Program Manager, Advertising Sales Planning
Team Leadership: Established SOPs and project plans for a 45+ person Regional Sales Ops team, overseeing 5,500+ sellers globallyExecutive Reporting: Conducted weekly briefings on process design, status and blockers to the VPs of Ad Sales and FinanceStrategic Sales Planning: Designed the global sales planning process for 5,500+ sellers and targeting 100,000+ advertising accounts, resulting in completion of annual planning activities for each deadline gate for the first time in 10 years Territory Structure Modeling: Redesigned the Ad Sales legacy segmentation model used to determine all global sales territories, liaising with partners across Sales Ops, Finance, Compensation and Sales Directors and VPs on revamped data modeling, using advanced analytics tools like Tableau and Power BI to inform forecasted revenue, sales team splits and headcount productivity goals for the next planning cycleTooling Integrity and Data Excellence: Led a cross-functional steering committee of 50 global members to improve tooling and data quality in Salesforce and related revenue and compensation systems, developing internal process and IT audit mechanisms to establish system and manual data integrity controlsTerritory, Quota, and Business Planning: Directed territory and quota allocation initiatives, influencing business planning and strategy for 15+ distinct compensation plans across the $35 billion businessOrganizational Resourcing: Managed headcount oversight for 225+ operational roles, collaborating across Recruiting, Finance and HR