With over 20 years of leadership experience in strategy, operations, marketing, and government advocacy across technology and payments, FinTech, B2B, and consumer sectors, I've worked with major brands like PayPal, eBay, Microsoft, Vodafone, LG Electronics, and Carlton United Breweries.At PayPal Australia, where I spent seven years, I was the primary media spokesperson and developed a local brand strategy that positioned PayPal as Australia’s most trusted brand in 2017 (YouGov) and 4th most influential (IPSOS). Later, as Chief Operating Officer at ASX-listed Atturra, I drove strategic direction, built a high-performing team and managed a rebrand ahead of a successful IPO.As Zepto’s Head of Marketing, Communications & Government Engagement, I drive market expansion through brand building and go-to-market strategies for new products, while cultivating key relationships with industry and Government stakeholders core to Zepto’s business, including the Reserve Bank of Australia, Treasury, ATO, Australian Payments Plus (AP+), and AusPayNet. Shaping the future of payments through data-driven, real-time, account-to-account [A2A] merchant payment solutions, Zepto is Australia’s leading payments infrastructure innovator. I'm a natural leader, balancing creativity with commercial acumen, and I thrive in fast-paced environments. I am a passionate advocate for diversity and women in technology/payments, and I love helping Aussie tech companies to scale. I serve on the Women in Payments Advisory Board and previously the ACT Council of the Australian Information Industry Association (AIIA). Emily is also active in the Fintech AU, Tech Council of Australia, and Women in ITC communities.See here a video of me talking about Zepto's Women Collective, which I started: https://www.youtube.com/watch?v=YDNOWlaUsfUSee here the role I played in Business NSW's Advocacy campaign: https://www.youtube.com/watch?v=tfnhcAclXoo