Emily Capellan, Mba Email & Phone Number

Oversee a comprehensive multi-channel lead acquisition strategy encompassing email, PPC, webinars, events, social media, and retargeting, focused on generating marketing qualified leads to meet growth targets.Create compelling marketing assets for owned, paid, and organic channels, ensuring alignment with brand messaging and maximizing brand visibility through strategic promotion on industry platforms like LowEndTalk, WebHostingTalk, ProductHunt, and F6S.Produce monthly executive-level marketing reports analyzing website traffic, new logos, ad performance, and email metrics, offering strategic recommendations for data-driven decision-making and ongoing improvement.Collaborate with internal teams to establish marketing strategies, targeting approaches, and tactical plans, acting as a liaison between internal departments and external agencies.Develop creative briefs to guide agencies/vendors in producing effective marketing materials, including messaging strategies and creative execution.Implement marketing test plans to assess strategy effectiveness and present findings to peers and executives in clear, professional presentations.Lead end-to-end promotional campaigns, including ideation, communication strategies, execution, customer journey mapping, and analysis.Manage key internal and external partnerships, overseeing briefings, budgets, timelines, and execution to ensure successful campaign implementation.Partner with cross-functional teams to manage timelines, budgets, and test strategies, making data-informed recommendations for campaign improvement.

Implemented and managed comprehensive social media campaigns across multiple platforms including LinkedIn, Facebook, Instagram, Twitter, YouTube, Spotify, Apple Podcasts, and more, meticulously aligning each campaign with overarching marketing strategies to attain predetermined objectives effectively.Led the orchestration of engaging social media content and programming, ensuring consistency, relevance, and optimal frequency to maximize audience engagement and brand visibility.Utilized advanced tools and systems such as Dynamic 365, Click Dimensions, Google Analytics, Air Table, and ZoomInfo to facilitate seamless execution of email campaigns, including list building, segmentation, deployment, and performance tracking, resulting in enhanced lead generation and customer engagement.Demonstrated proficiency in leveraging marketing automation platforms and data analytics tools to analyze campaign performance, identify trends, and optimize strategies for improved ROI and lead conversion.Collaborated closely with Marketing Programs Managers to align social media and email marketing efforts with overarching marketing objectives, contributing to the achievement of targeted ROI metrics outlined in comprehensive marketing plans.

Hackensack, Nj

Conduct market research for key vertical markets including Health Insurance, Pharmaceuticals, and Life SciencesOffer support for incoming RFP/RFI requests and prospect proposal developmentDesigning email marketing strategy and content and develop lead generation strategy to feed leads into CRM platform for sales team to generate and nurture prospectsEstablished and executed social media marketing plan by driving brand awareness and engagement via Twitter, Facebook, LinkedIn, and Instagram resulting in a 300% increase in engagement compared to year prior to hirePrepare decks for presentations for corporate strategy decks, onboarding presentation, client presentations, and other internal company presentations

Paterson, Nj

Regulation and promotion of all social media platforms (e.g. Facebook, Instagram)Developed skills in Photoshop and Illustrator to create content for print and digital ads in order to promote eventsAnswered and returned phone calls and emails to build relationship with benefactorsFormatting and sending out mass newsletter updates via mail and email regarding fundraising efforts to all benefactors and volunteersAssist in organizing and hosting monthly events in Paterson, NJ and in the Bronx, NY along with organization of other events across the nation

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor'S Degree, Communication, General