• Develop and manage Marketing Department roadmap and annual budget ($450K)• Direct all content and product marketing program activities including costs, budgets, resources, and reporting to C-level stakeholders • Develop and execute digital marketing plans including writing all content and managing ROI• Manage website content and email marketing database and targeted email campaigns sent to potential leads• Lead design and content creation for all sales enablement collateral including website, brochures, presentations, and digital marketing campaigns, ensuring content stays true to brand and voice• Implemented the company’s first lead-nurturing program, Increasing sales-ready leads by 15% (Yellow Dog Email Marketing CRM, ProcessWire, SalesForce)• Maintain media relationships and manage media opportunities; write and publish all press releases• Implemented the company’s first web analytics tools to ensure efficient budget spend and campaign reach (Google Analytics, Clicky, Hotjar) • Lead social media strategy and write all content to optimize market reach (LinkedIn, Facebook, Twitter, Buffer) • Lead strategy and execution of all internal and industry events

• Sold $300K each year in 2016 and 2017 in product enhancements and services• Sold $1M in development enhancements from 2014 - 2015• Responsible for the company’s largest client in Dubai ($1M revenue annually), US, and Canada• Lead point of contact for mid-market customers in the US, Africa, South Africa, and Europe • Conducted Quarterly Business Reviews to C-level clients and key stakeholders • Addressed project scope and budget risks honestly with clients while ensuring the continuation and enhancements of services• Manage all project deliverables from requirements gathering, design, contract proposal, development, to go live • Collaborate with Product Development to propose solutions to clients and negotiate and execute through project go live• Led Business Development efforts for numerous government implementations projects globally• Plan and execute the company’s annual User Conference (2012-2014)• Plan and execute the company’s Client Advisory Board (2012-2014)

• Develop and execute multi-channel marketing and public relations campaigns• Manage the company’s annual Client Advisory Board Meeting and User Conference • Negotiate and execute global conference sponsorships and manage all press inquiries • Manage outsourced marketing agency for all creative content from inception to production and ensure consistent design and voice • Develop annual press release schedule to deliver thought leadership to the market; write and publish all press releases• Project Management for new client sales

• Collaborate with client and producers on creative strategy for commercials, digital and printed advertisements, and editing sessions • Participated in the script for commercials for Disney Vacation Club at the Animal Kingdom, Oreck Steam-It, Cirrus Aircraft, and Flipping for Phonics• Coordinated commercial production schedules with producers, contractors, and talent