• Plan, manage, and execute sales; analyze business by door to maximize sales opportunities (weekly, monthly, seasonally, and annually)• Handle all operations and administrative management of west coast showroom, including order processing, return requests, samples management, database maintenance, and inventory reports.• Work with existing account base, as well as researching and opening new accounts by implementingcreative strategies in order to achieve and exceed projected sales figures each season• Work with team to generate business analyses to track selling, identify key trends, maximize opportunities and minimize liabilities to achieve continued growth and profitability of the wholesale key account business• Successfully planned and managed store outreach road trips in California, Oregon, Seattle, Arizona,Colorado, Utah, and New Mexico.• Create all market invites and season look books via Adobe InDesign.

• Track and update regularly the status of POs, shipments, inventories and ATS; accept, input, track and follow-up on orders in the system via SAP.• Coordinate preparation of trade shows for market and appointments; track and manage current and past season samples; coordinate distribution of marketing material and PR samples.• Created presentations and line sheets for market by classification, materials, colors and deliveries; keep updated and maintain archive; manage the showroom calendar.• Manage and entered all styles each season into brands market interface, NuOrder.

● Act as marketing support representative and liaison to all 240 store locations. Aid store associates and field managers of marketing campaigns and events● Write all marketing department memos for the field to communicate upcoming direct mail ads, contests and promotions and local events while providing ringing instruction for current offer(s) in place● Drive and maintain relationship with mall marketing partners with planned weekly e-mail deployments, new/relocating store marketing, event/program submissions and PR sample requests● Generate and test marketing coupon codes used in marketing campaigns● Track and maintain daily/weekly/monthly generated sales from all in-store, website and direct mail promotionsPublic Relations● Assisting with the creation and implementation of public relations initiatives● Facilitate, source and process internal and external PR product requests● Responsible for taking behind-the-scenes social pictures for social media postings Administration● Act as main point-of-contact to support marketing management of administrative detail and maintain department procedures to ensure consistent performance of routines● Coordinate and keep department projects on schedule such as weekly business review meetings, monthly board documents and quarterly hindsight reports● Prepare and complete expense reports for CMO

Retail DistributionMerchandise DisplaysSales and MarketingInventory Control