I direct all marketing functions to ignite the growth of a vertically integrated, luxury real estate development company, driving brand positioning, events marketing, marketing operations, and business development.In this role, I:• Originated and launched the Areté Collective brand, developing a cohesive brand identity that embodies the company’s mission and values with distinct tone, personality, and voice, and ensuring consistent brand messaging across all channels• Built a high-performance marketing team and productive agency relationships to manage sales, creative, digital, PR, and event production functions, upholding standards for creativity and innovation in alignment with brand vision• Designed and implemented all marketing functions, established clear goals, objectives, KPIs, and other metrics to gauge the success of initiatives, and implemented CRM and other marketing systems for lead generation and sales support• Created research and deal vetting processes for new business opportunities, guided the C-suite in the development of pitch decks and partnership opportunities

In this position, I developed and executed comprehensive marketing and brand strategies for an established luxury residential community development firm, to support business and revenue goals in a rapid growth environment.Achievements in this role include:• Creating and evolving marketing frameworks that underpinned growth, including the development of sales collateral, digital assets, and brand positioning for various private luxury communities, resulting in market-leading premiums and sales• Recruiting, hiring, training, and developing a marketing team, growing the core team from 3 to 8 employees, and building an in-house creative team to support project marketing at a reduced cost

I led brand strategy, growth, equity, and consistency across all touchpoints for a portfolio of agency clients, including Google, Howard Hughes, Nissan, UPS, (RED), and Intuit.While in this role, I:• Spearheaded the development and launch of Corporate Citizenship function, driving a new revenue stream for clients focused on purpose-led strategies and corporate social responsibility• Directed cross-functional teams in comprehensive research and analysis, development of brand concepts aligned with client goals, creation of pitch decks, and reporting• Rehired after two years at a start-up global research agency and promoted twice into senior director position

Insights-driven strategy consulting firm