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Senior Executive with 25 years‘ experience in Customer Experience, Business Strategy, Cross-Cultural Team Leadership, Change Management & Organizational Renewal, Brand Building.11 years at P&G with experience in all 3 Global Business Units, from Front-End Innovation to Retail. Joined Apple 2011 to establish the face of the brand in China. Promoted to Head of Retail Marketing, Asia.In 2014, joined IHG as CCO. $2.7B revenues, 200-person corporate team + 5,200 on-property staff.Joined Starbucks 2017 as cmo of China, then as svp marketing based in Seattle. As CEO McCann Worldgroup, China, integrated McCann + MRM + Craft under one P&L. Expertise in Beauty, Auto, Social Commerce, Digital Marketing.Now CEO VML West including Swift, a gem of a social boutique. Expertise in CRM, CX, Tech, Brand Experience, Social, and B2B.Business Pioneer: Recognized for change leadership and entrepreneurial mindset. I thrive in ambiguity, establish a culture and set a vision... Delivering delightful, brand-building customer experiences.Operational Leader: Proven global organization builder & leader with end-to-end business experience. I take a balanced approach to, and build capability to deliver short and long-term growth... Recruiting, training and retaining rock star teams.Distinguished Marketer: Exceptional track record of accelerating global brands. I blend analytical dexterity with insight-based innovation to tell fresh stories and inspire breakthrough.Bicultural and Bilingual: Meaningful understanding & success bridging Chinese and U.S. cultures, HQ & Regional expectations, establishing/building brands in the world's two biggest markets... I embrace cross-cultural perspectives and diversity as an advantage.My website (also hosts my TEDx talk): www.social-legacy.comSpecialties: Business LeadershipChange ManagementCross-functional LeadershipOrganization Building & DesignBrand Management & Customer ExperienceDigital Innovation and MarketingDE&I, AAPI, Female & Purpose-Driven LeadershipRetail & Hospitality, LifestyleClient, Agency, Partnerships
Chagee
View- Website:
- chagee.com.sg
- Employees:
- 643
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Chief Commercial Officer (Cco)ChageeLos Angeles, Ca, Us
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Chief Executive Officer, WestVml Apr 2023 - PresentNew York, New York, UsIntegrated all West offices under one P&L, stabilized and grew the team and business. Then doubled the team and business via the VML integration. -
Adjunct ProfessorNyu Sps Integrated Marketing & Communications Sep 2022 - Aug 2023New York, Ny, UsDesigned and taught a 15-week course, "Finance for Marketing Decisions", examining the financial impact of integrated marketing programs on a company’s bottom line. Students learn terminology, KPIs, and key formulas for planning, managing, and analyzing marketing programs, as well as how to read/construct financial statements, P&L projections, and breakeven analyses. -
Ceo, ChinaMccann Worldgroup Jul 2020 - Mar 2023New York, Ny, UsLead McCann Worldgroup in China, 400+ passionately creative people in three offices across McCann, MRM and CRAFT agencies. Partnered with some of the best brands in the world to create innovative stories and customer experiences. Rebuilt MRM reputation in market to place in Top 2 for Agency of the Year. McCann Worldgroup placed Top 2 for Holding Group of the Year.Transformed leadership team, instilled operational discipline from HR practice to financial rigor. Defined a clear and inspiring vision and shared, stretching KPI's. Together, evolved our proposition and overdelivered on revenue and margin commitments. Won a Gold, 2 Silvers, and a Bronze at 2023 Effie China - the most recognition the agency has received in five years. -
Member Board Of DirectorsSos Children'S Villages Usa Sep 2019 - Sep 2022Washington, District Of Columbia, UsSOS Children's Villages is the largest NGO dedicated to the care of orphaned and abandoned children, with over 70 years of expertise. We build families for children in need, help them shape their futures and share in the development of their communities. I love contributing to this meaningful mission, and in fact, have committed to contribute 100% retail sales of my book to SOS. -
Book Author - Amazon Bestseller, “The Spare Room”Post Hill Press Jun 2019 - Jun 2020Brentwood, Tennessee, UsNow more than ever, social purpose has become an urgent leadership imperative. To be successful, each of us, regardless of industry or functional expertise, must lead with authenticity and purpose. After all, it’s tough to lead a socially responsible business if we aren’t socially purposeful leaders.Our family's spare bedroom has become a way to serve the community in which we reside, where over the last two decades, we have cared for sixteen hurt or vulnerable children and young people. In fact, we've come to see it as our Social Legacy."The Spare Room" weaves poignant storytelling with thoughtfully designed exercises, to provide inspiring yet practical guidance on how to live a richly purposeful life by defining your own Social Legacy. To learn more or buy your own copy, please visit www.social-legacy.com. -
CmoStarbucks China Jun 2017 - May 2019上海市, 上海市, CnAs China cmo, responsible for marketing, sales, loyalty, customer engagement, and the digital ecosystem (ecommerce, loyalty, payments, partnerships) across ~4,000 stores, $3B sales, 140-person team. Tripled digital tender across stores, helped open the first Starbucks Roastery outside of Seattle, and launched the brand’s delivery program. In Seattle, six month temporary assignment to drive marketing transformation and build refreshed end-to-end capability for customer engagement across Marketing, Media, Social, Loyalty, Sales, Revenue Management, Partnerships and Marketing Operations. As part of change management, integrated marketing for licensed and company-operated stores for a consistent brand experience. -
Chief Commercial OfficerIntercontinental Hotels Group (Ihg®) Jan 2014 - Jun 2017Windsor, Berkshire, GbJoined IHG Greater China to lead Organizational Renewal, create a High Performing Organization, and shape the Sales & Marketing Strategy. $2.8B revenues, 270+ hotels, 200 corporate reports and 5,200 on-property extended team. Optimized portfolio strategy, turned around market share, transformed Regional Sales Office, step-changed direct channel contribution, consolidated loyalty programs, drove brand health to new record highs, and introduced new HUALUXE brand hotels to market. Meanwhile: invested in people & culture development to increase Employee Satisfaction nearly 40%, materially improved Guest Satisfaction, and hit a new record high in Owner Satisfaction. -
Head Of Retail Marketing, AsiaApple Apr 2011 - Dec 2013Cupertino, California, UsAs the first executive in country for Apple Retail, built a high performance marketing organization that would establish the face of the Apple brand in Greater China.- Defined the Apple customer experience in Asia: designed ‘store personalities’ , wrote the playbook for new store opening and product launch, created local marketing campaigns, introduced podcasts, built a B2B marketing plan. - Starting with 3 employees, built out a corporate/field team of 30+ as we expanded a 4-store portfolio to 21 stores across Asia-Pacific, including the first Apple stores in Hong Kong and Tier 2 China cities. - Steered East-West communications, bringing HO priorities and vision to Asia, while securing resources and support to meet local challenges and needs. - Started 4/11 with GC responsibility, expanded to All Asia scope by 1/13. -
P&G Abm - Bm - Amd RolesProcter & Gamble Jun 1999 - Mar 2011Cincinnati, Ohio, Us11 years at P&G, with experience in all 3 Global Business Units: Household Care, Beauty & Grooming and Health & Well Being. Owned P&L, driving exceptional brand/sales growth in China and the U.S. Rich End-to-end business experience, from Front End Innovation upstream design, to leading our Walmart Health & Beauty Retailer team in Arkansas.In addition to the business, elected to lead the NA Marketing Diversity leadership team, and the APA Affinity Group (150 members).- AMD Walmart Health & Beauty organization ($4B sales), 115-person team serving as everyday facing to Walmart Marketing & Sales. Developed first scale programs, led team that developed breakthrough collaborations like America's Next Top Model, Venus launch joint TV advertising, Gillette Game Time, Prilosec NFL and NASCAR programs.- Marketing Manager Hair Care & Color Walmart: responsible for 11-brand portfolio. Customized launches, efficient assortment. Set a new team record, exceeding shipment goals and delivering share growth +5%>rest of channels.- BM Pantene Pro-V based in Guangzhou, China. Responsible for $200M brand P&L across Greater China. Grew sales and volume +50% across the markets and tripled the struggling Taiwan business. - ABM Pantene Pro-V based in Cincinnati, OH. Led qualification of new ad campaign (21 pieces of advertising). Developed the new Pantene Hair Treatment line.- ABM Bounce Fabric Softener based in Cincinnati, OH. Responsible for base Bounce delivery and new business "bringing Bounce out of the dryer". Expanded portfolio into air freshening sprays.- Intern on Bounce Fabric Softener, one of only 2 interns to ever receive a part-time offer, continued working for P&G through my second year of MBA program. -
Global Associate Marketing Director, Personal Health CareProcter & Gamble 2009 - 2011Cincinnati, Ohio, UsDeveloped new global capability for $910M business. Entrepreneurial role with high levels of complexity. - Defined Where to Play model, balancing "attack" and "defend" strategies (big emerging market opportunities vs. large, steady developed region strategy). - Created global strategic framework that informed technology pipeline. Established five global technology platforms, and qualified nine new projects to deliver on growth goals.- Integrated a broad organization across the world, pulling together regions which previously worked independently. Global collaboration scores increased double digits within 12 months.- Designed and qualified new brand design theme, global campaign, shopper-based design.
Emily Chang Skills
Emily Chang Education Details
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InseadExecutive Education -
Harvard UniversityLeading Change And Organizational Renewal
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University Of Rochester - Simon Business SchoolFinance
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University Of Rochester School Of Medicine And DentistryBiology
Frequently Asked Questions about Emily Chang
What company does Emily Chang work for?
Emily Chang works for Chagee
What is Emily Chang's role at the current company?
Emily Chang's current role is Chief Commercial Officer (CCO).
What is Emily Chang's email address?
Emily Chang's email address is ec****@****usa.org
What is Emily Chang's direct phone number?
Emily Chang's direct phone number is (650) 917*****
What schools did Emily Chang attend?
Emily Chang attended Insead, Harvard University, University Of Rochester - Simon Business School, University Of Rochester School Of Medicine And Dentistry.
What are some of Emily Chang's interests?
Emily Chang has interest in Children, 13k Fans.
What skills is Emily Chang known for?
Emily Chang has skills like Strategy, Brand Management, Business Strategy, Marketing, Management, Marketing Strategy, Entrepreneurship, Cross Functional Team Leadership, Customer Insight, Retail, Marketing Research, Sales.
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