Emily Border
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Emily Border Email & Phone Number

I used to fight wildfires, now I still fight—but for the benefits of wireless, an uncanny demand strategy, and a good cause | 2023 IBR Accomplished Under 40 Honoree at Ericsson
Location: Boise, Idaho, United States 23 work roles 3 schools
1 work email found @apexleaders.com 6 phones found area 208 and 650 LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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I used to fight wildfires, now I still fight—but for the benefits of wireless, an uncanny demand strategy, and a good cause | 2023 IBR Accomplished Under 40 Honoree
Location
Boise, Idaho, United States

Who is Emily Border? Overview

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Emily Border is listed as I used to fight wildfires, now I still fight—but for the benefits of wireless, an uncanny demand strategy, and a good cause | 2023 IBR Accomplished Under 40 Honoree at Ericsson, based in Boise, Idaho, United States. AeroLeads shows a work email signal at apexleaders.com, phone signal with area code 208, 650, and a matched LinkedIn profile for Emily Border.

Emily Border previously worked as Senior Director, Global Demand Marketing, Enterprise Wireless Solutions at Ericsson and Senior Director, Global Demand Marketing, WWAN and Security at Cradlepoint, Part Of Ericsson. Emily Border studied at Altmba.

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Email format at Ericsson

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{first}.{last}@apexleaders.com
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Profile bio

About Emily Border

An insatiable marketing leader with experience in integrative demand, vertical, and account-based marketing strategy and execution, customer journey marketing and content strategy, and sales enablement spanning B2B and B2C; Special focus in enterprise and public sector digital media, SEO/SEM, account-based marketing and sales, market and competitive research and segmentation strategy, digital multi-media campaigns and programs, events and tradeshows, and brand evangelism.My leadership style is best defined through this Ralph Marston quote:"Welcome those big, sticky, complicated problems. In them are your most powerful opportunities."

Listed skills include Content Strategy, Strategic Planning, Creative Solutions, Integrated Marketing, and 46 others.

Current workplace

Emily Border's current company

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Ericsson
Ericsson
I used to fight wildfires, now I still fight—but for the benefits of wireless, an uncanny demand strategy, and a good cause | 2023 IBR Accomplished Under 40 Honoree
AeroLeads page
23 roles

Emily Border work experience

A career timeline built from the work history available for this profile.

Senior Director, Global Demand Marketing, Enterprise Wireless Solutions

Current

Kista, Stockholm, Se

Aug 2024 - Present

Global Demand Marketing Director, Wireless Wan & Security

Current

Boise, Idaho, Us

With the acquisition and integration of Ericom, a global cybersecurity solution provider, I expanded the size and scope of my role to oversee revenue growth strategies for Cradlepoint’s WWAN and Security enterprise portfolio offerings.

Aug 2023 - Present

Director, Global Demand Marketing, Abx And Paid Media

Boise, Idaho, Us

Aligned to our sales go-to-market strategy, I lead a team focus on creating and capturing demand for disruptive cellular networking solutions from global enterprise and mid-market businesses and government. We do this through three primary modes of demand generation, vertical marketing, strategic account-based experience using online paid and organic media and offline channels.Cradlepoint and Ericsson’s passion for sustainable business practices also creates space for myself and like-minded colleagues to exercise innovation and implement solutions that serve us and our customers’ mission to have the best products and do the most good for our shared planet. It’s a joy to bring that facet into a demand context.

Aug 2021 - Nov 2023

Co Owner, Co Founder

Current

Boise, Idaho, Idaho, Us

Photo and video shoot producer, contracts and bookkeeper, and occasional gear sherpa for Gabe Border Photography. I'm really in it for the chance to hang out with amazing architects and beautifully designed spaces across the globe. ;)

Jan 2015 - Present

Chair Of The Board Of Directors

Boise, Id, Us

The Idaho Nonprofit Center represents the interests of our state’s 6,000+ registered charitable nonprofit organizations. We are an association of forward-looking nonprofit leaders who come together to share knowledge, solve problems, pursue common interests, and serve the public good.​

Dec 2019 - Jan 2022

Board Member, Fund Development

Boise, Id, Us

The Idaho Nonprofit Center represents the interests of the 6,000 registered charitable nonprofits in Idaho, including more than 50,000 nonprofit employees, and 425,000 volunteers. My role as a board member and head of the fund development committee is to assure sound financial governance, influence and engage in public policy legislation, recruit funding sources, and produce resources and events to educate and improve the economic viability of the non-profit sector in Idaho.Annually, our flagship event Idaho Gives raises over $1 Million in individual donations to Idaho nonprofits In the last 7 years, we've raised over $7 Million for nearly 700 nonprofits across the state. It's a powerful 24-hour community giving event.

Jul 2015 - Apr 2019

Head Of Marketing Business Development

Boise, Id - Idaho, Us

Apex Leaders cultivates impactful partnerships for private equity firms with CEO's and current/former industry leaders for due diligence, portfolio performance, board of directorships, and deal origination. Access to industry leaders ranging from the Fortune 500 to companies in small niche industries for:- LOI Due Diligence- Outside Board of Directorships- Portfolio Performance Initiatives- Sector Thesis Sprints- Deal OriginationAs a Marketing and Business Demand Manager, I planned and directed the go-to-market strategy, including annual market analysis and segmentation, competitive intelligence research, persona and ICP development, service line messaging, pipeline and revenue forecasting, ABM/ABS and inbound campaigns and program management, website and platform development, sales development, executive/C-suite presentations, third party and agency partnerships, and hiring and training sales staff.

Jun 2016 - Nov 2018

Documentary Film Producer (Graduate Student)

Boise, Id, Us

Wrote and produced award-winning documentary, "Journey to Opportunity" in partnership with the Idaho State Board of Education and Idaho Public Television. JTO is a story about and told by American Indian youth and their unique experience pursuing high school, higher education, and careers with respect to their heritage. This is a unique glimpse at what that road to opportunity looks like for Idaho's five tribes, and poses some unique considerations for educators at every level.FEATURED AWARDS2016 Worldfest Awards | Platinum - Recruiting/Career Guidance, Worldfest Houston International Film Festival 2016 Telly Awards | Bronze - Education 2016 Idaho Press Club | 2nd Place - Documentary/TV

Feb 2016 - Jul 2016

Marketing & Design Graduate Assistant, Dean’S Office

Boise, Id, Us

Jul 2014 - Jun 2016

Digital Launch Manager (Graduate Student)

Elevate Publishing

With traditional publishing a thing of the past, my role at this boutique publisher is to assist author's in successful pre and post book launch campaigns using progressive digital and relational marketing strategies. For 30+ Elevate authors, I managed all things digital including:Digital brand strategyPlatform creation and development Website wireframing and developmentSocial and web content planning and optimization using SEO best practicesDigital media creation, including video trailers, podcasts, webinars, etc.Digital PR, including blog tours, media inclusion, etc. Online brand auditing, development, and managementDigital advertising via Facebook, Twitter and InstagramEvent and speaking tour planning and coordinationEarned campaign management to increase book salesCopywriting, op-ed ghostwriting, and bloggingLaunch campaign project managementOnline product positioning and marketingLead generation and email marketingExtra to my role, I managed the book launch for an acclaimed author, Dee Ann Turner, a senior executive at Chick-Fil-A. We achieved an Amazon best-seller ranking across multiple categories, 40+ 5-star reviews, and national media recognition from Forbes, Fortune, Fox & Friends and more. In 2015, I played an integral role in successful book sales, achieving the highest sales year since the company's inception.

May 2015 - Apr 2016

Accounts & Digital Media (Graduate Intern)

Boise, Id, Us

Integrative marketing is at the heart of DaviesMoore and the core of my involvement with the marketing agency. I have gained experience working in in multiple departments and disciplines, including:Account Services | Account planning; strategy & marketing plans, budgets & billingMedia Services | Media planning, media buying, market researchCreative Services| Copywriting, concept development, video productionDigital Services | Social media, SEO/SEM, email marketingOver the scope of the internship, I succeeded at multiple initiatives, including:-Writing creative briefs including audience segmentation, project scope and details, timelines, creative idea development, and more-Leading and producing on a DaviesMoore culture video with a small team-Collaborating on website builds, branding campaigns, and PR campaigns -Writing website and advertising copy across multiple campaigns and clients-Researching social media strategy and buyer personas for new and existing clients in multiple industries (health, medical, technology, fitness, government, and EMS/fire solutions)-Creating agency and client PR project scope and writing a 2015-2016 timeline-Writing agency and client blog articles based on marketing trends and current industry research

May 2015 - Jul 2015

Gtm Strategy Manager (Graduate Student)

Boise, Idaho, Us

At a nutrition startup company, my accomplishments upon hire have directly influenced the company's high-growth rate, expanded brand awareness, and increased market share. I led a cashflow positive rebranding and product launch campaigns for 2 product lines, developed key vendor partnerships and cultivated loyal media relationships with fitness writers and nutrition industry influencers.• Developed and implement company marketing and PR initiatives, including social media/digital influencer campaigns• Conducted SEO and market research to developed a content strategy; built a content program including blogging, email automation, paid media and lead nurturing streams. • Hired and managed small internal and third party content creation teams, including writers and designers to professionalize and amplify the company's branding and positioning.• Represented the company at trade shows and sponsored events• Research new markets and evaluate required actions for market entry• Develop and maintain back-end systems relating to the company website, e-commerce and landing pages/media.• Cultivate and maintained influencer relationships, including bloggers, nutrition & fitness icons and sponsored athletes for product launches and ongoing PR.• Designed, sourced and managed the printing/manufacturing of company marketing materials and apparel

Apr 2014 - May 2015

Federal Grants Coordinator

Adapt Management (Formerly: Redden Group)

During a productive term at the company, my roles as marketing coordinator extended to several special projects.-Planned marketing strategy and coordinated marketing communication for 21 Federal SAFER and NHTSA grant projects on behalf of fire service and law enforcement entities in 12 states. The grants, each amounting to over $1 million, aimed to recruit nationwide Volunteer Firefighters per a post 9/11 government safety initiative.-Operated Volunteer Firefighter Customer Service Help Desk linked with the clients' grant-funded recruiting and workshop campaigns.-In addition to grant administration, I partnered with one teammate to plan and manage the annual conference for the International Association of Directors of Law Enforcement Standards and Training in June 2013 and 2014. Year over year, our effective management resulted in measurable cost reductions, and enhanced conference satisfaction.Special projects:-Assumed the role of Project Manager to track and administer grant directives and funds disbursement to eligible volunteer firefighter candidates. Coordinated logistics, training materials, and instructors for fire training workshops.-Assisted CPA in auditing grant financial reports and posting cash events to federal spending reports.-Researched new business developments and secured a new client in the early child education segment. I researched and wrote the grant based on federal guidelines, then defined funding sources on behalf of the client, Twiga Foundation.

May 2013 - Jun 2014

Community Events & Strategic Sponsors

Boise, Id, Us

-Planned event strategy and speaker lineup from universities, including Duke, Harvard, University of Florida, University of Essex (England), University of N. British Columbia, Middleburg College, and more. Acted as ambassador to guest speakers, arranging travel and local tourism.-Planned a content strategy and created multi-media campaigns on multiple platforms including social media pages, email marketing, and direct mailing.-Researched event sponsors and grant-funding to increase awareness and financial backing. Initiated partnerships with national environmental and city organizations.

Nov 2011 - May 2014

Freelance Reporter

Boise Weekly

Worked closely with news editors to understand the editorial process while pitching story ideas, researching, interviewing, drafting, and work-shopping stories until printed online or in print. Also, worked daily with multimedia news platforms including blogging for news, art and entertainment genres and creating short films through Mac and Adobe for the newspaper’s online music series.

May 2012 - Jul 2012

Freelance Technical Writer

Boston, Ma, Us

Reviewed beta and verification stages of HP printer user manuals and other deliverables. Position at Aquent also included internal technical writing and creative information development, specifically incorporating social media as a method of advertising Aquent’s name. Two major projects included designing a web blog to convey information aesthetically to technical writing professionals on topics of software, project management, and emerging trends within this field, and writing and publishing Aquent staff professional biographies for studios in Boise, Texas, Colorado, Kansas, and Massachusetts to be used as job proposal tools.

Jan 2012 - May 2012

Gs-3 Wildland Firefighter

Washington, Dc, Us

Managing wildfire, treating & reducing overcrowded fire fuels, participating in special projects for habitat renewal, preparing reports and compiling research gathered from wildfire monitoring, copying, filing and organizing necessary paperwork, undergoing intensive months of fire school, government certifications, physical fitness testing and daily fitness conditioning.

Jan 2010 - Dec 2010
3 education records

Emily Border education

Education record

Altmba

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Boise State University

Bachelor Of Arts (B.A.), English Writing

Boise State University
FAQ

Frequently asked questions about Emily Border

Quick answers generated from the profile data available on this page.

What company does Emily Border work for?

Emily Border works for Ericsson.

What is Emily Border's role at Ericsson?

Emily Border is listed as I used to fight wildfires, now I still fight—but for the benefits of wireless, an uncanny demand strategy, and a good cause | 2023 IBR Accomplished Under 40 Honoree at Ericsson.

What is Emily Border's email address?

AeroLeads has found 1 work email signal at @apexleaders.com for Emily Border at Ericsson.

What is Emily Border's phone number?

AeroLeads has found 6 phone signal(s) with area code 208, 650 for Emily Border at Ericsson.

Where is Emily Border based?

Emily Border is based in Boise, Idaho, United States while working with Ericsson.

What companies has Emily Border worked for?

Emily Border has worked for Ericsson, Cradlepoint, Part Of Ericsson, Border Media, Idaho Nonprofit Center, and Apex Leaders.

How can I contact Emily Border?

You can use AeroLeads to view verified contact signals for Emily Border at Ericsson, including work email, phone, and LinkedIn data when available.

What schools did Emily Border attend?

Emily Border studied at Altmba.

What skills is Emily Border known for?

Emily Border is listed with skills including Content Strategy, Strategic Planning, Creative Solutions, Integrated Marketing, Research, Project Management, Technical Writing, and Social Media.

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