Crafting brand, marketing, web, social and paid campaigns for global brands.

Emily Chow Marketing is a boutique marketing agency that operates as a strategic partner and extension of your team. We help companies move beyond the old school mindset of “customer acquisition” into the realm of inbound marketing and growth sustaining strategies. We assist companies and their teams in not only marketing and sales tactics but also customer support, retention, evangelization strategies. So, what does that mean? It means we specialize in HubSpot Marketing Automation services, HubSpot website design and development, search engine optimization (SEO), content marketing, social media and blog content creation, educational workshops, and on-site team training. We love helping our clients accelerate their growth by building customer-focused, measurable and proven marketing and sales solutions that attract customers, keep them satisfied, and loyal to the bitter end. About Emily: My extensive background in marketing strategy and digital outreach adds to my ability to develop valuable content and memorable experiences at every point of interaction. Companies trust me to help them align their actions back to their organization’s strategic vision in a concerted effort to attract and nurture long term customers who become loyal brand ambassadors.Specialties: HubSpot marketing automation, HubSpot website design and development, marketing education and training, multimedia search engine optimization, and social media and blog content creation. Emily is also a CampTech SEO Instructor and Women's Enterprise Center Mentor. Companies I've Worked With:- LivingSocial (www.LivingSocial.com)- Amazon Local (www.Local.Amazon.com)- Stenberg College- Vespa (www.vespa-canada.ca/)- 7-Eleven (www.facebook.com/7ElevenCanada)- Mary Kay International (www.MaryKay.ca)- Women’s Enterprise Center (http://www.womensenterprise.ca/)- Embers Ventures (http://www.embersvancouver.com/small-business-funding/)- Tiger Balm Canada

As the Business Department Head, I am responsible for leading my program and meaningfully contributing to Stenberg College’s goal of excellence in education. I provide oversight to ensure a positive student experience and quality education delivery, while also cultivating and preserving positive relations with industry partners and employers in a leadership capacity. I manage and oversee the Business Diploma Program (Marketing Specialization) and ensure program consistency, leadership and quality assurance in the following areas, while remaining fiscally responsible for the following:- Curriculum (for online and in-class delivery)- Faculty Engagement and Education Delivery Success - Student Experience and Success - Program Administration - Industry Partnerships, Reputation and Stakeholder Consultation - Regulatory Compliance

Responsible for designing courses for in-person and online delivery while supporting instructors in both curriculum onboarding and teaching best practices. - Collaborate with subject-matter experts (SMEs) to ensure content, resources, activities, rubrics and assignments are clear, concise, and deliver on the course’s core learning outcomes.- Assess the impact of the new curriculum on student learning outcomes.- Ensure course materials are in a consistent and standard format for instruction.- Select and implement the best method for curriculum development (build, buy, customize).- Coordinate and lead major curriculum redevelopment, revamp and update efforts as identified by faculty, students, and SME’s.- Communicate rationale behind choices in curriculum, books, and software.Courses redeveloped include: Introduction to Marketing, PR and Advertising, Digital Marketing, Canadian Business, Introduction to Economics, Business Math (consultant), and Sales, Service, and Relationship Management.

Business Diploma Marketing Specialization program instructor. I help develop curriculum and deliver engaging lectures using a flipped classroom model. I use real-world business examples that promote active learning in an innovative and exciting classroom environment.

SEO, Facebook Ads, Google Analytics, and Google Ads Instructor at Camp Tech. We provide action-packed and extremely practical workshops for those who want to learn SEO, social media, and digital marketing skills. We create a welcoming environment for those who are hesitant around technology and we emphasize skills that can be put into practice right away. At every class, I'll be sharing with you my own unique process for:1. Generating search engine optimized multimedia content2. Creating tried-and-true SEO strategies and 3. Implementing lead generation and conversion tips that your competition likely has no clue about. 4. Facebook Ads hacks, tips, and tricks to help you capture the attention of your ideal target customer and convert them into loyal, paying customers.5. Navigating your way through Google Analytics so that you can quickly see exactly WHERE your marketing campaigns are seeing success and where you need to step up your game.You'll be able to tell right away that I love digital marketing, paid ad campaigns, and SEO to the moon and back -- but, that I also keep my workshops straightforward, practical, and fun. In my classes, you should always be prepared to laugh while you learn.As an instructor, I am committed to delivering the following to all my students and corporate clients: > Develop curriculum with an emphasis on practical business, sales, and marketing skills that can be put into practice right away.> Provide practical, hands-on training in the areas of Search Engine Optimization, social media marketing, conversion best practices, Facebook Ads, and Google Analytics.> Use real-world business examples and case studies to demonstrate specific marketing and sales strategies, implementation best practices, and outcome analysis through data. > Create a fun, welcoming learning environment for those who are hesitant around technology while fostering trust and building relationships with students.

Inspiring, empowering, and educating students on the finer points of digital marketing. Making SEO, PPC, Content Marketing, Analytics, Marketing Automation, and Digital Strategy fun and intuitive. The best thing about RED? Everyone is accepted and celebrated for exactly who they are. Learning and education re-imagined.

Langara School of Management Instructor. I delivered engaging classroom experiences using a flipped teaching model that focused on contextual learning through case studies and real-life business examples.Topics and case studies included those centred around consumer behaviour, demand generation, digital marketing strategy, search engine optimization, social media marketing, paid social, SEM, conversion best practices, Facebook Ads, and Google Analytics.

As an instructor and business mentor for the BUILD Program at Groundswell Social Ventures, I work closely with students as they create their very own sustainable social business, non-profit, or social enterprise. In this practical, hands-on, 5 month program, I support students through tightly-designed curriculum, accountability systems, business tools and resources, and mentorship. I do all this through leadership, encouragement, empathy, strong communication, active listening, and never-ending enthusiasm. The best part: I get to share all the practical knowledge I've accumulated through work experience and owning my own business for more than 13 years. I get to support aspiring entrepreneurs create the business they've always wanted while also being genuine and authentically myself.Highlights of what I do at Groundswell:> Create curriculum and weekly lesson plans based off the Lean Canvas model for business startup and launch. > Collaboratively develop relevant programs, curriculum and innovative educational methods to accommodate multiple learning styles and personalities.> Deliver interactive and engaging lectures using experiential models that draw from personal and professional experience in the areas of marketing, social media, search engine optimization, legal containers, budgeting, finance, sales and funnel strategies, and persona development.> Support contextual learning through real-world business examples and case studies.> Build trusting relationships with students while supporting their learning and business-building process.> Provide mentoring, personal development coaching, and accountability systems to support students as they startup and launch a business or career path they love and can truly connect with.

EMBERS Ventures Vancouver's small business assistance, coaching, consulting, and education programs have supported over 600 individuals and microenterprises in designing, building and operating their own small businesses.

Led a team tasked with demand generation, marketing funnel optimization and converting qualified leads into successful customers. I developed marketing strategies and implement them using inbound and outbound tactics that include search engine optimization, social media, community engagement, landing page conversion testing, call-to-action testing, online advertising, marketing automation, email marketing and public relations.Responsibilities:- Led a team of marketers, designers and developers to drive key business metrics including leads, MQLs, SQLs and Opportunities. - Grew the team through hiring and training. - Set team strategy through ongoing analysis of historical and real-time marketing and sales data. - Built and managed a rich content/editorial calendar that attracts a qualified audience to owned properties including blog posts, guides, webinars, infographics, and more.- Grew new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.- Proficient in HubSpot’s marketing automation and blogging software features in order to generate traffic, convert visitors into leads, and then nurture them into converted customers.- Optimized all marketing automation and lead nurturing processes through email, content, and social channels.- Analyzed customer behaviours, crafted buyer personas, and mapped out buyer's journey to guide conversion strategy. - Excellent writer and communicator with the ability to align that communication with the larger company tone.Envisio is a strategic plan implementation, performance management, and reporting software solution that provides the municipal and education sector with real-time data and visibility into the progress of their plans. Envisio allows managers to generate detailed reports to councils and boards -- instantly. Manage all your resources, track performance, and make informed decisions on-the-spot from a single dashboard.

-Web content management via Drupal-Social media strategy and training-Copywriting

• Assisted in development of social media plan• Professional development: Webinar’s and email marketing• Created a Wikipedia listing for SEO ranking• Public relations and media research

• Worked closely with the VP Operations for key strategic projects including patents, funding, and negotiations• Conducted competitive and market research on relevant vertical markets• Helped manage beta testing and usability programs• Wrote monthly internal company newsletters