Bilingual Copywriter (Eng+Swe), Translator and Creative Consultant mostly in fashion, lifestyle, food and beauty for clients & agencies all over the world. Work range from concept development, pitch work and ad campaigns to SoMe content, messaging strategy, translations/adaptations for different markets, product naming and branding & positioning.Previous & current work includes....Ongoing collaborations: First Lady Agency, H&M.Agencies/Clients: Bold, Åkestam Holst, NoA Consulting (Evidence), Seventy Agency, Snask, Futurniture, Kool, Native Translation, Dagens Nyheter, Elle magazine, Expressen, Whispr Group NY, Abstract Drawing Center, Studio Niklas, Urban Ears, Zound Industries, Hummingbirds, Skinome Project, Singular studios, Salt Communication, Balmid ID, OKTO, Property Passion.Brands: H&M, Weekday, Tiger of Sweden, Eurocard, Estee Lauder (MAC Cosmetics, Airin, Origins, Clinique), Filippa K, Rituals, Glitter, Fjällräven, TV4, BookBeat, The Frantzén Group (Michelin dining), Levi's, Tom Ford Beauty, Björn Borg, Celsius, Starbreeze, Sophie by Sophie, IKEA, Peacock (NBC streaming), Lumene, Zalando.Represented as Transcreative & Translator by WorldWriters USA/TAG Worldwide, TransPerfect USA/EU and TextAppeal London - adapting copy for lifestyle brands to the Swedish market.

Copywriting, concepting and creating ideas and campaigns for H&M Kids across media, including the sustainability hub for Kids and full-house initiatives such as the H&M Holiday Gift Guide for 2022.Continued freelance contract half-time, 2024.

Branding & Design Agency focusing on tech clients. My role is both strategic & creative, from naming processes and campaign work to full branding of scaleups and established businesses in both Swedish and English.

Stopover in the world of B2B marketing, focusing on the pitch for global creative & strategic branding of Essity/Tork.

One of Europe's top-rated advertising agencies, part of the NOA Network. As a Copywriter I worked across platforms, creating award-winning work for clients including IKEA, SAS, TV4, Haglöfs, Ramirent, Proviva, Fiskars, Suicide Zero and more. I work in both Swedish and English, and when time allows, I also do translations and voice-overs in both languages for other clients in the network.Awarded work: Guldägg, Silverägg, 100-wattare and One Show Awards for IKEA & SAS.

I build brands! My work includes brand storytelling, verbal identity and creative concepts/activation for print media, TV, in-store and digital channels & social media in both Swedish and English.Main client was Finnish Skincare & Beauty account Lumene for all markets (Sweden, Finland, Russia, USA). Other clients include Hästen beds, Electrolux Grand Cuisine, Nutricia Healthcare, Altia spirits (Valhalla, Larsen, Koskenkorva, Blossa).

Copywriter Swedish + English with a focus on tonality platforms and branding, developing brand voices and creative execution in both languages. Clients include: H&M Worldwide, Blossa Glögg, monki/cheap monday, elfa, Garant/Axfood, SF Anytime, Day Birger Mikkelsen, Espresso House etc.

Lecturer on "working in media", including media ethics, news reporting, press history, and print & digital production for visitors to the Media Center of Sweden's largest news media corporation (DN & Expressen). I would hold 1-3 seminars daily for high school students, companies and journalism students with the purpose of educating, inspiring and promoting the newspapers. Occasionally in English.During my 6 years here, my role evolved into Project Manager for the "Junior Journalism Awards", the annual awards for school papers and students' digital news productions across the country. I was part of the nominating jury together with prominent media professionals as well as part of the website team for the event and ongoing bookings. I was also the “face” of the center in infomercials, internal productions and hostess/presenter of the awards.

Online gaming/IT companyEmployer branding Lead, web copy (SEO), brochures and newsletters, print campaigns, Social Media presence, strategy and content. CMS experience, working closely with HQ in Vienna.

Digital DM agency. Clients: Eurocard, Piironen, F-secure.Several award-winning projects for Eurocard.

Premium brand agency with clients including P&G beauty & wellness, Wella, Davidoff, Triumph lingerie. All work in English for a global market. My work included developing a tone of voice, creative concepts and print materials, mainly for haircare Wella, both B2B and B2C.

Certified English Tutor on University level. I tutored both international and American students in English; AP+MLA style, grammar, writing papers, conversational training and study techniques - while studying at HPU myself. Understanding of cultural diversity, teacher's training, ongoing evaluations through the student advisory board.