Emily Fitzgerald Email & Phone Number

Vienna, Virginia, US

• Develop and execute company social media strategy to align with the company's strategic goals.
• Lead the Bank’s social media team.
• Manage and oversee content strategy for digital channels. Strategize and create multimedia content to support financial literacy initiatives; employee spotlights; diversity, equity, and inclusion recognitions; and more.
• Deliver training and resources to internal stakeholders to promote employee advocacy on social media.~ Member of United’s Leadership Development Program, serving as Newsletter Initiative Chair

Vienna, Virginia, US

• Introduced United's corporate social media program and launched company's Facebook, LinkedIn, Twitter, and Instagram channels. Managed day-to-day activity on all social channels including community management.
• Developed framework for policies and procedures regarding community engagement, participation, and compliance. Designed and administered company-wide social media training to promote brand advocacy on LinkedIn and.
• Created unique multimedia content for social media platforms to portray United’s vision, mission, and values, ranging from financial education tips to talent and culture messaging. Initiated United’s external.
• Pioneered United’s name, image and likeness (NIL) social media strategy with NCAA student athletes.

Chambersburg, PA, US

• Managed brand identity, striving for increased awareness of IMI as the umbrella company of multiple solutions in the commercial trucking industry. Created corporate Brand Guidelines comprised of corporate mission.
• Developed product marketing strategy, driving creative and productive narratives for new marketing campaigns. Designed marketing communications material, focusing on graphics and visuals for print, digital, video, and.
• Audited social media channels to reposition strategy across Facebook, LinkedIn, Twitter, and YouTube to introduce community and people-focused approach.
• Developed company training program, IMI University. Developed product courses and implemented new Learning Management System. Conducted brand and product training for new hires.

Eccles, Greater Manchester, GB

• Performed market research to understand the U.K. non-profit landscape, outlined communications campaign goals, and developed a creative strategy proposal with new brand standards and social media tactics.
• Traveled to U.K. to meet client and engage with DF partners, participants, and volunteers. Presented strategy to client’s Board of Directors.

Pittsburgh, Pennsylvania, US

• Designed and executed a 10-week project with the goal of improving call quality scores within Customer Care Center according to customer experience model. Developed internal communications and training material.
• Gained cross-functional project management experience and shadowed in corporate communications, marketing, legal, and risk/compliance.

• Produced materials (press releases, flyers, brochures) for promotion of the MBGC Mentorship Program to local university students with the goal of increasing mentor turnout.
• Planned and executed a Day of Play event in partnership with the Once a Mountaineer, Always a Mountaineer campaign to encourage healthy lifestyles among MBGC students. Secured WVU athletes and mascot to run activity.