Strategic and creative consulting services across brand and title marketing for Disney and Amazon.

Led an accomplished team in orchestrating 360° campaign development for Netflix's market-leading portfolio of award-winning comedy specials. Oversaw strategic positioning, creative excellence, executive and talent relations, and launch strategy which drove record viewership.Launched the inaugural marketing campaign for Netflix is a Joke Fest which resulted in the largest sold-out comedy festival in history with focus on brand design, retail strategy, fan activations, talent experience, and social content.Led the marketing for Netflix’s first global livestream - a Chris Rock comedy special, setting records as the most-viewed comedy special ever, earning industry acclaim, and achieving unprecedented social engagement.Oversaw brand development for Netflix comedy - enhancing consumer and industry perception. Led a rebranding initiative encompassing market analysis, brand architecture development, and the establishment of a visual design system.Launched 50+ bespoke campaigns in five years for priority titles and talent including: Chris Rock, Jerry Seinfeld, Wanda Sykes, Kevin Hart, John Mulaney, Hannah Gadsby, Gabriel Iglesias, Ali Wong, Ellen DeGeneres, Cobra Kai, Big Mouth, Never Have I Ever, I Think You Should Leave with Tim Robinson.Consulted for Access – a degree program at Otis college which provides pathways to careers in entertainment marketing for underrepresented students of color.

Led 360° marketing campaigns for the comedy slate, launching titles across stand-up, scripted series, sketch, documentary and more. Responsible for strategic positioning, visual design, advertising creative, and social content. Main point of contact for filmmakers and talent, while leading cross-functional teams and external agencies throughout full campaign development and launch.

Managed development and execution of Hulu’s full-funnel brand marketing initiatives, across all channels and consumer touchpoints, in collaboration with cross-functional teams and external agencies- Developed 360 program strategy, briefed creative teams, and managed feedback and stakeholder signoff - Analyzed media and allocated creative towards building brand awareness & advocacy, and increasing intent to subscribe - Oversaw alignment for enterprise partnership & device marketing, ensuring appropriate Hulu brand representation- Refined content strategy using subscriber data and current TV trends, and implemented across all marketing tactics - Launched marketing around new products, uncovering opportunities and optimizing across any user pain points- Consulted on full CRM email program, including acquisition, engagement & retention, as well as BAU email initiatives- Managed refinement and approval of key project documents, including SOWs, budget and financial reconciliation- Oversaw development, messaging, and implementation of promotional programs including free trials and discountsActed as principal marketing stakeholder for all premium network add-on partners including HBO, Showtime, and Cinemax- Led ongoing programs to promote premium add-ons as both subscriber acquisition and retention methods - Spearheaded strategy and creative execution for HBO on Hulu launch – resulting in 50K+ signups in first three daysManaged milestone campaign for debut of Hulu’s new DMVPD service and radically different new user interface- Built out a robust strategic approach and campaign platform to support a complex product and marketing launch - Spearheaded internal communications campaign for subscriber education to mitigate confusion and reduce churn- Liaised with external partners and creative team on asset delivery, creative development, and multi-step approvals

Managed the strategic positioning, media planning, creative development and execution for all Original Series and brand marketing initiatives for the Cinemax network resulting in major consumer and industry shifts in brand perception and valueLaunched 2011 rebrand and first ever Cinemax Original Series, resulting in notable ratings records for the network- Managed development and production of all off-channel marketing and coordinated approvals, trafficking and QC- Oversaw development of all digital & mobile marketing (social, custom content, display, video, and editorial)- Supervised pitch process, pre-production, on-site execution and post for concept-driven photo & AV shoots- Managed RFP and execution of experiential activations (Comic Con, SXSW, fan screenings, sports partnerships) Assisted in development and execution of launch campaign for HBO Now – including device launches and high-impact TVOversaw creative development, studio coordination, shoot production, and editorial alignment for theatrical branded contentOversaw multi-million dollar media & production budget on both a day-to-day management and forecasting basis

Supported branded entertainment team in successful development and launch of The Invested Life, a first-of-its-kind original web reality series for TD Ameritrade.Coordinated microsite development with internal departments and partners including strategic planning, analytics, user experience, and content strategy.Assisted series production with casting, story development, on-set research, rough and fine cut review, and post-production delivery.Managed digital quality assurance, ensuring that all web and social media components were in alignment with client expectations and optimal user experience standards.Developed weekly digital analytics report for social media engagement, which helped inform program optimization.Organized PR initiatives for program including The Invested Life premiere event, official press release, and NYT exclusive by Stuart Elliot.

One of 20 graduates selected from a pool of over 1,500 for the year-long, intensive Associates’ Program – held positions in brand management, strategic planning, marketing strategy and branded entertainment.Gained experience across multiple disciplines on brands including IBM, Unilever, TD Ameritrade, Sara Lee, Castrol, British Petroleum, Kodak, Tobasco, Hellmann’s and internal positioning.Managed competitive analysis and digital creative quality assurance for TD Ameritrade.Assisted in qualitative and quantitative research in development of brand re-positioning for Sara Lee Bakery.Participated in executive-led project management training program.