Emily Chee Email & Phone Number

Düsseldorf, North Rhine-Westphalia, Germany

• Formulated marketing and digital strategies to boost brand visibility and governance.
• Steered agency partnership to drive Google Ads, SEO, and PPC, achieving a 1602% digital ROI.
• Increased SEO traffic by +9% and conversions by +83%, PPC traffic by 12% with a 50% conversion.
• Built a scalable content strategy with 450+ insights, solidifying brand authority and content library.
• Managed email marketing campaigns, enhancing open rates and engagement for 63,500+ contacts.
• Sustained client satisfaction to 4+ and positive NPS with the global-local team collaborations.

Germany

• Owned the Brand Management for Ramazzotti and Italicus in Germany.
• Led and developed annual brand strategy & roadmap, managed brand P&L, A&P budget.
• Led the analysis and reporting of consumer, market and competitor trends.
• Delivered the portfolio strategy, brand architecture positioning & refreshed brand compass.
• Developed content and activities, incl. media campaigns, experience and cooperation.
• Fueled the innovation pipeline from concept to execution.

Germany

Malaysia

Main Achievements:➠ Martell NCF bagged 5 awards within its one year launch: The MARKies Awards 2017, The Marketing Event Awards 2017, & Excellence in Event Marketinghttp://www.marketing-interactive.com/case-study-how-martell-brought-sexy-back-through-its-marketing-mix/

Selangor

• Collaborated with KAMs to successfully prepare and launch trade initiatives for Safi and Dashing.
• Created planogram guidelines via AC Nielsen Advisor. Main achievement:➠ Optimized product placement turnover and enhance in-store visibility, targeting 30%.

Greater Pittsburgh Area

• Acquired strong customer relationship management to enhance engagement.
• Monitored software purchasing orders and invoicing to ensure accurate and timely transactions.