Superstate is an asset management firm modernizing the infrastructure of investment funds. We offer investment products that benefit from the speed, programmability, and compliance advantages of blockchain tokenization. Learn more about our products for institutional investors at Superstate.co.

I offer marketing/communications consulting services for a variety of industries. Services include: - brand strategy and development- public relations campaign strategy and execution- content strategy, production, and execution- event strategy, production, and execution- demand generation strategy - full-service marketing and comms department strategy and development- marketing team scaling, process, and hiring strategy and developementAs a multi-functional marketer, I can dip my toes into a variety of scaling needs for small businesses. Industries I have serviced: - Web3 tech- General "Web2" tech- Construction & Real Estate- Music

About Messari, the "Bloomberg of Crypto":Messari brings transparency to the cryptoeconomy as the premier crypto data and research platform. They help investors, regulators, and the individual participants make sense of this revolutionary new asset class, and are building data tools that will drive informed decision making and investment. They believe that crypto will democratize access to information, break down data silos, and ultimately give everyone the tools to build wealth.About My Impact:I joined Messari as the first marketing executive, with a charter to pioneer building and professionalizing the company's marketing activities. Bringing a decade of crypto and startup marketing leadership and management to the table, I:- developed brand identity and guideline materials, - created and educated staff on buyer personas, - created and executed on a 2-year team hiring plan, - rolled out critical processes and templates, - owned internal communications strategies, - executed on a robust marketing strategy and program focused on brand equity building, - led development of product GTM programs - and retention, and lead generation and conversion programs Additional stats and career wins can be found on my resume (upon request).Left Messari due to restructuring.

I was brought on at Casa with the charter to scale the initial marketing function, define our brand story and value proposition, and create longer-term marketing strategies. During my time with Casa I took over existing marketing activities My role encompasses various aspects, such as content marketing, event programming, growth initiatives, and client engagement activities. Leveraging my extensive experience in marketing and public relations, particularly within the emerging tech industry, I guide the team in thought leadership, content creation, and digital marketing endeavors.During my tenure at Casa, I achieved the following milestones:* Expanding the marketing team: I successfully recruited and expanded the marketing department, bringing in a marketing manager, as well as contracting content and social media professionals.
* Crafting the brand and messaging: I played a pivotal role in developing the brand identity and messaging that effectively represented Casa. This included launching our very first virtual flagship conference named "Keyfest." Our primary objective was to promote Casa's pioneering concept of personal key ownership within its respective industry category.
* Overachieving attendee goals: Through meticulous planning and execution, we exceeded our expectations by attracting 150% more attendees than initially projected. Keyfest became a remarkable platform for driving brand awareness and industry adoption.
In summary, my role at Casa entailed spearheading the marketing efforts, scaling the team, creating a distinctive brand, and orchestrating the successful launch of Keyfest, surpassing our attendance targets.

About Mainnet (by Messari): Messari's annual user conference. An immersive, agenda-setting annual conference gathering crypto builders, leaders, and participants trying to make sense of the crypto economy. About My Impact: As a contractor for Messari's Mainnet event, I successfully led marketing and public relations efforts. This involved developing comprehensive branding and messaging strategies implemented across various channels. I also coordinated media sponsorships, secured press placements before, during, and after the event, and created thought leadership opportunities for Messari CEO Ryan Selkis. Additionally, I played a key role in website development, overseeing ideation, wireframing, design scoping, and managing the website's creation and coordination.

About Wachsman: Wachsman counsels and supports the most fascinating companies and boldest ideas around the world. Today we do this by providing world-class communications, experiential, and strategic counsel to companies working toward a better tomorrow.About My Impact: I successfully transformed agency services and client offerings, resulting in a significant boost in revenue. Additionally, I streamlined internal systems, processes, and protocols across multiple global offices, elevating employee retention and satisfaction rates. By teaching Directors and Senior Consultants effective and consistent client servicing techniques, we achieved notable improvements in client satisfaction rates. Moreover, I managed and serviced multiple clients at any given time, providing both strategic development and direction, along with assisting with tactical needs. In this role, I also effectively supervised a team of employees, focusing on regular review cycles, growth discussions, and areas for improvement.Additional stats and career wins can be found on my resume (upon request).

About ShapeShift:ShapeShift is the world's first crypto-to-crypto exchange. Founded in 2014, ShapeShift is an internationally renowned cryptocurrency trading platform. It is guided by four business principles, all of which focus on serving users: security & self-custody, free trading & high liquidity, 24/7 customer service, and an effortless user experience.About My Impact: During my tenure at ShapeShift, I was the first full-time employee and played a crucial role in scaling and expanding multiple teams, including marketing, customer support, and business development. I developed the marketing strategy from scratch, focusing on customer segmentation, value proposition, and business priorities. Notable achievements include growing social media presence, building strong media relationships, managing successful events, and implementing digital advertising strategies. I also led geographic expansion efforts and played a pivotal role in the company's growth from 1 to 130 employees. Additionally, I pioneered the Marketing Executive role, crafting effective strategies for brand expansion, retention, and acquisition. My creative content initiatives gained positive brand recognition in the sector.Additional stats and career wins can be found on my resume (upon request).

About the Telluride Tourism Board: The Telluride Tourism Board’s mission is to market and maintain the quality of the Telluride region experience for the benefit of both the visitor and the economic sustainability of the community. Marketing Telluride Inc. (MTI) was formed in 2005 to assume the responsibility of marketing the Telluride region as a year-round destination. The Tourism Board is a private, not-for-profit, 501 (c) (6) with a self-appointing board. Over the years, the Telluride Tourism Board's efforts have evolved to address tourism management and sustainability to ensure preservation of the community.About My Impact: As a marketing and public relations professional, I successfully coordinated departmental efforts and directed social media marketing initiatives in ski/mountain markets. I conceptualized and produced the "Made in Telluride Moments" video series, promoting mountain town living to attract vacation bookings. Notably, I achieved a 1600% increase in Facebook presence through engaging video campaigns, photography, contests, blog content, and giveaways over three years. The campaign was a multi-channel, integrated marketing campaign, with the video and still photography being a central piece to the campaign, with goals to increase booking conversions for our lodging partners, visits to our website, and increase in followers and engagement to social media platforms. Additionally, I managed a team of photographers and videographers, organized promotional photo shoots, and secured press coverage in prestigious publications. I also handled website management, bi-annual Visitor Guide content, and designed diverse marketing materials, including posters, ads, brochures, and more.

About the Telluride Ski Resort: The Telluride Ski Resort is located in the southwest corner of Colorado. The resort is in the northwestern San Juan Mountains, part of the Rocky Mountains, and is home to the highest concentration of 13,000 and 14,000 foot peaks in North America.[2] Telluride Ski Resort has over 2,000 skiable acres and spans between the historic town of Telluride, Colorado and the modern alpine community of Mountain Village, Colorado.About My Impact: During the 2010/2011 ski season at Telluride Ski Resort, I served as a Public Relations Coordinator. My responsibilities included press release writing and distribution, crisis communication, and coordinating press tours for national and international media. Additionally, I managed social media content and engagement.

About Obviouslee Marketing: Obviouslee incubates ideas, promotes good vibes, builds relationships, and creates real results for causes, people and partners we believe in. Also, we’re great at parties. We intentionally build multi-disciplinary teams who love to work across diverse industries. Not only does this keep everyone fascinated, but it also means we apply ever-growing knowledge and skills. Which translates to lasting impact, ROI, and LOLs.About My Impact: I developed marketing, advertising, and public relations campaigns, produced creative content, managed social media, and executed press/media events for 5-10 diverse clients in industries such as food & beverage, sports, fashion, health & wellness, catering, architecture, and non-profit sectors. During the early days of social media marketing, I pioneered and managed various clients' social media outlets. Additionally, I created advertising copy, designed ads, and managed advertising plans and budgets for all clients. As a new approach, I introduced "flip cam" 30-second video promo campaigns for food & beverage and catering clients. I also contributed to re-branding campaigns by providing copywriting for press materials, website copy, and video voice-overs. My work involved extensive research and relationship-building with local, national, and international journals relevant to each client's niche industry.

- Planned agenda for each monthly meeting; worked with caterers for each luncheon- Booked speakers; coordinated speaker transportation, lodging and meals

Conducting online research, online communication and social media for the South Carolina Department of Commerce.

Volunteer at Charleston's Bully Pulpit Series on presidential communication.

Event planning, grant writing assistance, foundation member coordination and organization.