Dedicated Strategist for 2 Fortune 100 CompaniesFocus Areas: Women’s Health, Aesthetics, Infectious Disease, Patient SupportPrograms, Vaccines, and Oral CareLaunched two brands: a first-of-its-kind, game-changing women’s healthmedication, and a first and only aesthetic injectable-Manage and mentors cross-function strategy team members by monitoringteam performance and providing development opportunities-Design and analyzes quantitative and qualitative market research and creativetesting projects to uncover audience insights for messaging and targeting-Builds strong relationships with vendors such as Ipsos and Neilson to ensurethe agency has input into research design and materials (such as surveys,discussion guides, and brand health trackers)-Crafts briefs that are grounded in the consumer mindset inspiring actionable,meaningful, and results-driven creative-Creates frameworks and templates for brand planning and positioning, tacticalplans, creative analysis, and workshops (such as customer journeys)-Monitors competitors, landscape developments, and market trends for POVs,to assess brand health/effectiveness, showcase agency leadership andidentify organic growth opportunities-Partners with executive-level leadership and business development team toswiftly create winning pitches

Focus Areas: Women’s Health Medical Devices, Healthcare Systems, Real Estate,Tourism, CPG -Collaborated with executive-level leadership and key stakeholders on newbusiness development-Managed digital projects for clients exceeding $5 million annual budgetsProvided strategic direction using data for actionable insights andoptimizations to reach business objectives-Developed training for the west region media and sales teams-Managed day-to-day team operations and development: client reporting,billing and issue resolution, developmental opportunities