Emily Bergen Email & Phone Number

Created Amazon-wide policy and process for teams to onboard to Paid Search while reducing overlap between similar businesses resulting in an estimated cost savings and improvement to customer experience

Managed search marketing across Amazon, coordinating with internal stakeholders, and ran incrementality tests in order to assist with data-driven search marketing strategies.

Managing paid media strategy, execution & platform evaluation for Loup Digital’s clientsDriving orders and managing toward ROI goals with paid search, social & display partnersDriving traffic & brand awareness through upper funnel tactics using platforms such aspinterest, stumbleupon & facebook

Greater Seattle Area

Leading AB testing on site to increase transactions and coordinating testingprocesses across teamsAnalyzing site behavior to come up with new revenue-driving productsManaging workflow board and juggling prioritization of multiple projects from different teamswith few resources.

Managing external media agency including delivering media briefs, reviewing proposals, and advising on creativeCoordinating between internal Microsoft teams to ensure timely execution on Microsoft Store campaignsPlanning co-marketing dollars across traditional and digital media

Greater Seattle Area

Cross Channel Marketing Manager - eBayPlanned integrated, cross channel campaignsManaged agency relationshipsReviewed media proposalsGuided optimizationsImplemented new creative process between multiple agencies and global touchpoints at eBay

New York, Ny

Focused on increasing brand awareness of Microsoft consumer products including PC, Windows 10, and SurfaceDeveloped and launched display marketing strategies to drive purchase intent; planned and set up paid social strategy to capitalize on buzz around Microsoft “Empowering Us All” storiesAnalyzed digital partnership opportunitiesManaged rfp and proposal reviewImplemented measurement tools for during and post campaign analysisOrganized and coordinated processes between teams including communications, activation, ad ops, and analyticsTrained, managed and mentored team members to bring them to the next level in their professional careers

Managing paid search and traffic driving programs across all publishing productsLaunching and managing paid search for a new ecommerce siteReporting and analyzing past performance across channels to form cohesive digital marketing strategiesHiring, training, and managing the internship program Managing paid search and traffic driving programs across all publishing products; launching and managing paid search campaigns for

Coordinating with Google, Bing, and other affiliates to meet campaign goals; continuously analyzing keywords, click through rates and other metrics to increase profits; creating new campaigns and researching new verticals to promote.

Working directly with the client to meet distribution and placement goals of press releases, case histories, articles, and white papers; developing new business by researching potential trade shows and seminars

Assisting the manager with presentations and putting together direct marketing materials; using excel tools and pivot tables to analyze past performance to report to clients

Cleveland, Oh

Soliciting alumni to meet fundraising goals for causes such as scholarships and the library fund; updating alumni records

Calling non-profit children organizations to increase awareness about background screenings; compiling call lists for the sales team to meet monthly goals