Responsible for leading and directing all aspects of the brand, external marketing and communications and public relations for the sports tourism division of VisitErie. Areas of focus include ad buying, writing and designing sponsor proposals and event bids, email marketing, managing company web and social media platforms, writing and approving design of all collateral, and providing promotional support for 70 events annually. - Served as head of marketing and media committees for the 2021 NCAA Women's Frozen Four and 2018 Ice Breaker Tournament- Regularly pitched media coverage of organizational initiatives, hosted events and destination development to local and national trade media. Served as the point of contact for all inquiries, including coordination with major national event owners from the NCAA and Bassmaster. - Oversaw Lake Erie Cyclefest 2021, including establishing a marketing plan

Coached competitive youth swimmers at the local, state and national level for two YMCA branches: Oil City YMCA (2012-13) and Eastside YMCA in Erie, PA (2013-15).

Led all member retention and recruitment efforts for the YMCA branch, including promotions and member events.Managed a staff of five at the front desk, including hiring, goal setting, reviews andscheduling. Maintained a departmental budget. Sold a variety of corporate and individualmemberships and sports programming to members. Highlights include:• Increased member retention rate by 10 percent and achieved the organization’shighest membership total to that point.• Implemented the organization’s first-ever social media presence in order to attractnew members and increase awareness of organization programming.

Assisted in the planning and execution of donor events. Coordinated and assisted withinterviews and photography for Amazing Kids Magazine. Wrote content for web and printmarketing. Served as liaison to departments in need of assistance with brand complianceand marketing materials. Designed publications using Adobe InDesign. Highlights include:• Planned a major dedication event for the family of former U.S. Attorney GeneralRichard Thornburgh