I lead and develop comprehensive communications and brand strategies. With engaging and informing stakeholders at the centre, I work to promote Équité Association’s mandate to provide best-in-class prevention and defense against insurance crimes through advanced analytics, intelligence best practices, and coordinated investigations. Key Successes- Launched Équité Association to market in 2021: website, PR and messaging, brand identity, marketing collateral, social media, employee integration and culture post-merger, inaugural annual report, and inaugural annual general meeting. - Continue to lead on strategic communication initiatives, including the development of board materials, planning and execution of annual reports and annual general meetings with members, business development and operations projects, and more.- Increasing public awareness about the very real consequences on auto theft: 2023 Auto Theft Trend Report, Endautotheft.ca, Auto Theft is a National Crisis, Top 10 Most Stolen Vehicles in Canada, etc. - Led the development of content to support the President & CEO as she presented at the federal government's National Summit on Combatting Auto Theft and her House of Commons Testimony about the current auto theft landscape in Canada in early 2024.- Measuring external stakeholder engagement tells how well we are communicating our message. I introduced KPIs and reporting across brand and communications channels – growing Équité's LinkedIn followers by 136% and increased impressions by 71% in 2023 YoY; Grew Équité's website visitors by 582% and increased engagement rate of 454% in 2023 YoY.- Every employee plays a vital role in achieving our collective aspiration. Through fostered internal relationships, I lead by example and contribute to initiatives that maintain employee engagement in a remote-first environment.

I developed the internal communications function, introduced operations strategy, evolved their communication channels and introduced KPIs for a well established organization and brand that outgrew its previous communications practices. Key Successes - Aligning protocols with growth – with all employees in one building, the organization saw the need for a formal internal communications function. I introduced new protocols and practices to streamline and prioritize communications, keeping employees informed in a timely manner. - User experience matters – established a new enterprise intranet strategy and refreshed the existing system, increasing monthly traffic by 60%.- Disrupting the status quo – saw an average increase to 88% of in person attendance at Town Halls by introducing new formats, media and gamification. - Helping communities – introduced program guidelines and policies for the corporate social responsibility (CSR) portfolio for focused purpose, resulting in increased employee engagement, ROI and stronger partnerships.

Headed the internal communications function with offices in 42 countries around the world and more than 10,000 employees during a pivotal time in the organization’s journey post-merger. Key Successes - One Team, one culture – provided communications and change management support as the organization completed three years of integration activities in the first year of Finastra. - Mergers, acquisitions and restructuring – led internal communications strategy and execution for post-merger restructuring, two additional acquisitions, and divestiture of a line of business within the first 365 days of Finastra. - Marketing meets communications – leveraged marketing practices and platforms to increase employee engagement at all global sites, seeing an increase in engagement by 18%. - I keep employees informed during a crisis – communications lead during natural disasters, colleague deaths, city attacks where employees are based, technology outages, etc.

Promoted to Leader, Internal Communications in January 2017; assumed responsibility of the Global Internal Communications team (4 reports based around the world), serving 5,000+ global employees. Key Successes- Led internal communication activities during the $4.8B Vista Equity Partners acquisition of D+H. Vista merged D+H with existing portfolio company, Misys, at the close of the transaction, creating Finastra.

Promoted from Communications Specialist to Communications and Optimization Consultant within the Continuous Improvement (CI), Infrastructure Business Services function; served 5,000+ Technology Operations employees. - Recipient of 2 individual quarterly Achiever awards, and 3 team quarterly Achiever awards.