Emily Baxter Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

I'm a ghostwriter and content creator for leaders and emerging leaders who want to be thought leaders but don't have time. Or, they are uncertain about how to share their thinking. I also provide marketing consultancy to CMOs looking to scale and grow their business.

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Appointed as a member of the APAC leadership team to help to scale a disruptive new market entrant, I supported rapid growth to ~500 employees globally while driving cost-effective partner enablement during the COVID-19 pandemic. With broad strategic influence, I led the development of Inside Sales/lead qualification channel, including process, reporting, funnelling to sales driving significant return ratios. Other notable achievements include launching the Spotlight on APAC series, generating… Show more Appointed as a member of the APAC leadership team to help to scale a disruptive new market entrant, I supported rapid growth to ~500 employees globally while driving cost-effective partner enablement during the COVID-19 pandemic. With broad strategic influence, I led the development of Inside Sales/lead qualification channel, including process, reporting, funnelling to sales driving significant return ratios. Other notable achievements include launching the Spotlight on APAC series, generating +10,000 digital and social media impressions in the 10 days leading up to the 2021 event. I also played an active role in talent management and development, launching the APAC Women's Network and mid-year motivation awards. Show less

Sydney, Australia

Sydney, Australia

Enabling change, I supported Microsoft’s pivot to cloud, and revenue-based consumption through leadership of marketing strategy and planning at a regional level. Shifting strategy to a focus on the needs of customers in target verticals, including finance, retail, manufacturing and public sector, I influenced a multimillion-dollar increase in pipeline and revenue. Key campaigns include driving demand generation and brand awareness programs for Enterprise and SMB partner engagement that secured… Show more Enabling change, I supported Microsoft’s pivot to cloud, and revenue-based consumption through leadership of marketing strategy and planning at a regional level. Shifting strategy to a focus on the needs of customers in target verticals, including finance, retail, manufacturing and public sector, I influenced a multimillion-dollar increase in pipeline and revenue. Key campaigns include driving demand generation and brand awareness programs for Enterprise and SMB partner engagement that secured millions of dollars in spend by Telstra and a Retail Tour that closed open deals with customers such as Bunnings, Coles and Downer. A dedicated leader to direct and matrix reports, I was also proud to serve as a mentor to a number of teams. Show less

Singapore, Sydney

Opted to embed Graduate Diploma studies from the University of Sydney into consulting assignments with companies aiming to build digital infrastructure and capabilities. ✔ Nova Entertainment: Scoped, developed functionality specifications, project managed national and state-based websites and educated principals on the value of data, the opportunities gained from understanding the customer journey lifecycle, and social media monitoring. ✔ The Future of Libraries: Conducted a… Show more Opted to embed Graduate Diploma studies from the University of Sydney into consulting assignments with companies aiming to build digital infrastructure and capabilities. ✔ Nova Entertainment: Scoped, developed functionality specifications, project managed national and state-based websites and educated principals on the value of data, the opportunities gained from understanding the customer journey lifecycle, and social media monitoring. ✔ The Future of Libraries: Conducted a series of presentations and coaching engagements for ACT libraries, Epworth Healthcare and Corrective Services NSW. Provided information on trends and introduced guidance that encouraged greater evolution into digital preservation. Covered: global changes in e-book and device usage, future of library models, research from global leaders in the library space and e-book implementation. ✔ Research into legal, social, policy issues around digital preservation and the digital afterlife, launching Away For A Bit (www.awayforabit.com) which is read by c. 3000 UB per month. Show less

Singapore, Sydney

Reporting to the VP Marketing APAC, I managed the consolidation of hundreds of social media accounts in 40+ countries, and through the development of a new strategy and model, generated +15% new leads across the region. Embedding an integrated ‘always on around the world’ approach while working with stakeholders across the region to secure buy-in to change, I also served on a global team nurturing customer journeys across technology architecture groups, driving an improvement in both engagement… Show more Reporting to the VP Marketing APAC, I managed the consolidation of hundreds of social media accounts in 40+ countries, and through the development of a new strategy and model, generated +15% new leads across the region. Embedding an integrated ‘always on around the world’ approach while working with stakeholders across the region to secure buy-in to change, I also served on a global team nurturing customer journeys across technology architecture groups, driving an improvement in both engagement and conversion metrics. Show less

Singapore

Engaged to transform go-to-market strategy ahead of the launch of Jabber, an innovative ecosystem product, I enabled Cisco to secure eight distribution partners and 300 major customers in just five months. Leading video roundtables with multinational CFOs spanning Hong Kong, Sydney, Jakarta, Singapore and India, I delivered a +15:1 ROI, with one key campaign alone resulting in an 8-figure near opportunity. I also drove 60% growth in customer revenue opportunities from events and shows, refining… Show more Engaged to transform go-to-market strategy ahead of the launch of Jabber, an innovative ecosystem product, I enabled Cisco to secure eight distribution partners and 300 major customers in just five months. Leading video roundtables with multinational CFOs spanning Hong Kong, Sydney, Jakarta, Singapore and India, I delivered a +15:1 ROI, with one key campaign alone resulting in an 8-figure near opportunity. I also drove 60% growth in customer revenue opportunities from events and shows, refining regional marketing process. Show less

Sydney

Tasked with growing awareness of Cisco in the education space, I improved market share while reducing budgets and reliance on large events by broadening both strategy and content. Notably, I cut video collateral average turnaround from eight to three weeks and led a complex relationship management project with Australian Government to encourage representatives to publicly discuss use of Cisco Telepresence. I also led the launch of the Cisco Education ANZ website, blog and social media accounts,… Show more Tasked with growing awareness of Cisco in the education space, I improved market share while reducing budgets and reliance on large events by broadening both strategy and content. Notably, I cut video collateral average turnaround from eight to three weeks and led a complex relationship management project with Australian Government to encourage representatives to publicly discuss use of Cisco Telepresence. I also led the launch of the Cisco Education ANZ website, blog and social media accounts, generating 3M+ UBs across digital and social platforms and simulated 1000+ conversations in just 6 months. Show less

Sydney

At various intervals, I supported clients such as Vodafone, Nova Entertainment and ACT Libraries across various marketing, content and people development initiatives. Throughout, I applied learnings from a Diploma in Coaching Psychology to drive change, with key engagements including the re-launch of national and state-based websites following the amalgamation of Vodafone and 3, and the facilitation of social media courses for the Australian Human Resources Institute.

Sydney

Joining the premier online content network for information and entertainment, I maximised the impact of a 6-figure budget through compelling creative campaigns, leading in-house resources and partnerships across community engagement, SEO and special feature E3 community and commercial initiatives.

Sydney

London And New Jersey

London And New Jersey

Bachelor Of Arts (B.A.), Archaeology And Anthropology

Graduate Diploma In Coaching Psychology, Psychology Of Coaching