*Develop strong brands and implement innovative marketing plans for Shamrock Foods and Shamrock Foodservice Warehouse (retail division), tailored to key customer segments, to drive demand generation, elevate customer loyalty and profitably penetrate existing accounts.*Lead customer research and insight gathering to ensure business and marketing strategies are rooted in the voice of the customer. Experience with segmentation, customer journey maps, NPS, CES.*Innovate new media channels for customer and sales communication and supplier promotion.*Responsible for strategy, design and performance of all customer experience touchpoints including digital marketing, content development, social media management, CRM strategies, SEO/SEM, and digital merchandising.*Launched three culinary segment brands in collaboration with business leaders to bring focus to specialty, pizza/Italian, and Mexican capabilities. Includes supplier partnership marketing, customer content and sales education and training.*Relaunched Shamrock Rewards loyalty program to feature seasonal offers through sales team, direct-to-customer content, and digital merchandising.*Collaborated with business leaders and restaurant consultants to develop an exclusive consulting program designed to generate loyalty and strengthen Top 100 accounts *Collaborated with multi-disciplinary business leaders to create a same-day, next-day delivery service to meet the expanding needs of customers.*Provide strategic and internal/external communications leadership for all critical events, including but not limited to acquisitions, food safety, cyber security.*Enhanced signature food show event experience (EXPO) to drive increase in attendees and greater likelihood to purchase.

Client Roster: Talking Stick ResortCasino ArizonaChoctaw CasinosQuechan Casino ResortParadise Casino*Generated $12MM in agency billings.*Developed omni-channel marketing plans to achieve business goals for all facets of business including entertainment, casino, promotions, nightlife, dining, group sales and lodging.*Drove strategic vision, strategy and execution for a multidisciplinary team that included digital developers, SEO/SEM, media, content, social, email/CRM, public relations, and creative, brand planning and analytics.*Drove continuous optimization of websites, email/CRM and SEM campaigns based on real-time analytics through Google Analytics, Google Ads, Marketing Cloud and heat mapping.*Provided weekly analytics, insights and recommendations to clients based on campaign performance alignment to business KPIs.

The second-largest independent marketing and communications agency in the U.S. with offices in New York, Chicago, Milwaukee and Phoenix.Client roster:MGM GrandMonterey County CVBZicamPetSmartSalt River Project (SRP)Bashas' Family of Stores (Bashas', AJ's Fine Foods, Sportsman's formats)The Little Gym*Generated $27MM in agency billings.*Led consumer research efforts from strategy and instrument development to execution and analysis. Experience with segmentation, customer journey mapping, NPS, AAU, and creative testing.*Led multi-segment brand positioning strategies through to creative direction to increase demand, engender loyalty and increase frequency of purchase among priority segments..*Led in developing innovative marketing plans to achieve business goals for all facets of business including consumer and trade, and ensuring budget is met.*Collaborated with social media, public relations, and omni-channel media planning and buying teams (local and national digital, broadcast, print, and outdoor). Aligned weekly performance reporting to business metrics for presentation to clients.*Developed constituent/partner advertising opportunities to generate revenue for clients.

Full Service Advertising and PR Agency. Clients included:Xanterra Parks & Resorts (formerly Amfac Parks & Resorts)RockResorts / Vail ResortsArizona Biltmore Resort & Spa