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@vailresorts.com
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Emily Gibson is listed as Vice President of Marketing at Vail Resorts | Data and Insight-Driven Marketer | P&L Leader | Passion for Leading High-Performing Teams at Vail Resorts, based in Denver Metropolitan Area, United States. AeroLeads shows a work email signal at vailresorts.com, phone signal with area code 800, and a matched LinkedIn profile for Emily Gibson.
Emily Gibson previously worked as Vice President, Marketing - Ancillary Lines of Business at Vail Resorts and Senior Director, Ski and Ride School + Employment Marketing at Vail Resorts. Emily Gibson holds Master Of Business Administration (M.B.A.), Brand Management from University Of Wisconsin-Madison.
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Emily Gibson is a Vice President of Marketing at Vail Resorts | Data and Insight-Driven Marketer | P&L Leader | Passion for Leading High-Performing Teams at Vail Resorts. She possess expertise in marketing, social media, social media marketing, marketing strategy, publishing and 12 more skills. Colleagues describe her as "Since I first worked with Emily in 2005 I have been consistently impressed with her. She demonstrates a combination of drive, creativity, and imagination that has been fundamental to the success of numerous joint projects which we have undertaken during a period of radically changing media markets. She is a true professional who demands exacting standards from herself and everyone on her team, but approaches work and life with good cheer and a sense of humor that makes her a true pleasure to work with. I look forward to every opportunity to work with Emily.", "Emily is exactly what the publishing industry needs--a brave and daring outside-the-box thinker. Emily worked on the campaigns for Rosalind Wiseman's debut young adult novel Boys, Girls and Other Hazardous Materials as well as Elizabeth Berkley's New York Times bestselling teen self-help guide, Ask Elizabeth. During both campaigns, Emily played key roles in promoting author brands and strategizing how to position these titles in the marketplace. Her insight was key. She even single-handedly delivered a major sponsor for the Boys, Girls and Other Hazardous Materials campaign that had every member of the in-house team simply inspired. I can't recommend Emily enough. Whatever project it is, Emily is poised to take it to a higher level.", and "Working with Emily for three years, I came to know her as a highly productive and dynamic project manager and team leader. I’m convinced that there is nothing she can’t handle. At RPW, Emily launched and maintained the company’s new media presence, expanding the brand far beyond its previous limits. She is adept at leveraging the power of social media to enhance clients’ visibility and influence in their respective fields. She is especially skilled at organically and genuinely engaging with audiences to build devoted communities of supporters. Emily also excels at developing creative marketing strategies and editorial content. She conceived and produced an original web video series that generated an enormous amount of interest and feedback from our audience, as well as a unique branded book tour, which is now in its second run. What is most impressive about Emily, though, is that she is not only an “ideas person,” but also an extremely hard worker who tackles projects head-on and persists until they are finished. Emily was a fantastic colleague – fun to work with and always willing to advise and answer questions. I know that she will bring the same level of professionalism and character to all of her endeavors."
Listed skills include Marketing, Social Media, Social Media Marketing, Marketing Strategy, and 13 others.
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A career timeline built from the work history available for this profile.
Broomfield, Co, Us
Responsible for strategic vision, revenue growth, omnichannel marketing strategy and team leadership for 4 key lines of business and marketing teams: Ski & Ride School, Rentals, Retail, and the newly-launched gear membership service: My Epic Gear. Member of Vail Resorts marketing senior leadership team, reporting directly to Chief Marketing Officer.
Broomfield, Co, Us
Responsible for product and marketing strategy, team leadership and revenue growth of Vail Resorts' Ski and Ride School line of business ($280M+). Delivered +7% revenue growth vs. prior year in 23/24 winter season through strategic initiatives to drive capture of destination skier visits. Key accountabilities included Ski & Ride School marketing team leadership, product strategy and innovation, full-funnel go-to-market strategy and execution, and partnering cross-functionally across the enterprise to drive strong execution. Responsible for strategy and team leadership of Vail Resorts Employment Marketing. Accountable for bringing to life Vail Resorts' talent acquisition strategy and corporate brand across acquisition channels (paid and owned) to deliver on mission-critical labor targets in large seasonal workforce (~50k hires annually).
Broomfield, Co, Us
Responsible for product strategy, team leadership and revenue growth of the $900M+ ecommerce-driven Epic Pass business (90% of our product portfolio is sold through EpicPass.com). Drove business to deliver +6% revenue and +6% unit growth vs. prior year during 2022/2023 pass sale cycle with new customer acquisition and strategic retention initiatives. Key accountabilities include developing data-driven product and marketing strategies and innovation, driving full-funnel go-to-market strategy and execution, and partnering cross-functionally across the enterprise to deliver remarkable results. Leader of multi-level Acquisition Marketing, Retention Marketing and Business Operations teams (~20 people).
Broomfield, Co, Us
Led significant change management to create operating structure, ways of working, planning processes and strategic leadership of newly-centralized Resort Marketing organization. Leader of brand strategy, full-funnel visitation marketing and lift ticket revenue for Vail Resorts' West Region resort portfolio: Whistler-Blackcomb, Heavenly, Northstar, Kirkwood and Stevens Pass. Led a multi-level team of corporate-based marketing leaders and field marketing managers on-location in resort to deliver revenue targets, data-driven marketing strategy, high-impact creative and an unforgettable guest experience.
London , Gb
The Marketing Academy is a non-profit organization developing leadership capability in talented marketers from the Marketing, Advertising and Communications industries through mentoring coaching and intensive learning.
Minneapolis, Minnesota, Us
Leader of the Nature Valley established brand team in the US, accountable for delivering revenue and profit objectives of $800M+ snacking business with 16 sublines. Led a team of 6 direct reports responsible for leading annual and multi-year strategy and cross-functional team execution across the 4P's. Business highlights include developing and rapidly executing a product sizing strategy that reversed declines at a tier 1 customer, and greenlighting the world's first in-store recyclable snack wrapper on Nature Valley's iconic Crunchy bar with multi-year glidepath for expansion. Consumer marketing highlights included a partnership with Hamilton's Daveed Diggs to celebrate NV restoring 10,000 miles of National Park trails.
Minneapolis, Minnesota, Us
Leader of the Dairy Operating Unit's Simply Better yogurt portfolio (~$250M), inclusive of Oui by Yoplait, Liberte, Mountain High, YQ, Goodbelly Probiotics and Just 3. Led a team of 3 direct reports responsible for leading annual and multi-year strategy and cross-functional team execution across the 4P's. Business highlights include advancing a strategic distribution initiative to optimize highly variable shelf sets across customers leading to higher SKU productivity, and maximizing the unique positioning of different brands to deliver on consumer preferences in the highly regional dairy space. Consumer marketing highlights include launching the Oui brand's first-ever (and now repeated) decorated glass promotion to capitalize on the consumer behavior of crafting with the jars, leading to strong brand growth across channels, and the launch of the creative platform "Tastes Like 5 Ounces of France."
Minneapolis, Minnesota, Us
Blackfriars, London, Gb
Developed cross-category in-store merchandising strategy for Knorr USA. Received full-time offer at conclusion of internship.
Founder of a marketing consultancy focused on developing innovative partnerships between bestselling authors and brands. Clients include New York Times bestselling authors Rachel Simmons, Rosalind Wiseman, Judith Warner, Peggy Orenstein, and Elizabeth Berkley, among others.
Leader of strategic planning, corporate partnerships and brand marketing for New York Times bestselling author Rosalind Wiseman and Wiseman's educational and corporate consulting company, RPW, Inc.
Research and editorial assistant for Vanity Fair contributing editor and ghost writer, Mark Seal.
Quick answers generated from the profile data available on this page.
Emily Gibson works for Vail Resorts.
Emily Gibson is listed as Vice President of Marketing at Vail Resorts | Data and Insight-Driven Marketer | P&L Leader | Passion for Leading High-Performing Teams at Vail Resorts.
AeroLeads has found 2 work email signals at @vailresorts.com for Emily Gibson at Vail Resorts.
AeroLeads has found 1 phone signal(s) with area code 800 for Emily Gibson at Vail Resorts.
Emily Gibson is based in Denver Metropolitan Area, United States while working with Vail Resorts.
Emily Gibson has worked for Vail Resorts, The Marketing Academy, General Mills, Unilever, and Scout Strategies.
You can use AeroLeads to view verified contact signals for Emily Gibson at Vail Resorts, including work email, phone, and LinkedIn data when available.
Emily Gibson holds Master Of Business Administration (M.B.A.), Brand Management from University Of Wisconsin-Madison.
Emily Gibson is listed with skills including Marketing, Social Media, Social Media Marketing, Marketing Strategy, Publishing, Integrated Marketing, Editorial, and Publicity.
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