Emily Fitzgerald Email & Phone Number

Vienna, Virginia, Us

• Develop and execute company social media strategy to align with the company's strategic goals.• Lead the Bank’s social media team.• Manage and oversee content strategy for digital channels. Strategize and create multimedia content to support financial literacy initiatives; employee spotlights; diversity, equity, and inclusion recognitions; and more. • Deliver training and resources to internal stakeholders to promote employee advocacy on social media.~ Member of United’s Leadership Development Program, serving as Newsletter Initiative Chair

Vienna, Virginia, Us

• Introduced United's corporate social media program and launched company's Facebook, LinkedIn, Twitter, and Instagram channels. Managed day-to-day activity on all social channels including community management.• Developed framework for policies and procedures regarding community engagement, participation, and compliance. Designed and administered company-wide social media training to promote brand advocacy on LinkedIn and built internal communications resources for team members to utilize to build their digital presence.• Created unique multimedia content for social media platforms to portray United’s vision, mission, and values, ranging from financial education tips to talent and culture messaging. Initiated United’s external diversity, equity, and inclusion recognitions.• Pioneered United’s name, image and likeness (NIL) social media strategy with NCAA student athletes.

Chambersburg, Pa, Us

• Managed brand identity, striving for increased awareness of IMI as the umbrella company of multiple solutions in the commercial trucking industry. Created corporate Brand Guidelines comprised of corporate mission, culture, and brand identity usage. Audited product lines and updated branding on existing materials to build better brand recognition across portfolio. • Developed product marketing strategy, driving creative and productive narratives for new marketing campaigns. Designed marketing communications material, focusing on graphics and visuals for print, digital, video, and trade show assets.• Audited social media channels to reposition strategy across Facebook, LinkedIn, Twitter, and YouTube to introduce community and people-focused approach.• Developed company training program, IMI University. Developed product courses and implemented new Learning Management System. Conducted brand and product training for new hires.

Eccles, Greater Manchester, Gb

• Performed market research to understand the U.K. non-profit landscape, outlined communications campaign goals, and developed a creative strategy proposal with new brand standards and social media tactics. • Traveled to U.K. to meet client and engage with DF partners, participants, and volunteers. Presented strategy to client’s Board of Directors.

Pittsburgh, Pennsylvania, Us

• Designed and executed a 10-week project with the goal of improving call quality scores within Customer Care Center according to customer experience model. Developed internal communications and training material (workshop, facilitation guide, communication pieces, and online resource page) for promotion of customer service call quality improvement project. Collaborated with corporate communications to build educational pages on company intranet.• Gained cross-functional project management experience and shadowed in corporate communications, marketing, legal, and risk/compliance.

• Produced materials (press releases, flyers, brochures) for promotion of the MBGC Mentorship Program to local university students with the goal of increasing mentor turnout.• Planned and executed a Day of Play event in partnership with the Once a Mountaineer, Always a Mountaineer campaign to encourage healthy lifestyles among MBGC students. Secured WVU athletes and mascot to run activity stations. Earned media coverage in student newspaper and local TV.