• Formulated marketing and digital strategies to boost brand visibility and governance.• Steered agency partnership to drive Google Ads, SEO, and PPC, achieving a 1602% digital ROI.• Increased SEO traffic by +9% and conversions by +83%, PPC traffic by 12% with a 50% conversion.• Built a scalable content strategy with 450+ insights, solidifying brand authority and content library.• Managed email marketing campaigns, enhancing open rates and engagement for 63,500+ contacts.• Sustained client satisfaction to 4+ and positive NPS with the global-local team collaborations.• Oversaw strategic LinkedIn content creation, 5,3% high engagement rates and +9% follower growth.• Spearheaded podcast growth strategy, increasing listenership by 16% in 6 months.

• Owned the Brand Management for Ramazzotti and Italicus in Germany.• Led and developed annual brand strategy & roadmap, managed brand P&L, A&P budget .• Led the analysis and reporting of consumer, market and competitor trends.• Delivered the portfolio strategy, brand architecture positioning & refreshed brand compass.• Developed content and activities, incl. media campaigns, experience and cooperation. • Fueled the innovation pipeline from concept to execution.• Led and managed agencies, external partners, and cross-functional teams for projects.• Member of the Creative Hub (creative taskforce within the Marketing Team).Main achievements: ➠ Established the new "Ramazzotti Welcome to the Family" communication campaign (ATL & BTL).➠ Produced the top-performing TV commercial in the category (Kantar) with a digital platform.➠ Achieved record-breaking sales of 1 million liters of Crema within 9 months.➠ Secured the Top Innovation award in 2020 and 2021 (Nielsen) ➠ Won the BESTSELLER - RUNDSCHAU für den Lebensmittelhandel.➠ Launched Fresco, gaining a 2% market share and a Top 5 Aperitif position within 2 months.

Main Achievements:➠ Martell NCF bagged 5 awards within its one year launch: The MARKies Awards 2017, The Marketing Event Awards 2017, & Excellence in Event Marketinghttp://www.marketing-interactive.com/case-study-how-martell-brought-sexy-back-through-its-marketing-mix/

• Collaborated with KAMs to successfully prepare and launch trade initiatives for Safi and Dashing.• Created planogram guidelines via AC Nielsen Advisor. Main achievement:➠ Optimized product placement turnover and enhance in-store visibility, targeting 30%.

• Acquired strong customer relationship management to enhance engagement.• Monitored software purchasing orders and invoicing to ensure accurate and timely transactions.