Advanced Marketing Solutions

Leading the Meals & Baking Solutions brands to efficient and strategic commerce experiences to unlock Omnichannel growth.

Shopper Marketing & eCommerce, Target account

Shopper Marketing, Kroger Team

• Managed and developed shopper marketing plans and budgets for the Campbell Soup Company and Pepperidge Farm Kroger account• Subject matter expert in Kroger and Harris Teeter eCommerce/Omnichannel including but not limited to Instacart, Expresslane, Clicklist, and Kroger Precision Marketing tactics including, Boosted Search, Brand Pages (in progress), Banner Ads, Microsite, and Targeted Email Modules. • Co-developed launch plans and executed shopper marketing for new item and line extensions for products such as: Bolthouse Plant Protein Milk, Pace Texas Salsa, Pace Taco Complete, and Swanson Crafted Broth • Provided thought leadership, impacting/contributing to the client’s way of doing business on an ongoing basis• Developed and maintained a Kroger retailer media/tactic playbook• Partnered with the internal cross-functional teams (Client Leadership, Creative, and Sales leads) to develop actionable strategies, concepts, and tactics for incremental programs on Campbell’s C-Fresh business• Collaborated with Sales team and Shopper Marketing Director on strategic shopper marketing annual, incremental, and joint business planning • Executed shopper marketing programs flawlessly and recap results and key learnings • Managed the communication of project status and budget to Campbell and Pepperidge Farm teams

• Planned, managed, and tracked all 84.51 Best Customer Class (BCC) for Nestlé Waters North America, Pepperidge Farm and The Campbell Soup Company• Ensured client BCC budgets and plans were being managed flawlessly• Developed and executed best-in-class 84.51, Kroger in-store, and other programs on the path to purchase at Kroger for Nestle Waters • Partnered with creative team on specified 84.51 initiatives (MyMagazine, Solo Mailers, Theme Mailers, and Blogger Influencing) to ensure direction aligned to brand plans • Provided insightful and actionable campaign reporting and post analysis• Worked with Omnichannel team on off-platform media plans and programs to help determine best off-platform vehicle/vendor for program objectives • Developed and maintained strong retailer-specific media, marketing, and vendor relationship knowledge and work with Omnichannel team on any notable developments

Campbell Soup Company:• Oversaw and managed the new client start-up process including multi-department job shadows, vendor onboarding, scheduling frequent connects with key stakeholders to ensure a successful partnership• Developed standard operating procedures and program timelines while simultaneously making recommendations to streamline processes and drive efficiency• Managed and led 2 employees providing support and direction while also managing the Kao account and direct reports on that accountKao USA, Inc.:• Successfully executed point of purchase projects for retailers including, but not limited to Target, Walmart, CVS, Walgreens, Rite Aid, Kroger, and Ulta• Developed SOPs for point of purchase projects and was a subject matter expert including, but not limited to shrink/pocketbands, corrugate and semi-permanent displays, IRCs, special packs, bandoleers, and shelftalkers• Managed and provided strategic ideation on consumer promotions for project types including, but not limited to: print, sampling, events, direct mail, coupons, rebates, and sweepstakes• Recommended and led cost savings strategies to client leadership and provided cost savings recommendations to brand and trade marketing team leads on a project-by-project basis which led to over 6% cost savings • Developed and presented quarterly business reviews for key client partners which included status of annual KPIs, ongoing challenges and proposed solutions/strategies for continuous improvement.• Led process improvements, innovations, and sourcing initiatives for our client• Interviewed, hired, and developed new team members• Led regular 1:1 meetings with 5-7 direct reports, providing project and career guidance, and supporting their needs

Client: Kao, USAPoint of Purchase/Display February 2014 to August 2014Consumer Promotions May 2013 to February 2014Communicated and updated timeline expectations with client and supplier contacts.Confirmed project cost estimates with client and supplier contacts. Collaborated with client and suppliers to assure that program requirements meet all guidelines/requirements. Coordinated invoice receipt and approval with accounting department.Assisted in the development and maintenance of processes and standard operating procedures.Revised and maintained the In-Pack/On-Pack standard operating procedure.

Supported Behavioral Research in Pulmonary Medicine, Behavioral Medicine, Gastroenterology, and RheumatologyLed small scale and multi-site behavioral research projects including the Video Lab (which included monitoring clinic visits for process improvement identification and adherence barriers) and Adherence Mobile App (which included interrogating what the end user would like and benefit from, translating to the developers and design teams, and interviewing key stakeholders)Interviewed clients/parents of patients about adherence challenges and collaborated with medical team to make process improvementsCoordinated preparation and management of research budgets including research participant incentive and app design team scopePrepared project-related documentation such as protocol worksheets, standard operating procedures, and institutional review board documentsCollaborated with investigators on presentations and reports of clinical study procedures, results, and conclusionsIdentified research protocol problems, inform investigators of problems, and assist in problem resolution efforts.Prepared for quality assurance audits conducted by study sponsors and specially designated review groups.

Supported Behavioral Research in Pulmonary Medicine, Behavioral Medicine, Gastroenterology, and RheumatologyInterviewed clients/parents of patients about challenges and collaborated with medical team to make improvementsCoordinated preparation and management of research budgets Prepared project-related documentation such as protocol worksheets, standard operating procedures, and institutional review board documentsCollaborated with investigators on presentations and reports of clinical study procedures, results, and conclusions

Psychology Undergraduate