Emily Borras Mendieta Email & Phone Number

Coral Gables, Fl

Managed and developed content for JLM emails (via Constant Contact), social media, and website (via Closerware) to inform league members and the community about events, activities, and JLM’s offerings. Solicited and organized information for mass emails to membership, social media postings, and JLM website updates to keep information current and accurate. -Improved Member Email Communications by Frequency, Content and Format: Developed a consistent e-mail schedule for members making it a reliable news source. Due to high mobile readership, led the transition from an outdated email template to a more attractive and streamlined mobile-friendly version. Consistently edited/ formatted content and added imagery to highlight key information for an easy and more compelling read. Improvements implemented increased open rates by ~10%, delivering a consistent 60% open rate. -Superleaguer Award, 2013-2014 and 2014-2015 League Years: Improved communication frequency and quality of content to JLM members, and developed a first-ever Web Content Committee Training Guide for committee members and future chairs including responsibilities, processes and step-by-step instructions for the various platforms.-Implemented Highly Successful 2015 Give Miami Day E-mail Campaign: Worked with JLM President on e-mail campaign to reach $20K fundraising goal, which raised a record-breaking $22,840 from 207 gifts. -Enhanced Website and Social Media Content Accuracy: Ensured accurate and up-to-date content was regularly featured on home page, calendar, key member pages and social media sites.

Miami, Fl

Expert in product subject matter charged with developing and managing successful marketing communication plans across a broad range of media channels to create awareness, build excitement and drive cruise bookings. Managed naming, positioning and messaging for new ships, itineraries, onboard experience initiatives, and product deployments. •Strategic Marketing Plans Generated Revenue Growth: Developed and executed consumer engagement campaign strategy and plan for new ship launches that generated excitement and increased bookings. Carnival Breeze campaign launched Aug 2011 on the Carnival Breeze Facebook tab, by Dec. had attracted 500K+ views, 1.2 MM+ interactions, 6K shares, and ship page bookings generated over $430K+ in cruise ticket revenue. •Successfully Collaborated with Brand Partners: on “Fun Ship 2.0” marketing initiatives including launch event, web content, and videos - DJ IRIE, Hasbro, Guy Fieri, George Lopez, and EA SPORTS. Partnered with Hasbro on a successful Facebook contest launch to build excitement for new Carnival Breeze, generating 60K+ Carnival Breeze tab views and ~16K entrants. •Effectively Led Creation of 30+ High Impact Online Videos: for new ships and onboard experience initiatives that generated over 500K views (as of Feb 2012). Carnival Breeze Virtual Tour generated over 100K views from Jan to Feb 2012. •Recognized for an Award-Winning Microsite: Managed carnival.com product web content for ship pages, onboard experience, and destinations. Part of team that was awarded “Best of Show- Interactive English in the AAF Miami 2011 Addy Awards” for the Carnival Magic microsite.•Collaborated Effectively with Cross-Functional Teams: throughout the development and execution of product marketing initiatives and campaigns and successfully led the coordination of communication efforts for all product announcements across various channels- carnival.com, Social Media, Public Relations, Sales, Email, Direct Mail, and Advertising.

Miami, Fl

Responsible for redesigning and restructuring brochures to be more in line with consumer research and purchase patterns, transforming outdated systems into easy-to-use e-tools for consumers and travel agents in the U.S., Canada and Caribbean, and finding innovative ways to improve processes while significantly reducing costs. •Enhanced & Streamlined Print Creative: Improved creative quality and content accuracy of over 200 collateral materials (including Brochures, POP displays, Trade Show Booths, etc.). Streamlined and redesigned brochures to be destination focused, which was more in line with consumer research/purchase patterns, reducing costs by more than 50% with a savings of $700M. •Streamlined Processes to Reduce Costs: Restructured an outdated collateral phone-ordering system into an easy-to-use online tool for travel agents, consolidated fulfillment houses, renegotiated shipping costs, and implemented order limits based on travel agent production levels, resulting in a 20% reduction in trade fulfillment costs and a 32% reduction in shipping costs. Created a smaller, more effective brochure for new cruisers with a more cost effective shipment method that lowered consumer fulfillment unit costs by 75% ($7.60 to $1.78).•Smart eTools Resulted in Profit Growth: Led the development of an innovative consumer e-brochure portal that featured a variety of e-brochures, offered mail-order brochures, and generated customized e-brochures based on consumers’ travel interests. In one year, portal attracted ~500K visits while generating 20K+ leads, 1920 bookings and a $1.4MM profit. •Enhanced Brand Familiarity: Led the implementation of Carnival Sunday Fun Day where 1000 house parties were hosted across the country by Carnival brand loyalists to familiarize others with the brand and capture leads. Parties attracted 17K guests, generated 70,000 hours of hands-on brand time, increased brand familiarity by 20%, and captured 15K opt-in leads.

Plantation, Fl

Responsible for developing and executing international marketing campaign initiatives and product training support for handset product launches in five languages. Managed the creative design/ content development of collateral, videos, website, sales training presentations and product/lifestyle photography; built strong relationships with in-country teams and carriers; and planned events. •Web Content Enhancements Increased Visits & Page Views: Wrote/ managed content and improved continuity, layout, and content quality of the iMD International websites for the U.S., Mex, Arg, Peru, Brazil, Canada, and Korea using “TeamSite” Content Management System (CMS); conducted competitive benchmarking and tracked web traffic metrics. Increased unique visitors 20% and page views 60% between 2003 and 2005. •Sales Incentive Programs Improved Customer Loyalty & Sales: Coordinated the 2005, 2006 & 2007 Elite Partners Sales Incentive Events (All-expense paid trips for top 200 sales executives to luxury resorts in Florida, California and Mexico) including managing development of program’s web content, brochure, video, VIP gifts, and presentation to attendees. Event received superior reviews each year resulting in increased sales and improved customer loyalty.•Effective Creative Development Management Got Results: Improved creative quality and content accuracy ratings for product launch materials based on internal customer feedback surveys, contributing to higher customer satisfaction. Directed highly successful lifestyle photography shoot for Latin American markets used by Nextel for over three years and featured in their annual financial report, websites and collateral. Part of team recognized for winning 2005 First Place Mexico Quorum Design Award for the Motorola i833 launch video.

Master Of Arts, International Business, Gpa: 3.83/4.0

Activities and Societies: •Delta Sigma Pi, Professional Business Fraternity•Certificate in Global Management, University of Florida.

Bachelor Of Science In Business Administration, Marketing And Finance, Gpa: 3.93/4.0

Activities and Societies: •Delta Sigma Pi, Professional Business Fraternity Senior Vice President, Spring 2001; Vice President of Pledge.