Emily Chang Email & Phone Number

Los Angeles, Ca, Us

New York, New York, Us

Integrated all West offices under one P&L, stabilized and grew the team and business. Then doubled the team and business via the VML integration.

New York, Ny, Us

Designed and taught a 15-week course, "Finance for Marketing Decisions", examining the financial impact of integrated marketing programs on a company’s bottom line. Students learn terminology, KPIs, and key formulas for planning, managing, and analyzing marketing programs, as well as how to read/construct financial statements, P&L projections, and breakeven analyses.

New York, Ny, Us

Lead McCann Worldgroup in China, 400+ passionately creative people in three offices across McCann, MRM and CRAFT agencies. Partnered with some of the best brands in the world to create innovative stories and customer experiences. Rebuilt MRM reputation in market to place in Top 2 for Agency of the Year. McCann Worldgroup placed Top 2 for Holding Group of the Year.Transformed leadership team, instilled operational discipline from HR practice to financial rigor. Defined a clear and inspiring vision and shared, stretching KPI's. Together, evolved our proposition and overdelivered on revenue and margin commitments. Won a Gold, 2 Silvers, and a Bronze at 2023 Effie China - the most recognition the agency has received in five years.

Washington, District Of Columbia, Us

SOS Children's Villages is the largest NGO dedicated to the care of orphaned and abandoned children, with over 70 years of expertise. We build families for children in need, help them shape their futures and share in the development of their communities. I love contributing to this meaningful mission, and in fact, have committed to contribute 100% retail sales of my book to SOS.

Brentwood, Tennessee, Us

Now more than ever, social purpose has become an urgent leadership imperative. To be successful, each of us, regardless of industry or functional expertise, must lead with authenticity and purpose. After all, it’s tough to lead a socially responsible business if we aren’t socially purposeful leaders.Our family's spare bedroom has become a way to serve the community in which we reside, where over the last two decades, we have cared for sixteen hurt or vulnerable children and young people. In fact, we've come to see it as our Social Legacy."The Spare Room" weaves poignant storytelling with thoughtfully designed exercises, to provide inspiring yet practical guidance on how to live a richly purposeful life by defining your own Social Legacy. To learn more or buy your own copy, please visit www.social-legacy.com.

上海市, 上海市, Cn

As China cmo, responsible for marketing, sales, loyalty, customer engagement, and the digital ecosystem (ecommerce, loyalty, payments, partnerships) across ~4,000 stores, $3B sales, 140-person team. Tripled digital tender across stores, helped open the first Starbucks Roastery outside of Seattle, and launched the brand’s delivery program. In Seattle, six month temporary assignment to drive marketing transformation and build refreshed end-to-end capability for customer engagement across Marketing, Media, Social, Loyalty, Sales, Revenue Management, Partnerships and Marketing Operations. As part of change management, integrated marketing for licensed and company-operated stores for a consistent brand experience.

Windsor, Berkshire, Gb

Joined IHG Greater China to lead Organizational Renewal, create a High Performing Organization, and shape the Sales & Marketing Strategy. $2.8B revenues, 270+ hotels, 200 corporate reports and 5,200 on-property extended team. Optimized portfolio strategy, turned around market share, transformed Regional Sales Office, step-changed direct channel contribution, consolidated loyalty programs, drove brand health to new record highs, and introduced new HUALUXE brand hotels to market. Meanwhile: invested in people & culture development to increase Employee Satisfaction nearly 40%, materially improved Guest Satisfaction, and hit a new record high in Owner Satisfaction.

Cupertino, California, Us

As the first executive in country for Apple Retail, built a high performance marketing organization that would establish the face of the Apple brand in Greater China.- Defined the Apple customer experience in Asia: designed ‘store personalities’ , wrote the playbook for new store opening and product launch, created local marketing campaigns, introduced podcasts, built a B2B marketing plan. - Starting with 3 employees, built out a corporate/field team of 30+ as we expanded a 4-store portfolio to 21 stores across Asia-Pacific, including the first Apple stores in Hong Kong and Tier 2 China cities. - Steered East-West communications, bringing HO priorities and vision to Asia, while securing resources and support to meet local challenges and needs. - Started 4/11 with GC responsibility, expanded to All Asia scope by 1/13.

Cincinnati, Ohio, Us

11 years at P&G, with experience in all 3 Global Business Units: Household Care, Beauty & Grooming and Health & Well Being. Owned P&L, driving exceptional brand/sales growth in China and the U.S. Rich End-to-end business experience, from Front End Innovation upstream design, to leading our Walmart Health & Beauty Retailer team in Arkansas.In addition to the business, elected to lead the NA Marketing Diversity leadership team, and the APA Affinity Group (150 members).- AMD Walmart Health & Beauty organization ($4B sales), 115-person team serving as everyday facing to Walmart Marketing & Sales. Developed first scale programs, led team that developed breakthrough collaborations like America's Next Top Model, Venus launch joint TV advertising, Gillette Game Time, Prilosec NFL and NASCAR programs.- Marketing Manager Hair Care & Color Walmart: responsible for 11-brand portfolio. Customized launches, efficient assortment. Set a new team record, exceeding shipment goals and delivering share growth +5%>rest of channels.- BM Pantene Pro-V based in Guangzhou, China. Responsible for $200M brand P&L across Greater China. Grew sales and volume +50% across the markets and tripled the struggling Taiwan business. - ABM Pantene Pro-V based in Cincinnati, OH. Led qualification of new ad campaign (21 pieces of advertising). Developed the new Pantene Hair Treatment line.- ABM Bounce Fabric Softener based in Cincinnati, OH. Responsible for base Bounce delivery and new business "bringing Bounce out of the dryer". Expanded portfolio into air freshening sprays.- Intern on Bounce Fabric Softener, one of only 2 interns to ever receive a part-time offer, continued working for P&G through my second year of MBA program.

Cincinnati, Ohio, Us

Developed new global capability for $910M business. Entrepreneurial role with high levels of complexity. - Defined Where to Play model, balancing "attack" and "defend" strategies (big emerging market opportunities vs. large, steady developed region strategy). - Created global strategic framework that informed technology pipeline. Established five global technology platforms, and qualified nine new projects to deliver on growth goals.- Integrated a broad organization across the world, pulling together regions which previously worked independently. Global collaboration scores increased double digits within 12 months.- Designed and qualified new brand design theme, global campaign, shopper-based design.

Leadership Excellence Through Awareness & Practice, Executive Education

Executive Education, Leading Change And Organizational Renewal

Mba, Competitive Strategy, Finance

Bachelor'S Degree, Biology