Emily Irwin Email and Phone Number

• Prepare, test and execute email marketing campaigns for Health, Travel, Money, Leisure, and Daily News Alerts• Convert non-responders to active users to increase pageviews on the AARP website and drive other actions such as increased membership join/renew activity• Analyze and report on email campaign performance on a weekly and monthly basis• Identify trends and opportunities for improved open, click-through and conversion rates• Monitor list quality and relevance

• Hired and trained a team of three email coordinators • Directed and supervised the day-to-day activities of the Email Projects team • Managed relationships with email service providers• Directed and executed database marketing analysis for email across all brands• Supported key strategic projects at the corporate level • Worked with senior management to continually evolve email capabilities and practices

• Managed email marketing schedule and work-flow for multiple major magazine titles, including: Vogue, Vanity Fair, The New Yorker, Condé Nast Traveler, GQ, Gourmet and Cookie• Ensured timely and accurate processing and deployment of email requests by the Email Projects Team• Enforced and supported CAN-SPAM legislative requirements• Maintained and updated Email Best Practices documentation

• Set up, scheduled, and deployed email marketing campaigns, including the use of Dynamic Content in monthly newsletters• Evaluated and tested functionality prior to each email campaign deployment• Conducted post email campaign analysis to establish deliverability, avoid black-listing, and email blocking• Monitored open, click-through, and abuse complaint rates

• Managed the Credit Limit Increase program for entire portfolio of Applied Bank cardholders• Enhanced credit limit increase campaigns with telemarketing, email, and telephone blaster messages• Conducted file audits, testing, and call monitoring