•Participating in client strategy and media planning meetings •Conferring with clients to establish specific media objectives and strategies for advertising campaigns•Determining optimum use of budgeted funds to achieve marketing objectives, emphasis in Direct Response campaigns•Effectively negotiating rates to optimize clients’ media budgets and added value•Placing, monitoring and optimizing the assigned media plans •Managing and tracking schedule adjustments•Determining appropriate TV programs, radio stations, print vehicles and out of home options•Studying and leveraging applicable demographic data, consumer profiles and media research tools to develop media strategies •Measuring/evaluating media plans and campaigns

•Analyzing and reporting client results weekly, monthly, quarterly and annually•Availing and trafficking stations/vendors across the country for all media clients•Monitoring direct response advertising mediums for daily results•Station/Vendor invoice reconciliation•Managing our call tracking system for clients•Researching market data for new and existing clients•Managing all new client paperwork for media department•Assisting Buyers as needed

•Placing, monitoring and optimizing the assigned media plans •Measuring/evaluating media plans and campaigns campaigns•Determining optimum use of budgeted funds to achieve marketing objectives, emphasis in Direct Response campaigns •Effectively negotiating rates to optimize clients’ media budgets and added value•Managing and tracking schedule adjustments•Determining appropriate TV programs, radio stations, print vehicles and out of home options

Assisting customers during their visit, managing the register and stocking merchandise

-Social media management-Social media content creation-Social media research and execution

-Social media management-Email campaign set-up-Website content creation

-Website/Blog content creation-Email campaign set-up-Social media management