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- Facilitated seamless collaboration among sales, marketing, and product development teams to foster a unified approach in achieving LEAP's strategic goals and vision- Absorbed intricate industry insights and monitored market trends diligently to position LEAP's offerings effectively, adeptly addressing customer pain points and enhancing value propositions- Optimized the tech stack to streamline processes and enhance efficiency, ensuring seamless integration and leveraging advanced tools for maximum productivity- Injected fresh perspectives and constructive insights into team discussions and strategy sessions, underscoring a steadfast commitment to driving innovation and continuous improvement within the organization

- Increased opportunity generation by 20%, pipeline ACV created by 62%, and closed/won SDR-sourced ACV by 104% from the previous year which exceeded quarterly targets every quarter as manager- SDRs produced ~70% of all opportunities from outbound efforts vs. previous years where there was higher number of MQLs being converted to SQLs- Managed and coached a high-performing team of 10 SDRs, fostering a culture of excellence, motivation, and collaboration - Developed and implemented innovative sales strategies, including lead generation, sales funnel optimization, and AE/AM collaboration tactics resulting in improved conversion rates and higher average deal sizes- Introduced automated Outreach sequences to the team which largely contributed to the increased KPI metrics because of increasing reach by nearly 300%- Designed and delivered comprehensive training programs to new and existing SDRs which resulted in quicker ramp-up times and increased productivity among the team- Developed new reports to conduct data-driven analysis to track and report on KPIs to ensure there was continuous improvement in team performance and individual SDR success- Conducted in-depth market research to identify emerging trends and opportunities, enabling the team to proactively adapt new strategies and technologies to stay ahead of the competition

- Recognized as the top producing SDR globally for exceeding monthly quota of qualified opportunities since beginning the role- Generated 100 opportunities in 8 months in 2021, Generated 90 opportunities in 6 months in 2022 - Contributed ~$26 million ACV to pipeline development from March 2021 to July 2022- Conducted targeted prospecting campaigns across the manufacturing vertical to develop high quality opportunities - Collaborated closely with Account Executives to execute innovative, structured and strategic prospecting plans - Leveraged all market intelligence tools available, such as Qualified, 6Sense, Sales Navigator, ZoomInfo, and G2 to identify business opportunities- Researched and created targeted prospect list by identifying target personas and analyzing market intelligence data - Qualified prospective customers using MEDPICC criteria- Contributed fully to team efforts and played an integral part in bringing new ideas/processes to the team

- Founded FitActiv8or LLC, a self-employed venture specializing in results-driven digital marketing services tailored for fitness businesses- Developed and implemented integrated digital marketing strategies leveraging paid, owned, earned, and social media channels to maximize client outreach and engagement- Led the creation of compelling website content and marketing materials designed to highlight the unique value propositions of client businesses within the fitness industry- Conducted comprehensive PPC keyword research and executed targeted PPC campaigns to drive traffic and conversions for clients, optimizing ROI and visibility- Provided expertise in SEO and SEM techniques to enhance online visibility and improve search engine rankings for client websites and digital assets.- Orchestrated effective email marketing campaigns and social media initiatives, both organic and paid, to amplify brand messaging and foster community engagement- Utilized advanced campaign analytics tools to track performance metrics and generate actionable insights, enabling data-driven decision-making and continuous optimization- Successfully engaged in business development efforts, securing and serving over 20 clients by effectively communicating FitActiv8or's value proposition and closing deals to drive revenue growth- Cultivated strong client relationships and provided ongoing support and guidance to ensure alignment with client goals and objectives throughout the engagement

- Developed and executed multiple marketing strategies and campaigns for various high-growth start-up portfolio companies, including a strategy for a hedge fund resulting in the tripling of assets under management in 6 months- Analyzed marketing/sales data and made recommendations to enhance business processes and profitability - Conducted market research to find optimal product offerings for current and prospective customers - Increased brand awareness through digital advertising, SEM, SEO, and social media strategies - Created insightful marketing dashboards, which reported on key performance indicators, campaign results, business statistics, and financial risks/rewards - Presented performance updates to limited partners, potential investors, and the internal team

- Evaluated costs related to average Jaggaer requisition and invoicing processes to be used in post-implementation ROI analysis for customers - Provided detailed analysis of customer profiles, spend patterns, and feature/functionality usage - Enabled catalog bundling for sales packages by analyzing spend profiles for particular verticals or tiers of customers - Developed a model that predicted churn based upon various parameters of a customer’s product usage - Implemented a sales predictor that projected the likelihood of an opportunity closed/won based upon sales engagement

- Assisted with preparation for trials, hearings, and depositions by performing research and writing memoranda - Analyzed documents to identify legal issues, evaluate applicable laws, regulations, and company policies- Tracked and analyzed relevant legal cases, pending laws, and regulations - Assisted with legal invoice and processing, federal estate tax returns, personal tax returns, estate planning documents, writing wills and trusts- Produced an Excel model for calculating the distribution of an estate among beneficiaries