through strong organizational and time-management skills● Made data-driven, strategic decisions by being extremely detail-oriented and knowledgeable about each account. Thrived on getting in the weeds to deeply understand accounts and proactively sought opportunities to collaborate with other departments to best achieve clients’ goals● Strategized, analyzed, optimized, and reported on all aspects of campaigns through day-to-day campaign management. Monitored ad spend and made campaign adjustments to improve performance● Presented reports monthly to clients and built trust through clear verbal and written communicationDigital advertising platform experience • Google Ads (Search, Display, Video, Performance Max) • Google Local Service Ads • Google Display & Video 360 • Facebook Business Manager • LinkedIn Business Manager Data aggregation/reporting/tracking platform experience • Google Data/Looker Studio • Google Tag Manager • Google Analytics • Funnel • CallRailOther platform experience • Zapier • Asana • Slack

Albany, New York, Us

• Executed tailored marketing strategies for a wide range of clients including real estate companies, law firms, retail furniture company, electronic recycling company, nonprofit home care fiscal intermediary, etc.• Oversaw account end-to-end, from meeting with clients, to collaborating with internal team of developers, SEO analysts, graphic designers, content writers, to direct digital campaign implementation and management, ultimately producing positive results and a seamless client experience• Managed and optimized Google Ads/Bing search and display campaigns, and Facebook campaigns through keyword research, writing ad copy, landing page performance analysis, analytics and tracking, bid and budget management, campaign reporting• Corresponded and met with clients regularly to review digital results reports and discuss goals for new digital and traditional projects• Led team in planning and executing development of new client websites

Cedar Knolls, New Jersey, Us

• Client and internal account lead for all healthcare professional marketing initiatives; responsible for consulting with client product marketing manager and other key client stakeholders to convey business objectives to internal team of copywriters, art directors, digital strategists, medical strategists, and project managers for tactical completion• Wrote and presented project briefs to align with client and initiated projects collaboratively with internal team• Provided thoughtful feedback to internal team throughout project development to drive brand strategy• Executed multichannel media plan working closely with internal digital strategy team and third-party vendors• Managed project execution for all digital and print materials associated with annual trade shows; championed trade show event planning by coordinating third-party vendors for booth implementation and development of trade show playbook highlighting logistics, relevant presentations, KOL meetings, and gatherings

Morrisville, Nc, Us

• Provided excellent client service experience by exercising sound judgment and problem-solving with grace under pressure• Launched two drugs to market and new therapeutic area company campaign• Drove efficient tactical execution of projects through agency processes and day-to-day account activities• Led daily client and internal team communications to ensure projects were aligned with client vision, timelines, and delivery requirements• Collaborated regularly with internal team to actively manage client expectations• Oversaw finances across numerous work-streams, including meticulous budget tracking; advised the team and client weekly on the state of the budget• Developed estimates and proposals for scopes of work, and strategically facilitated organic growth• Managed project uploads to client's content management system for review and approval by client medical, legal, regulatory teamsEditor• Performed dual role after being identified by editorial director as having a “hawk eye” for detail and easily trainable, coupled with an eagerness for self-development• Provided editorial support for the development of various client project deliverables• Maintained the integrity, clarity, and accuracy of deliverables by ensuring content and format met standards• Performed rigorous quality control of client deliverables• Tested document flow and logic, and flagged potential issues to team members in a time-sensitive manner

• Provided efficient and accurate support to the Executive Director, the Director of Finance and Operations, and the Director of Development• Assisted the Marketing and Communications Manager with website updates, social media activity, electronic newsletter preparation and “concern and awareness” initiatives• Created and oversaw volunteer program. Produced policies, procedures, and standards• Aided and participated in Walk to End Alzheimer’s® events• Completed Memories in the Making® art facilitator training• Co-Chair for The Longest Day® in June 2016; fundraised and helped concept ideas for team events• Performed manual data entry into Convio for cash and check donations

• Processed, tagged, and produced metadata for workplace photographs as content annotator• Attended industry events and generated business pitching product to prospective clients. Signed new clients• Coordinated milestone events and corresponded with venue to handle all event-planning details• Generated high attendance at events by researching and identifying prospective clients, creating invitations, sending personal follow-up emails and making follow-up phone calls to secure RSVPS

New York, New York, Us

Internal Communications Specialist• Assisted in transition to an internal IT department and helped restore accuracy across systems• Developed and authored technical program and procedure guides for internal use, which were incorporated into new employee handbook and placed on resources section of firm website• Championed implementation and population of intranet site by reviewing and collecting contentHuman Resources Coordinator• Reviewed resumes and corresponded with prospective employees• Led and coordinated internal pilot program to accomplish firm initiatives. Provided ongoing support to five sub-committees by attending meetings and problem-solving issues. Chaired monthly office wide meetings and presented progress to Operations CommitteeMarketing/Business Development Assistant• Aided in all aspects of award submission production including research, strategy, and layout• Designed themed firm brochures distributed to clients• Researched and updated global client contact list for mailings• Examined competitors and created targeted breakdown list of clients and sectors

Albany, Ny, Us

• Substituted for various subjects and grade levels

Radnor Township, Pennsylvania, Us

Lead intern on international art exhibit and sale of juried works by disabled artists.• Organized website data for 300+ applications, catalogued submissions, corresponded with artists• Juror to select artworks; drafted and conducted educational tour• Wrote 60 artist profiles and selected notable quotes for program catalogue. Edited program catalogue• Unpacked and accessioned 500+ works of art. Assisted with curatorial arrangement of art• Coordinated 20 volunteers, working frequently with Art Ability Committee chairs• Hosted and sold works for the exhibition opening reception dinner

Bachelor Of Arts (B.A.), Art History

Marketing Strategy

Liberal Arts

University In The High School, Introduction To Latin Literature

Advanced Regents Diploma