Emily Coffey Email & Phone Number

Auckland, Auckland, New Zealand

Hamilton, Waikato, New Zealand

Australia

Auckland, New Zealand

Amid a landscape of constant change, I manage icebreaker’s five social media accounts (Instagram, Facebook, Linkedin, Twitter, Pinterest), developing channel specific strategies and driving growth across both owned and paid social marketing. - Paid social content creation including brand awareness campaigns- Paid social reporting and analytics with agency support- Organic social strategy, leading to increasing engagement rate on Instagram from 1 to 3%- Organic social content creation- Community management- Influencer management and product seeding- Campaign activation and social strategy

Auckland, New Zealand

Managing the online content for Asia Pacific’s largest flexible adventure travel network, I created a fun and playful tone for the company’s communications. During my fixed term contract with Stray I: - Managed six social media accounts (Facebook, Instagram)- Published regular travel-related blogs- Updated and refreshed website content- Delivered a playful monthly email newsletter- Assisted with the creation and content for a new app- Solicited and coordinated influencer relationships- Coordinated regular internal events

Christchurch

In my time at CEA I was involved in all marketing operations. Initially working as an assistant, I absorbed the managerial role when my colleague left after one year. Some key projects completed in this role:- Produced company annual report- Collaborated to produce company calendars- Developed and maintained social media marketing strategies- Website design and maintenance- Created and implemented marketing strategy and campaign for Earthquake Support Programme

Melbourne, Australia

Canterbury, New Zealand

Bachelor Of Commerce (Bcom), Marketing/Marketing Management, General, A-

Education record