Emily Crowe Email & Phone Number

Vancouver, Wa, Us

Vancouver, Washington, United States

Responsibilities:-Strategically lead the social media program for Banfield Pet Hospitals, a $1B+ business with 1.1K+ hospitals across the U.S.-Oversee agency partners to support channel and program needs, maximizing value and program efficiency.-Manage creative strategy and production, including cross-functional campaigns, influencer and content creator partnerships, and user generated content strategies.-Partner closely with stakeholders to oversee social media customer engagement and minimize brand risks.-Establish regular performance audits and campaign reporting for senior leadership.-Develop social and reputation management training for 1,200+ hospitals and pilot localized social strategy.Accomplishments include: -Launched an award-winning podcast, earning 50K+ downloads and 500K+ reach in its first season.-Despite operational challenges due to COVID-19, earned +191% positive comments in 2020 (YOY).-Developed and executed a 12-month Gen Z growth strategy, growing target audience +353%.-Earned Gold AVA Digital Award, an international competition that awards excellence in digital creativity, branding, and strategy.

Portland, Oregon Metropolitan Area

Digital creative and marketing support for local businesses in the Portland, OR area. Provided full-service digital marketing support, including brand development, creative, social media management and promotions, email marketing, PR and media promotion, and website content development.

Portland, Oregon Area

Develop and oversee global social media marketing strategy, campaigns, content plans and community management. Conduct regular performance audits and reporting to leadership and internal stakeholders. Collaborate to identify customer needs and address the requests of many, sometimes competing, stakeholders. Work closely with leadership and media teams to provide crisis communications. Develop and execute creative on tight deadlines.Accomplishments include: -Increased reach year over year (YOY) by 60% Facebook, +80% Twitter -Increased engagement by 94% Instagram YOY-Grew social audiences 23% (Net Facebook, Instagram, Twitter YOY)

Tigard, Oregon

Coordinate email and web marketing operations, social media, paid search, advertising programs and crisis communications. Provide regular reporting to leadership and oversee digital marketing budget.Work closely with developers, business development and customer teams. Manage operations processes including billing and coordination with IT (systems troubleshooting, debugging, etc.). Spent 12 months as interim manager, earning several promotions and expansion of responsibilities. Accomplishments include: -Increased engagement by 60% on Facebook (YOY engaged)-Grew leads by 28% (YOY web leads)-Grew web traffic 12% (YOY unique visitors)-Developed digital project management system

Portland, Oregon Area

Responsible for researching, pitching and writing posts on the Global Envision Blog. Provide temporary editing and operations support as writing coach. Article published on Christian Science Monitor: http://bit.ly/read-croweRESPONSIBILITIES:Research, pitch, write, and market weekly posts on the Global Envision Blog.Edit written content for grammar, clarity, accuracy and readability.Provide feedback and guidance throughout their writing process.Assist in managing publishing schedule.Stay up-to-date on current trends and topics.

Portland, Oregon Area

Year-long, international business education project with a small group of students and mentors at the University of Portland.GOALS:Learn global competency by networking and working with business leaders in the U.S., Cambodia, and Thailand.Develop and pitch a viable business model.Complete market validation, financial projections, and business plans.

Portland, Oregon Area

RESPONSIBILITIES:Promote and enhance nutrition, fitness, and general health services.Perform pre-evaluation to measure program effectiveness.Develop strategic volunteer recruitment.Develop an effective database to organize donors, volunteers, and their activities.

Amity, Or

-Manage tasks in main district office.-Answer and direct calls.-Greet and help visitors, students, and staff at the front desk.-Completed organizational tasks and projects as needed.