Emily Loebig Email and Phone Number

We bridge on-premise physical & digital channels to reimagine how you connect with your customers to create personalized experiences and insights-driven results.

As Director of Global Marketing, I'm responsible for the creation and execution of the marketing, brand and communication strategies for Coates Group. I manage a team of talented marketers and creatives based in Sydney (global HQ) and Chicago (North American HQ).

Responsible for leading and overseeing North American marketing strategy and execution for global company, Coates Group. Coates is a digital merchandising solutions provider delivering innovative digital hardware and game-changing Content Management Software. We help you execute an engaging, personalized experience for every customer.

•Promoted to Marketing Manager after nine months due to commitment, proven performance and desire for increasedresponsibility•Contributed to a record-setting 2016 with highest ever revenue and a 10% YOY revenue increase from 2015•2015 Award of Excellence recipient for demonstrated sales & administration support success•Manage $1.2 million+ marketing budget, vetting and selecting advertising and partnership opportunities aswell as lead all marketing, social media, partnership, promotions, advertising and content planning•Strategize and execute PR efforts that result in significant earned media exposure; efforts include influencer programs, unique pitch ideas, charitable partnerships, live TV segments, photo shoot and filming opportunities,and unique specialty cruise creation

•Maintain all aspects of marketing for the Chicago operation of Entertainment Cruises, including advertising, socialmedia, public relations, partnerships, promotions & more•Support group sales team by spearheading marketing initiatives to reach various market segments including: social,education, university, associations, corporate and weddings as well as individual market of 1-19 guests•Brainstorm, build and execute new specialty cruise ideas, often involving an outside partner, to reach new and larger audiences

• Promoted to lead all social media efforts on behalf of Monika Dixon PR (MDPR): created and pitched comprehensive social media strategies for potential clients and adapted campaigns to changing client demands• Daily management of social media presence for 9 clients (+ MDPR) across Facebook, Twitter, Instagram, LinkedIn, Pinterest and Blogger; Strategized, developed, designed, wrote and executed branded content that resonated with targeted clientele• Implemented customized campaigns and contests to encourage interaction, increase awareness and expand scope of brand’s online reach; Utilized analytics to measure growth, impressions and effectiveness of social content and campaigns• Engaged in constant communication with social communities regarding relevant, brand-related conversations as well as strategically interacted with potential customers and key industry influencers• Identified cross-promotional adjacencies amongst clients to result in mutually beneficial exposure

• As first full-time employee of MDPR, helped establish operational improvements for more organized data management and process workflow • Provided client support from project inception to completion – media relations (correspondence, press release writing, pitching); social media management (content creation, graphic design, strategy); event execution; client communication; administrative support• Successfully secured placements in Michigan Avenue, NS Magazine, CS Modern Luxury, Daily Candy, Sun-Times Splash, Chicago Magazine, Refinery29 and blogs including ChiCityFashion and The CHICago Life Blog • Contributed to event coordination from concept to execution, including: pre and post event media outreach; invitation design; décor and logistical planning; live social media coverage

• Chosen from 250 merchandisers to trial new brand ambassador position (April - July 2012), which included building brand awareness, expanding merchandiser team (recruited three new merchandisers) and increasing sales through the organization of intimate events and trunk shows, publicizing and participation in local events, frequent blogging, administering social media campaigns and promotions and hosting charity trunk show (raised over $3000)

• Manage personal C+I jewelry business through trunk shows and independent online boutique sales• Responsibilities include sales goal-setting, financial budgeting, time management, customer service, managing promotional efforts and on-going communication with customers and sales development manager

• Daily tasks include developing clients' social media content, sourcing relevant press coverage, managing/curatingmedia lists and designing promotional material as well as various other tasks to meet clients' needs• Work in a collaborative team of interns and full-time employees to brainstorm, plan and execute client projects / events

• Manage all social media accounts for promotional use

• Key member of small team that conceived and executed first ever College Fashion Week• Collaborated with 20+ exec positions to organize weeklong event including fashion/trunk shows and guest speakers• Selected to speak at networking event due to previous experience

• Editor-in-chief of the University of Illinois branch of HerCampus.com (hercampus.com/illinois), which included management of 50+ interns on a multi-discipline team• Responsibilities included content strategy and management, using social media to promote material and interact with readers, hiring new interns and maintaining business relationships• Negotiated with vendors/businesses to create mutually beneficial partnerships for participation in two on-campus charity events that each raised over $1500; Events included business booths, raffles, performances, fashion showsand swag bags for 200+ guests• First article written as a news-editorial intern was the most-viewed on the national website for its first 24 hours

• Pitched, researched and wrote at least two news features and one "Campus Celebrity" profile each month• First article received 1,672 views in the first 24 hours and held the most-viewed ranking on the national Her Campus website for 24 hours

• Selected from a pool of 15 interns to work as assistant to the Fashion Assistan (FA); • Responsibilities included managing tasks of other interns, communicating with PR firms and designers and performing duties of FA when absent• Chosen to assist a well-known stylist at a published editorial photo shoot• Beginning tasks included delivering / returning designer samples, merchandising editor racks, checking in / out all samples, placing shipment orders and packing and organizing photo shoot trunks• Initiated a new database system to more effectively track all daily sample pick-ups and returns

• Work around the needs of section editor (conduct interviews, edit, create and assign story ideas, write articles) and post all online content 4-5 times per week

• Suggested and successfully implemented a biweekly fashion column that covers trends, news, boutiques, advice, etc.• Write additional articles assigned by section editor; collaborate with editor to brainstorm and produce articles • Interview various sources to gather pertinent information; photograph accompanying material

• Negotiated with vendors/businesses through sales calls and emails to secure participation in beauty event and donations for 200 goodie bags• Wrote restaurant, boutique, service, event and giveaway narratives using basic HTML code to be published on website• Worked with Catapult and Salesforce programs• Wrote restaurant, boutique, service, event and giveaway narratives for website; entered narratives in html code for translation to website• Called PR firms and beauty brands regarding prospective goodie bag participation and contributed in the planning and organization of the Evening of Modern Beauty event• Worked extensively with Catapult and Salesforce programs

• Organized and hosted listening parties for music evaluation; scouted campus for venues and talent• Wrote band and brand press releases; compiled detailed biweekly reports describing progress