I lead EO’s Marketing & Communications function and play a vital role in the growth of EO’s membership. To do that, I get to collaborate extensively with global board members, members leaders, and professional staff from all business units.Entrepreneurs’ Organization (EO) is a network of nearly 20,000 business founders and owners in 220 chapters and 76 countries worldwide. EO’s purpose is to move the world forward by unlocking the full potential of entrepreneurs.

Enterprise co-selling platform transforming how companies sell more with and through their partners.MARKETING EXECUTIVE: Lead all aspects of global marketing including demand generation, product marketing, sales enablement, community, brand and communications. Built and scaled a high-impact marketing team and strategic programs including ABX, thought leadership, social, and partner marketing.ENTERPRISE MARKETING: Built and run a highly targeted account based marketing (ABX) motion to reach enterprise buyers and decision makers across strategic accounts. Leverage LinkedIn ads, influential events, organic social, influencers, and high impact content to drive awareness and demand generation.BRAND: Established PartnerTap as the most-trusted brand for enterprise channel, partner and sales teams. Made the company look 10X bigger through strategic thought leadership placements - keynotes, panels, podcast interviews, conference participation, and hosting exclusive events. Accelerated the co-selling movement with executive and customer-led evangelism and market education.COMMUNITY: Scaled the Fempire Ecosystem community. Engaged 500+ revenue leaders across 14 events, and accelerated enterprise deals through trusted relationships built through this community.COMPANY BUILDING & CULTURE CATALYST: Developed the strategic “win the market 10x plan” and worked with the executive team to align the entire company around this GTM strategy. Launched new company values, established executive offsite cadence, wrote many company policies.

Next-gen device management software for critical company hardware bringing DevOps to devices.MARKETING EXECUTIVE: Built marketing engine that tripled ARR in 2021 and doubled ARR in 2022. Hired, developed and led marketing org of 30 people in US and APAC.DEMAND GENERATION & GROWTH LEADER: Led Inbound, Account-Based Marketing and Partner motions responsible for global acquisition. Scaled Inbound across SEM and Paid Social. Built repeatable ABX motion for difficult ICP. Stood up partner marketing to establish repeatable lead sharing and pipeline generation. FUNDRAISING: Architected messaging for pitch decks that raised $100M dollars in Series B & C funding.BRAND & COMMUNICATIONS: Brought Esper brand to life and made us look 10X bigger including positioning, narrative design, visual identity, brand awareness.EDITORIAL & CONTENT MARKETING: Built internal Media Company by recruiting top global Android editors. Achieved 900% organic audience growth. Established domain authority with sophisticated, repeatable content and SEO motions, growing from 20 “top 3” ranking keywords to 350+. Meticulously funneled prospects through content journey to convert into sales opps (including first $1M deal).EXECUTIVE THOUGHT LEADERSHIP: Elevated CEO’s brand and profile by releasing CEO’s book, CEO podcast, and featured articles.PRODUCT MARKETING: Established product marketing team to support product messaging and positioning, website, sales collateral and GTM programs across global audience. Launched new verticals and product lines. Commissioned 451 Industry Report. Built sales enablement function to support entire GTM org with onboarding, product and market training and feedback loop.BUSINESS INSIGHTS & OPERATIONS: Built out revenue operations team to manage revenue technology stack, data flow and metrics dashboards with real-time business insights to steer strategy.

Give InKind changes the way people give, receive and coordinate support through major life events. MARKETING & GTM ADVISOR: Served as Advisor to the CEO and Marketing Team up to their acquisition by Wolfe.

People-first cybersecurity software. App with VPN, real-time threat intelligence, malware & phishing protection.MARKETING EXECUTIVE: Led GTM strategy, pivoted from SMB and MSP/partner sales to B2B business model, built marketing function from scratch, dramatically reduced churn, and built a culture of collaboration, rapid testing and data driven decisions.PRODUCT MARKETING: Architected and executed GTM strategy. Pivoted between B2C and B2B business models and experimented with pricing strategies. Built sales decks, training materials, demos, product data sheets, competitive comps, and partner selling materials. GROWTH & DEMAND GENERATION: Responsible for standing up earned and paid channels to drive economical subscription growth (Partner/SEO/PPC/Social/App Store).CUSTOMER CENTRIC: Managed cross-department team tasked with reducing customer churn, increasing product engagement, and improving company wide customer reporting. Over four months reduced m/m churn from 17% to 3%. Served as Voice of the Customer in product roadmap prioritization as well as product design. Built discipline of listening to customer feedback, uncovering market insights, and a data-driven culture.BRAND MARKETING: Built and evangelized the Rubica brand by leveraging our differentiation as people-first, privacy-first cybersecurity in a world catering to fortress-based cybersecurity. Turned CEO into industry thought leader in cybersecurity arenas like RSA Conference and customer locations like Forbes and MSP Insights.CULTURE LEAD: Added a customer-focused discipline, built a culture of rapid iteration, and made Rubica a safe place to fail and learn fast. Together we cultivated a culture based on respect, trust, transparency and flexibility. We held people accountable to upholding company values.

Member of Executive Team. Led integrated marketing strategy, demand generation, growth marketing, marketing operations, and a high-performing team that included inside sales team.Textio is the augmented writing platform that combines AI and machine learning to analyze language in job listings to effectively predict how well they will perform in today's job market. Customers include Apple, Johnson & Johnson, Slack, Expedia, NBA, Bloomberg, Evernote, NASA and Spotify. Backed by Cowboy Ventures, Emergence Capital and Scale Venture Partners.

Led marketing strategy, demand generation, digital/social advertising, marketing communications, brand messaging, product marketing, and a lean, high-performing team.Mobile customer experience software that empowers companies to start conversations with their customers, listen to them, respond accordingly, and use insights gained to build a more customer-centric mobile app and company. We power millions of customer conversations every month for brands like eBay, Disney, DraftKings, IHG, Nordstrom, and Starbucks. Investors include Google Ventures, Founders Co-op, Origin Ventures and SurveyMonkey.

Built the Communications-function, led public relations, content marketing, social media, marketing communications, and research efforts.✔ Doubled press coverage and quadrupled tier one coverage including pieces in Ad Age, Adweek, MediaPost, Reuters, Adexchanger, eMarketer, and The Wall Street Journal. ✔ Selected twice by FORBES as one of the Most Promising Companies in America.Mixpo is a digital advertising technology company that enables agencies and media companies to create and manage the highest performing video ads on any device across any channel. Promoted from Sr. Marketing Manager 8/2013

Responsible for implementing marketing strategy to increase B2B lead generation, expand awareness and raise company profile.✔ Developed integrated marketing plan & content marketing strategy that leveraged the website, high impact content (video & whitepapers), blogging and social media. ✔ Managed website rebranding and increased web traffic through SEO strategies including launching industry blog, keyword targeting, and social media push, 133% growth in unique visitors in 3 months.✔ Landed articles in New York Times, WSJ, TechCrunch, Mashable, CNN, Supermarket News.Point Inside is a mobile technology start-up that powers branded smartphone apps for retailers such as Lowe's and Target with innovative indoor location and customer engagement technologies.

✔ Responsible for customer on-boarding and account management for largest accounts✔ Built a multi-disciplinary team from scratch and grew it from 8 to 20 Technicians and Graphic Artists. Hired, trained and managed the workflow for the team.Promoted from Deployment Manager 7/10

A global consultancy delivering customized solutions that empower organizations to improve performance.✔ Part of 5-person team who opened Latin American market. ✔ Co-managed $650,000 World Bank Contract working with Guatemalan Ministry of Education on project that trained 12,000 teachers. Worked directly with senior leaders including Minister of Education.✔ Coordinated client implementations and managed client relationships in Mexico, Guatemala, El Salvador, Costa Rica & Honduras.✔ Oversaw and trained team of Latin American facilitators and consultants.✔ Managed Latin American product development and oversaw translation of curriculum.✔ Certified master facilitator who conducted training for teachers and corporate clients.Promoted from Associate 11/06