Emily Gibson

Emily Gibson Email and Phone Number

Vice President of Marketing at Vail Resorts | Data and Insight-Driven Marketer | P&L Leader | Passion for Leading High-Performing Teams @ Vail Resorts
Emily Gibson's Location
Denver Metropolitan Area, United States, United States
Emily Gibson's Contact Details

Emily Gibson personal email

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About Emily Gibson

Emily Gibson is a Vice President of Marketing at Vail Resorts | Data and Insight-Driven Marketer | P&L Leader | Passion for Leading High-Performing Teams at Vail Resorts. She possess expertise in marketing, social media, social media marketing, marketing strategy, publishing and 12 more skills. Colleagues describe her as "Since I first worked with Emily in 2005 I have been consistently impressed with her. She demonstrates a combination of drive, creativity, and imagination that has been fundamental to the success of numerous joint projects which we have undertaken during a period of radically changing media markets. She is a true professional who demands exacting standards from herself and everyone on her team, but approaches work and life with good cheer and a sense of humor that makes her a true pleasure to work with. I look forward to every opportunity to work with Emily.", "Emily is exactly what the publishing industry needs--a brave and daring outside-the-box thinker. Emily worked on the campaigns for Rosalind Wiseman's debut young adult novel Boys, Girls and Other Hazardous Materials as well as Elizabeth Berkley's New York Times bestselling teen self-help guide, Ask Elizabeth. During both campaigns, Emily played key roles in promoting author brands and strategizing how to position these titles in the marketplace. Her insight was key. She even single-handedly delivered a major sponsor for the Boys, Girls and Other Hazardous Materials campaign that had every member of the in-house team simply inspired. I can't recommend Emily enough. Whatever project it is, Emily is poised to take it to a higher level.", and "Working with Emily for three years, I came to know her as a highly productive and dynamic project manager and team leader. I’m convinced that there is nothing she can’t handle. At RPW, Emily launched and maintained the company’s new media presence, expanding the brand far beyond its previous limits. She is adept at leveraging the power of social media to enhance clients’ visibility and influence in their respective fields. She is especially skilled at organically and genuinely engaging with audiences to build devoted communities of supporters. Emily also excels at developing creative marketing strategies and editorial content. She conceived and produced an original web video series that generated an enormous amount of interest and feedback from our audience, as well as a unique branded book tour, which is now in its second run. What is most impressive about Emily, though, is that she is not only an “ideas person,” but also an extremely hard worker who tackles projects head-on and persists until they are finished. Emily was a fantastic colleague – fun to work with and always willing to advise and answer questions. I know that she will bring the same level of professionalism and character to all of her endeavors."

Emily Gibson's Current Company Details
Vail Resorts

Vail Resorts

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Vice President of Marketing at Vail Resorts | Data and Insight-Driven Marketer | P&L Leader | Passion for Leading High-Performing Teams
Emily Gibson Work Experience Details
  • Vail Resorts
    Vice President, Marketing - Ancillary Lines Of Business
    Vail Resorts May 2024 - Present
    Broomfield, Co, Us
    Responsible for strategic vision, revenue growth, omnichannel marketing strategy and team leadership for 4 key lines of business and marketing teams: Ski & Ride School, Rentals, Retail, and the newly-launched gear membership service: My Epic Gear. Member of Vail Resorts marketing senior leadership team, reporting directly to Chief Marketing Officer.
  • Vail Resorts
    Senior Director, Ski And Ride School + Employment Marketing
    Vail Resorts Mar 2023 - May 2024
    Broomfield, Co, Us
    Responsible for product and marketing strategy, team leadership and revenue growth of Vail Resorts' Ski and Ride School line of business ($280M+). Delivered +7% revenue growth vs. prior year in 23/24 winter season through strategic initiatives to drive capture of destination skier visits. Key accountabilities included Ski & Ride School marketing team leadership, product strategy and innovation, full-funnel go-to-market strategy and execution, and partnering cross-functionally across the enterprise to drive strong execution. Responsible for strategy and team leadership of Vail Resorts Employment Marketing. Accountable for bringing to life Vail Resorts' talent acquisition strategy and corporate brand across acquisition channels (paid and owned) to deliver on mission-critical labor targets in large seasonal workforce (~50k hires annually).
  • Vail Resorts
    Senior Director, Season Pass
    Vail Resorts Dec 2021 - Mar 2023
    Broomfield, Co, Us
    Responsible for product strategy, team leadership and revenue growth of the $900M+ ecommerce-driven Epic Pass business (90% of our product portfolio is sold through EpicPass.com). Drove business to deliver +6% revenue and +6% unit growth vs. prior year during 2022/2023 pass sale cycle with new customer acquisition and strategic retention initiatives. Key accountabilities include developing data-driven product and marketing strategies and innovation, driving full-funnel go-to-market strategy and execution, and partnering cross-functionally across the enterprise to deliver remarkable results. Leader of multi-level Acquisition Marketing, Retention Marketing and Business Operations teams (~20 people).
  • Vail Resorts
    Senior Director, Resort Marketing
    Vail Resorts Jan 2021 - Dec 2021
    Broomfield, Co, Us
    Led significant change management to create operating structure, ways of working, planning processes and strategic leadership of newly-centralized Resort Marketing organization. Leader of brand strategy, full-funnel visitation marketing and lift ticket revenue for Vail Resorts' West Region resort portfolio: Whistler-Blackcomb, Heavenly, Northstar, Kirkwood and Stevens Pass. Led a multi-level team of corporate-based marketing leaders and field marketing managers on-location in resort to deliver revenue targets, data-driven marketing strategy, high-impact creative and an unforgettable guest experience.
  • The Marketing Academy
    2022 Scholar
    The Marketing Academy Apr 2022 - Oct 2022
    London , Gb
    The Marketing Academy is a non-profit organization developing leadership capability in talented marketers from the Marketing, Advertising and Communications industries through mentoring coaching and intensive learning.
  • General Mills
    Senior Brand Manager, Nature Valley
    General Mills Aug 2020 - Dec 2020
    Minneapolis, Minnesota, Us
    Leader of the Nature Valley established brand team in the US, accountable for delivering revenue and profit objectives of $800M+ snacking business with 16 sublines. Led a team of 6 direct reports responsible for leading annual and multi-year strategy and cross-functional team execution across the 4P's. Business highlights include developing and rapidly executing a product sizing strategy that reversed declines at a tier 1 customer, and greenlighting the world's first in-store recyclable snack wrapper on Nature Valley's iconic Crunchy bar with multi-year glidepath for expansion. Consumer marketing highlights included a partnership with Hamilton's Daveed Diggs to celebrate NV restoring 10,000 miles of National Park trails.
  • General Mills
    Brand Manager, Yogurt: Oui By Yoplait, Liberte, Yq, Mountain High, Goodbelly Probiotics
    General Mills Dec 2019 - Aug 2020
    Minneapolis, Minnesota, Us
    Leader of the Dairy Operating Unit's Simply Better yogurt portfolio (~$250M), inclusive of Oui by Yoplait, Liberte, Mountain High, YQ, Goodbelly Probiotics and Just 3. Led a team of 3 direct reports responsible for leading annual and multi-year strategy and cross-functional team execution across the 4P's. Business highlights include advancing a strategic distribution initiative to optimize highly variable shelf sets across customers leading to higher SKU productivity, and maximizing the unique positioning of different brands to deliver on consumer preferences in the highly regional dairy space. Consumer marketing highlights include launching the Oui brand's first-ever (and now repeated) decorated glass promotion to capitalize on the consumer behavior of crafting with the jars, leading to strong brand growth across channels, and the launch of the creative platform "Tastes Like 5 Ounces of France."
  • General Mills
    Brand Manager, Margin And Revenue Management - Snacks Operating Unit
    General Mills Jun 2018 - Nov 2019
    Minneapolis, Minnesota, Us
  • General Mills
    Senior Associate Brand Manager, Lucky Charms
    General Mills Jun 2017 - Jun 2018
    Minneapolis, Minnesota, Us
  • General Mills
    Senior Associate Brand Manager, Big G Cereal, Club Channel
    General Mills Mar 2016 - May 2017
    Minneapolis, Minnesota, Us
  • General Mills
    Senior Associate Brand Manager, Pillsbury Innovation
    General Mills Jun 2015 - Mar 2016
    Minneapolis, Minnesota, Us
  • General Mills
    Associate Brand Manager, Betty Crocker Desserts
    General Mills Jun 2014 - Jun 2015
    Minneapolis, Minnesota, Us
  • Unilever
    Associate Brand Manager Intern
    Unilever May 2013 - Aug 2013
    Blackfriars, London, Gb
    Developed cross-category in-store merchandising strategy for Knorr USA. Received full-time offer at conclusion of internship.
  • Scout Strategies
    Founder
    Scout Strategies Jan 2010 - Sep 2012
    Founder of a marketing consultancy focused on developing innovative partnerships between bestselling authors and brands. Clients include New York Times bestselling authors Rachel Simmons, Rosalind Wiseman, Judith Warner, Peggy Orenstein, and Elizabeth Berkley, among others.
  • Rpw, Inc. (Company Of Nyt Bestselling Author, Rosalind Wiseman)
    Director Of Publicity & Brand Development
    Rpw, Inc. (Company Of Nyt Bestselling Author, Rosalind Wiseman) Sep 2005 - Jan 2010
    Leader of strategic planning, corporate partnerships and brand marketing for New York Times bestselling author Rosalind Wiseman and Wiseman's educational and corporate consulting company, RPW, Inc.
  • Vanity Fair Magazine Contributing Editor, Mark Seal
    Research And Editorial Assistant
    Vanity Fair Magazine Contributing Editor, Mark Seal May 2005 - Dec 2007
    Research and editorial assistant for Vanity Fair contributing editor and ghost writer, Mark Seal.
  • Nbc Universal
    Meet The Press Intern
    Nbc Universal May 2004 - Aug 2004
    New York City, Ny, Us

Emily Gibson Skills

Marketing Social Media Social Media Marketing Marketing Strategy Publishing Integrated Marketing Editorial Publicity Strategic Partnerships Creative Direction Strategic Planning Creativity Event Planning Digital Marketing Creative Development Promotions Contract Negotiation

Emily Gibson Education Details

  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Brand Management
  • Columbia University
    Columbia University
    Columbia Publishing Course
  • University Of Colorado Boulder
    University Of Colorado Boulder
    Journalism And Political Science
  • University Of Westminster
    University Of Westminster
    Study Abroad

Frequently Asked Questions about Emily Gibson

What company does Emily Gibson work for?

Emily Gibson works for Vail Resorts

What is Emily Gibson's role at the current company?

Emily Gibson's current role is Vice President of Marketing at Vail Resorts | Data and Insight-Driven Marketer | P&L Leader | Passion for Leading High-Performing Teams.

What is Emily Gibson's email address?

Emily Gibson's email address is em****@****rts.com

What is Emily Gibson's direct phone number?

Emily Gibson's direct phone number is (800) 248*****

What schools did Emily Gibson attend?

Emily Gibson attended University Of Wisconsin-Madison, Columbia University, University Of Colorado Boulder, University Of Westminster.

What skills is Emily Gibson known for?

Emily Gibson has skills like Marketing, Social Media, Social Media Marketing, Marketing Strategy, Publishing, Integrated Marketing, Editorial, Publicity, Strategic Partnerships, Creative Direction, Strategic Planning, Creativity.

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