As a strategic and innovative member of marketing leadership at Nicola Wealth, I play a pivotal role in streamlining processes for our national marketing team and providing counsel across integral marketing programs. I look for connectivity across our brand, communications, field, and demand generation teams with a goal of enhancing cross-functional projects. My role involves internal and external relationship building, more specifically, working closely with the VP of Marketing and senior… Show more As a strategic and innovative member of marketing leadership at Nicola Wealth, I play a pivotal role in streamlining processes for our national marketing team and providing counsel across integral marketing programs. I look for connectivity across our brand, communications, field, and demand generation teams with a goal of enhancing cross-functional projects. My role involves internal and external relationship building, more specifically, working closely with the VP of Marketing and senior executives to align team activities with strategic goals. From preparing comprehensive plans and presentations for key stakeholders, to uniting teams to develop high-touch, experiential brand touch points, I utilize my ability to synthesize big ideas into actionable plans that drive us towards our goals. Additionally, I manage a team of 4 who execute on our Events and Sponsorships, bringing our brand to life through client events and partnerships, reinforcing our brand presence across Canada.A snapshot of skills I utilized and honed, below:• Liaising with the VP Marketing and other senior executives to translate their goals into feasible activities for the Marketing team to execute on• Work with the VP of Marketing to lay out the strategic plan for the team which outlines all key projects• Engage with the leadership group within Marketing to prepare quarterly strategy updates to communicate progress and changes to the wider team; responsible for creating foundational materials as well as presentation decks• Aid direct reports and other team leads in preparing documentation to ensure their projects are set up for success• Build relationships with internal and external stakeholders, understanding their needs to best optimize the projects the Marketing team supports on• Stress test newly-introduced project tools by implementing them on cross-functional projects, learning from them, and iterating on improved versions Show less

I was a highly strategic and creative member of Destination Canada's marketing team with a focus on storytelling. In this role, I took great pride in my ability to effectively manage people, and these skills are also readily applied across a variety of stakeholders, including senior team members and agencies. I had the opportunity to create and direct two editions of a luxury magazine that is being distributed across multiple markets (most recently China and Germany) and is being repurposed… Show more I was a highly strategic and creative member of Destination Canada's marketing team with a focus on storytelling. In this role, I took great pride in my ability to effectively manage people, and these skills are also readily applied across a variety of stakeholders, including senior team members and agencies. I had the opportunity to create and direct two editions of a luxury magazine that is being distributed across multiple markets (most recently China and Germany) and is being repurposed across formats. Here, I gained extensive knowledge in the Business Events space, as well as Media Relations, rounding out my skill set to allow me to see integration opportunities at the outset of a project. This, coupled with my ability to quickly synthesize data and direction, gave me the opportunity to look for solutions that are both efficient and meaningful. A snapshot of skills I utilized and honed, below:• Collaborating across earned media, owned content, paid media, Business Events, and research teams to implement strategic marketing programs for 9 international markets• Responding to sensitive and urgent issues with a solutions-oriented and creative approach• Creating and implements storytelling vision as well as editorial direction across the organization, including crafting key messages for a variety of channels• Developing and improves processes, including agency management, third-party briefings, project workflows, performance management, and more• Managing agency partners across creative and paid media segments; helps conduct procurement processes to select and onboard new partners• Providing creative vision across the content and social team, often ideating and directing creative extensions of larger campaigns internationally• Working across a variety of content, including podcasts, broadcast, print, magazine publishing, third-party publishers, and social channels• Hiring and onboarding staff, with a focus on diversity, equity, justice, and inclusion Show less

In this role, I managed the marketing programs, from end to end, for Destination Canada in France, the United Kingdom, Germany, and India. This meant working with international teams and finding solutions to attract distinct target travellers to Canada based on extensive research and data. I liaised with various agencies, paid media specialists, content specialists, and more to bring content marketing, trade and media relations activities to life.A snapshot of skills I utilized and… Show more In this role, I managed the marketing programs, from end to end, for Destination Canada in France, the United Kingdom, Germany, and India. This meant working with international teams and finding solutions to attract distinct target travellers to Canada based on extensive research and data. I liaised with various agencies, paid media specialists, content specialists, and more to bring content marketing, trade and media relations activities to life.A snapshot of skills I utilized and honed, below:• Liaised with four international teams in the UK, France, Germany and India, working directly with market experts• Collaborated with all Destination Canada’s international markets to share learnings and find the best ways to create content marketing campaigns that told Canada’s stories• Fostered the growth and managed one direct report, while overseeing the day-to-day work of a five-person cross-functional team (including paid media and research), encouraging their interaction and helping them find opportunities to support each other• Communicated direction from the Vancouver-based headquarters to international teams and partners• Worked with stakeholders across the organization to bring cross-functional programs to life, including storytelling, brand implementation, developing KPIs, and more• Synthesized vision from three senior leaders into tactical plans for each market• Provided strategic vision in the development of market plans, tactical plans, and other documents that communicate Destination Canada’s strategy and priorities• Managed issues and crises with the support of the Corporate Communications team Show less

In this role, I cut my teeth in the tourism industry by diving into the newest (at the time) and biggest market for Destination Canada: the United States. Here, I helped launch the consumer website and helped develop content with major US publications and companies, including The Rolling Stone, Great Big Story (CNN), Teen Vogue, Conde Nast family, and more.A snapshot of skills I utilized and honed, below:• Responsible for the curation, execution, and measurement of social channels… Show more In this role, I cut my teeth in the tourism industry by diving into the newest (at the time) and biggest market for Destination Canada: the United States. Here, I helped launch the consumer website and helped develop content with major US publications and companies, including The Rolling Stone, Great Big Story (CNN), Teen Vogue, Conde Nast family, and more.A snapshot of skills I utilized and honed, below:• Responsible for the curation, execution, and measurement of social channels in the• United States market (2016-2018) and Europe & India Markets (2018)• Built and executed the organization’s content strategy as it pertained to content distribution across owned, paid, and earned channels• Assisted in managing publisher partnerships (ex. The Guardian, L'Equipe, Financial Times, and more)• Ensured all content was cohesive, error free, and aligned with strategy and brief• Onboarded and managed, including budget and briefing, freelance writers• Optimized website copy for leads to partner sites• Worked with provincial, regional, and city marketing organizations across the country• Liaised with the paid media team to analyze data to optimize and inform campaigns• Coordinated with in-house researchers to ensure content decisions were data-driven Show less

What began as an internship during my Master in Publishing program grew into a rewarding job in content marketing. As an Editorial Manager, I worked with clients and writers to craft strategic and data-driven content that aligned with their vision and brand. Along with this, I worked with a small, motivated team that grew from seven to 17 in just over a year and a half.

At SFU Vancouver, I was a valuable member of the Public Relations team specific to the campus. Working with the Director, Public Relations as well as other members of the campus such as Executive Director, SFU Vancouver, Coordinator, Student Life, and more, I acted as a resource on campus for disseminating messages, creating blog posts and designing marketing collateral.

Starting as a Co-op position, I expanded my position at CircusWest past the end of my degree at SFU.As the first individual to fill the role of Marketing Assistant, I was tasked with creating best practices around the role. This included creating a brand standards package, cementing social media channels, building relationships with local media outlets and advertisers and designing a variety of collateral. Along with these tasks, I also helped with administrative duties, updated the… Show more Starting as a Co-op position, I expanded my position at CircusWest past the end of my degree at SFU.As the first individual to fill the role of Marketing Assistant, I was tasked with creating best practices around the role. This included creating a brand standards package, cementing social media channels, building relationships with local media outlets and advertisers and designing a variety of collateral. Along with these tasks, I also helped with administrative duties, updated the WordPress website, assisted with a web re-design, took photographs and wrote blog posts. Show less

In a short-term role to support the Theatre Under the Stars team during their busy season, my work focused on organizing media packages, contacting local hotel and tourism offices, updating social media channels, helping with on-site tasks and ensuring that the office was run smoothly during the daytime hours.

Working with an instructor, I helped conduct weekly lectures and marked student work. A role often reserved for graduate students, I was able to gain experience in a classroom during my undergraduate degree. The hands-on course I helped with was a third year course that focused on communication in practical settings allowing students to develop transferrable skills.

An eight month Co-op position, I was able to grow with two vibrant teams.From event planning, newsletter creation and design, to meeting with professors, writing stories and maintaining the website, I worked within two teams with two supervisors and distinct deadlines. I honed my ability to be a team player, while delivering projects on time. I was also responsible for maintaing the infrastructure of the Co-op Workshops and undertook a variety of research projects.

Working with students, faculty and staff, myself and other Student Ambassadors at Student Central conducted tours of the campus, answered questions and monitored a dynamic, multi-purpose space. In this role, I worked with a variety of stakeholders and was able to share my knowledge of SFU and my experience there with prospective and current students.

In my first Co-op position, I coordinated an international, incoming field school of approximately 25 students from Japan. From organizing daily events to ensuring homestay arrangements were in place, I gained experience liaising across groups. I also recruited and trained volunteers alongside the director of the program to ensure there was adequate support for the students as well as the faculty involved.Along with this, I also was involved in the day-to-day operations of the office… Show more In my first Co-op position, I coordinated an international, incoming field school of approximately 25 students from Japan. From organizing daily events to ensuring homestay arrangements were in place, I gained experience liaising across groups. I also recruited and trained volunteers alongside the director of the program to ensure there was adequate support for the students as well as the faculty involved.Along with this, I also was involved in the day-to-day operations of the office and assisted with various design and administrative tasks. Show less