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United Kingdom, United Kingdom
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About Emily De Groot
Integrated Senior Ops and Delivery Specialist with +20 years experience working in London agencies, global brands, start ups, and social enterprises. Always curious, aims to make things better. Versatile community builder and delivery specialist, enjoys working with different teams, to optimise performance.INTERESTSBig believer in collaboration and the power of meaningful brands/start ups.Agile production | Ops | Community | Tech for good | Innovation | Special Projects | Digital Disruption | Experiential | Brand Content | Angel investing LEADERSHIP:In 2013-2014 I was selected for On Purpose, a social enterprise leadership programme. I believe in the positive power brands can have. The ones who invest in being 'social' businesses, will be the ones who thrive, innovate and stay relevant. START UPS:Haule (advisor for 2nd hand furniture marketplace)Sojo (investor small ticket ‘Deliveroo’ for alterations)Conscious Me (ethical marketplace)Pocket Living (ops lead for crm product)Just Giving (launched crowdfunding product Yimby)Creative Equals (helped build and launch their first Returners Programme product)Social Enterprise & Social Good (built my own global community +5,000)AGENCIES:AMV, DigitasLBI, Grand Union, Glue Isobar, Lansons / Cubaka, Lean Mean Fighting Machine, 1000heads, M&C Saatchi (digital), Proximity, We Are Social, w+k (ventures)BRANDS:adidas, BBC Worldwide, Bacardi, BT Sports, Cancer Research UK, Channel 4, ConsciousMe (start up), DCSF, DirectLine, East Village (launch on Olympic park), Electoral Commission, Emirates, Eurostar, Google, Hyundai, ITV, More Th>n, Palmer's, Sainsburys, Toyota, WhiskasSOCIAL ENTERPRISESBig Issue Group, Bromley by Bow Centre, JustGiving (launching crowdfunding product), London Early Years Foundation, O2 Think Big (CSR project), Pocket Living (CRM product)
Emily De Groot's Current Company Details
Emily De Groot Work Experience Details
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Social Project DirectorThe Lego GroupUnited Kingdom
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Senior Integrated Campaign ProducerComic Relief Nov 2024 - Present -
Creative Ops / Project Director / Senior ProducerEmily De Groot Ltd Jul 2010 - PresentLondon Mainly (Or Remotely)In 2010 I decided to freelance to work with different organisations who might need help with marketing, as a producer, project manager, ops lead. I was curious to learn about different ways of working, cultures and business models. In 2013 I was 1 of 14 selected for the On Purpose, social enterprise leadership programme (out of 100s who applied) and worked at JustGiving and Big Issue Group. My ideal business model is profit, combined with social impact.I've been working with leading social enterprises directly like The Big Issue Group, Bromley by Bow Centre, London Early Years Foundation, Pocket Living. Award winning agencies on brand campaigns for Google, adidas, Sainsburys, Mastercard, More Th>n. And advising start ups like Haule https://haule.co.uk/
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Ada Ventures Vc ScoutAda Ventures Oct 2020 - PresentVenture Scout to introduce purpose driven tech companies that fit Ada Ventures investment thesis. -
Business CoachEmily De Groot Consulting Aug 2010 - PresentLondon, United KingdomI offer coaching to start-up businesses or agencies within the creative, wellness, or social enterprise sectors. I’m particularly interested in helping to create MVPs, build effective teams, ops efficiency. I also enjoy launching new programmes, or products. • Creating cash flow and P&L (working with specialist partners)• Build and test your MVP (I can suggest the right partners)• Help to build the right teams (through my contacts or headhunters I know)• Help to secure investment/raising capital • Building contact’s and networks • Marketing and PR campaigns I've worked with the following start ups:Conscious Me (ethical marketplace)Send Me A Sample (digital product)The Clothes Club (clothes swapping MVP and £7k donated from pop up events)Play (M&C Saatchi's digital start up)w+k (ventures team, sports MVP)Pocket Living (housing start up CRM product)Just Giving (launching crowdfunding product)Creative Equals (Built model and launched their first Returners Programme)Social Enterprise & Social Good (built global community +6,000)
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FounderThe Clothes Club Jan 2013 - PresentClothes swapping community raising funds for good causes. To date we've given £9,000 to FoodCycle, Art Against Knives, Childhope, Hackney Pirates, Breast Cancer Care, Birdsong, St Joseph’s Hospice, British Res Cross - Set up and tested the initial business model- Worked with a designer on the first stage branding, for launch and beta stage- Event manager with a team of 10 volunteers (7 events to date)- Partnerships with brands (including TRAID, Dalston rooftop and charities)- Set up social media channels (Facebook, Twitter, Instagram)- Partnership in Australia, to set The Clothes Club pilot up over there- Accepted onto business accelerators Albion Start Up Kitchen and Echo++ - High fidelity prototype for online swapping app
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On Purpose Leadership Programme - FellowOn Purpose Apr 2013 - PresentI was 1 of 14 selected for the On Purpose leadership programme, to harness the power of business for environmental and social good http://onpurpose.uk.com/- My first placement was with Big Issue Invest and then Just Giving launching Yimby their crowdfunding community and first Labs Innovation. - I stayed on with Big Issue Group afterwards, under a retainer -
Studio Ops DirectorUncommon Creative Studio Jul 2024 - Oct 2024Helped roll out Float as a resourcing tool across departments and look at processes for LDN and global teams (with financial focus) -
Creatives Operations DirectorUncommon Creative Studio Oct 2023 - Jul 2024Helped Uncommon from Oct24 and deliver a successful Jan-June 24 and got a discretionary bonus for performance. Managed a team of up to 30 creatives plus freelancers. Was then moved into a wider ops role
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Angel Investor At Alma AngelsSelf-Employed Jan 2022 - Dec 2023Areas of interest femtech, healthtech, well-being, sustainability, marketplaces. Early stage tech start ups which make people’s lives better. I’ve made small micro investments in:- Aura (previously The Fertility Circle)- Maven (creator platform/marketplace)- Sojo (clothing repairs marketplace)Strategic Advisor 2022Haule (previously Hutch 2nd hand homeware marketplace)
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Creative Services Director (Mat Leave Cover)Exposure Mar 2023 - Sep 2023Resource management:• Management of internal studio team for strategy, creative and design x10. Often when with freelancers the team was up to 20. Included resource and workflow planning, quality performance, and financial monthly reporting/billing - ensuring the studio has the skills and resources it needs to service clients.• Creative studio lead across a range of new business development, and critical Exposure Brand initiatives• Prioritisation of work and daily focus for designers, partnering closely with other Senior Managers to balance delivery across a number of campaigns. Using tools like Float. • Accountability for creative output of studio team with Design Director and ECD, maintaining a high level of creative qualityCommercial:• Resource projection for freelancers, based on forecast projects for the month• Monitoring utilisation and inputting into resource discussions• Encouraging burn rates to be looked at to share learnings, and ensure there isn't scope creep• Help teams with estimating time required, and project managing some critical projects.Operational Processes• Restructure of the team in my first month, and x3 hires for mid weight designer, ACD and CD• Management of all freelancers and requirements (IR35, internal set ups, contract negotiations, using platforms like Yuno Juno), and external headhunting partners• Development and ownership of studio process, optimising workflows and fostering an environment for effective briefing and creative developmentTeam includes:Creative & design team x4 (growing to x6)Editing and motion x2Planning & Strategy team x3Digital, social, insight team x1 -
Senior ProducerAtttd Aug 2022 - Dec 2022Lead producer on adidas Worldcup (£650k production shoot and post budget) and SS23 campaign (£350k production and post budget)First project for Intersports and an influencer campaign for JBL which was over £100k production budget.
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New Business ConsultantImpossible Mar 2022 - Dec 2022London, England, United KingdomImpossible are a global innovation group with a planet centric design methodology. They help corporates and start ups create better products and services for the planet. I initiated a partnership with Blue Earth Summit in October where Impossible ran a planet centric design workshop for 30 people and had a lead speaker Tessa Wernick (ex Fairphone). I help make introductions where I can. If you’d like to speak about collaborating pls let me know. -
Senior Producer / Ops Adidas (Splash)Splash Worldwide Mar 2021 - Dec 2021Loved this very operational role working with adidas Global comms, adidas legal and procurement, and their agencies like Iris, Homeground, TMC.
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Senior Pm / Production ConsultantHavas Lynx Group Nov 2019 - Mar 2020Helping on the Roche account to deliver key programmes of integrated work. Using ‘agile’ ways of working to rapidly build team productivity with tools like Trello, Asana and their internal PM tool. Working with 12 account handlers and multiple external stakeholders. Helped sell in £1million campaign. -
Senior Project Manager / Creative Services Director - Sports TeamWe Are Social Feb 2019 - Oct 2019Back for the third time. Helping their Sports team with projects and process improvements.- Production lead for big brand / social campaign for the Mastercard Rugby Worldcup Sept 2019 (£750k budget)- adidas projects lead, including helping pitch and deliver their first mobile game featuring Mo Salah (3D model).- Managed projects worth £1.5million budget.- Tracked capacity of small PM team to help manage our workloads -
Freelance Senior Interactive Producer AmvAmv Bbdo Oct 2018 - Dec 2018London, United Kingdom- Delivered social shoot for Bacardi in first two weeks - Worked across BT Sports social content introducing a new production partner, for agile editing resource- Helped with Whiskas brand campaign -
Delivery / Ops Consultant Creative Comeback Launch (Returners Programme)Creative Equals Sep 2018 - Dec 2018LondonDesigned, built and launched a sustainable model for the first Returners Programme, for Creative Equals in 2 months. In partnership with The Government Equality Office and D&AD for the training. Presented it to The Government Equality Office. Introduced a collaborative founding agency partner model. Each founding partner paid a yearly admin fee to help with the running costs. 35 lead agencies joined in year 1. Brands then sponsored live briefs. Diageo become the lead sponsor globally and it was scaled to NY and Mumbai. The programme consists of a two week Bootcamp in March. Week one is with D&AD, week two is taking briefs from founding partners, so creatives participating can respond to live briefs for their portfolios. Highly scalable global model. -
Freelance Ops Lead Ventures Team (Iain Tate)Wieden + Kennedy Nov 2016 - Nov 2018Working on agile products and projects to launch quickly.- Helped to launch Shopageddon, a VR experiment for Black Friday within my first two weeks.- Lead producer on a £25M integrated pitch for a fintech client, working with Mindshare on the media planning. We won the UK pitch.- Lead producer on DeepMind project, with an agile team of 5 of us (we had 4 days). We won it.- Lead producer for w+k first sports product (software and hardware), working with a specialist production partner for manufacturing, looking into innovation funding, and commercial partnerships for pre-orders.- Lead producer on Sainsburys first Facebook Live gameshow. We had 3 weeks in production to pull it off. I managed a team of 50 people, across various internal and external teams. We had 750,000 views in 1 hour and 40,000 comments.- Introduced Mesa to w+k which led to a workshop with Coke and new business- Helped with w+k first R&D tax credit (£10,000s per year refunded)- Three rebrand working with Universal Everything -
Project Manager / Consultant - Project BasisPocket Living Mar 2015 - Jul 2018Working closely with the Sales Director, Head of Sales and Head of IT on a CRM implementation- Led the procurement process for a CRM supplier, with the Head of Sales- Set up scoring matrix to analyse and compare 6 suppliers and the best fit, based on the brief- Presentation with business case and recommendations for the board- Project managed the implementation with the Head of IT- Set up an initial partnership with Tokyo bike and James Wallman (Stuffocation) -
Co Founder & Project ManagerFarm Weekender Mar 2012 - Oct 2017Small (not for profit) boutique festival for 350 in the middle of the countryside (in 2012 and 2014). We now run smaller yearly City FARM events in London for 70-150 people.- Managed overall festival budget of £20,000- Negotiated costs/dealt with venue owners- Found and recruited food stall holders- Ran bar, with team of bar staff (which feeds into our model, to keep the ticket price low)- Set up and managed social media channels (Facebook, Twitter, Instagram)- Oversaw PR (freelance PR)
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Freelance Integrated Project Director - More Th>NVccp Kin Aug 2016 - Nov 2016- Integrated producer leading #barkinthepark More Th>n’s first innovation - Experiential event on Oct 27th for over 1200 people and over 300 dogs.- Filmed the event for brand social content (over 1M views) and tested FB Live which had 285k views. - Worked with Heart FM on a radio partnership in the build up and on the day. - 2000 unique users tried to register for very limited tickets. On average they applied for 3 tickets each so demand was 6000 people-Produced it all in 7 weeks, after rostering Icon as the event partner. Including naming and branding. - Total production from scoping to the edited film was 9 weeks. -Delivered it on budget and managed out of scope elements to agree additional budget.
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Freelance Senior Project Manager (Media Ops)Digitaslbi May 2016 - Aug 2016Brick LaneUsing bespoke project management tool, Tempo, for project lifecycle delivery (profit margin, booking resource, reconciling time)Writing SOW's, Change Requests and ICA's for clear contract agreementsReconciling 45 accounts, 150 projects, to help forecast resource needed (6 months ahead) -
Freelance Senior Producer - Google & AdidasWe Are Social Sep 2015 - May 2016Working on Google and adidas accounts, I've freelanced with We Are Social a few times. Google- Helped account team with production pitch and deliver two experiential fan activation events for Google for their Youtube influencers Copa90 and SORTEDFood.- Put together the SOW documents, timings, status documents and managed risks.- Worked with Slice as the external event partner, delivering the events in Covent Garden, Spitalfields and Southbankadidas- Oversaw video content production for adidas categories, organising shoots in Abu Dhabi and Orlando for Taylor Made, attended Madrid shoot for gamedayplus with Oliver Torres.- Rostered production partners for #FirstNeverfollows campaign, appointing Stink Studios from the pitch.- Producer on 1 montage film (with over 3.5M views) and 6 individual player films. Filming with Bale, F2, Ozil, Suarez, Pogba.- Created global video production guidelines for campaign and local markets. - Recruited freelance event manager, through personal contacts, who created global event guidelines in 1 week. - Helped scope overall campaign budget of £850k.
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Freelance Marketing SpecialistThe Bromley By Bow Centre Mar 2015 - Oct 2015Working closely with Rob Trimble the CEO, development team and programme managers- Mapped out ghant chart for project deliverables- Set up marketing templates for teams to use- Website updates and website analysis for longer term suggestions- Producer on two films for the Centre - Marketing analysis, carrying out stakeholder interviews with key staff to help with team structure -
Freelance Marketing Specialist - Big Issue Invest And Yimby (Justgiving)The Big Issue Apr 2013 - Apr 2015During my year doing On Purpose, worked in Marketing and Comms for Big Issue Invest and Yimby, the crowdfunding site by JustGiving. Stayed on with Big Issue Invest for a year retainer and helped in a Group role during some maternity cover. Big Issue Invest Set up their marketing infrastructure:- Re-developed Big Issue Invest's website (from a static site)- Created regular news content to drive traffic - Ran their Twitter account building their followers to nearly 4k - Built a PR database of over 1k sector specific contacts and implemented them into Salesforce, working with the IT team- Oversaw PR coverage for new clients, working with an intern or external agency- Worked with partnerhsip PR teams at Threadneedle for the launch of the Social Bond Fund- Worked with the Mayor's office for the launch of the Housing FundJustGivingLaunched Yimby within my first month! - Worked with an external agency on the PR for the launch- Helped set up and manage the social media channels, working with the community manager on social media campaign tests- Built partnerships with StreetBank, StreetLife, NoMorePage3, Locality and a photography content partnership with Tikki Chris (blogger). -
Freelance Senior Digital Project ManagerLondon Early Years Foundation (Leyf) May 2014 - Sep 2014Led the re-development of LEYF's website from site definition & planning through to production:- Appointed web agency, managing pitch briefing and process- Planned and led requirements gathering workshop with 15 stakeholders (agreeing priority user groups, empathy mapping for groups, wireframe and sitemap sketching, agreeing most popular sitemap structure).- Stakeholder interviews testing wireframes with staff & parents across 10 nurseries- Scoped project timings & cost and managed any scope changes- Content creation and organised new photography - Project managed entire production, ensuring the new website look & feel integrated with LEYF's brand refresh- Advised Head of Marketing on brand refresh and setting up a separate LEYF Foundation brand -
Freelance Senior Producer - Adidas GlobalWe Are Social Jan 2013 - Apr 2013Working on Adidas Global local market activation for the launch of a new boot, before my On Purpose leadership programme started in April 2014.- Client contact for project and managed interagency relationships, to ensure the campaign was integrated and effectiveness maximised.- Briefed production partner for the event in Brazil- Managed £350,000 budget and timing plan- Worked with team on creative presentation for the project, to feed in relevant content
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Freelance Senior Digital LeadCubaka Mar 2012 - Dec 2012FarringdonWorking on Toyota, Lexus, O2 and some new business.- Client contact working in the London office and over with the Toyota clients- Worked with production partners for shoots for social media campaigns- Project managed CSR web project for O2 called 'O2 Think Big', working with Hope & Glory PR agency -
Freelance Social Media Account Director - East Village1000Heads Oct 2011 - Mar 2012Working on the launch of East Village (Delancey/Triathlon) and TCC (Smart Shoppers community).- Client lead on all 3 accounts- Worked with a team of 3 account handlers, 2 producers, 3 analysts.- Delivered £650k of business in the 6 month period from when the pitches were won- Launched The East Village for Delancey during the Olympics -
Freelance Digital Ad - AvivaIsobar Jun 2011 - Oct 2011Working on Aviva and Birds Eye- Client lead- Ran interagency project on Birds Eye with the PR agency to ensure the creative was integrated- Managed team of 2 account managers and 2 producers- Completed historic reconciliation of budgets and found £70k of old billing hadn't been completed- Conflict resolution on one account, on behalf of the client, with an issue with the media agency. Supplied short objective report. -
Freelance Digital Account Director - Palmer'SClusta Aug 2010 - May 2011I worked on Palmer's, Next, Channel 4, Cancer Research UK- Led on the implementation of Palmer's social strategy, working with the senior planner, producer and account executive- Worked on creative campaigns for Channel 4 shows, Channel 4 Weather pitch, app for Cancer Research UK- Worked with creative team on a pitch for Next Flowers, designing their website which we won and implemented the first stage, with a UX specialist partner called CX partners -
Senior Digital Account LeadM&C Saatchi London Jan 2009 - Jun 2010Worked on BBC WorldService, Hyundai, RBS Group, Ribena, DirectLine. - Helped Play secure their first retainer with RBS Group. By the time I left at 29 years old, I was offered Head of the digital production hub, when Play merged with M&C Saatchi. -
Freelance Digital Account Director - EmiratesLean Mean Fighting Machine May 2008 - Dec 2008Worked on Emirates and The Department of Children, Schools and Families (DCSF)- Worked on several Emirates campaigns, with clients in Dubai, which totalled +£100k. - Led a campaign for the DCSF with the creative team, designer and a producer, to encourage 11-14 yr old boys to read more. The campaign hub was a branded YouTube channel (in 2008) and it won an award for it's innovation and effectiveness.
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Freelance Digital Account Director - Energy Saving TrustFullsix Uk Nov 2007 - Feb 2008Worked on Electoral Commission & Energy Saving Trust websites before I went travelling.- Won a £50k pitch project which I ran (by myself) for Energy Saving Trust- Helped complete a large website project for Electoral Commission, working with a senior technical project manager- Analysed ways of minimising third party costs to maximise profit margin
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Digital Account Manager / ProducerM&C Saatchi London Jun 2006 - Nov 2007Worked on ITV, European Commission, Thames Water, RBS Group, NatWest, Direct Line, Twinings.- Mixed hybrid account management and producer role- Worked with account teams in the group to spot digital opportunities- Helped secure Play's first retainer with RBS Group, worth over £3million over 4 years
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Digital And Ecrm Account Manager / Producer - EurostarProximity Bbdo 2004 - 2006Worked on Eurostar and BT Yahoo- Promoted to account manager after a year- Managed and trained account executive- Learnt how to use Campaign Commander and sent out Eurostar's weekly emails to 100,000s of customers- Looked at ways to optimise performance i.e. suggesting a follow up email which generated a further £1million in revenue- Worked in a hybrid role doing production
Emily De Groot Skills
Digital Marketing
Integrated Marketing
Social Media
Online Advertising
Strategy
Advertising
Social Enterprise
Management
Blogging
Public Relations
Emily De Groot Education Details
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OnpurposeSocial Enterprise Leadership Programme -
BelimalScrum Master - 2 Day Project Management Course
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(Perkins Award Winner) -
The Institute Of Direct And Digital Marketing (Idm)
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Nottingham TrentPolitics
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Dame Alice Harper SchoolHigh School
Frequently Asked Questions about Emily De Groot
What company does Emily De Groot work for?
Emily De Groot works for The Lego Group
What is Emily De Groot's role at the current company?
Emily De Groot's current role is Social Project Director.
What is Emily De Groot's email address?
Emily De Groot's email address is em****@****ods.com
What is Emily De Groot's direct phone number?
Emily De Groot's direct phone number is +4478121*****
What schools did Emily De Groot attend?
Emily De Groot attended Onpurpose, Belimal, Seth Godin's Altmba, Cass Business School, The Institute Of Direct And Digital Marketing (Idm), Nottingham Trent, Dame Alice Harper School.
What are some of Emily De Groot's interests?
Emily De Groot has interest in Arts And Culture.
What skills is Emily De Groot known for?
Emily De Groot has skills like Digital Marketing, Integrated Marketing, Social Media, Online Advertising, Strategy, Advertising, Social Enterprise, Management, Blogging, Public Relations.
Who are Emily De Groot's colleagues?
Emily De Groot's colleagues are Sarah Woods, Alice Gayner, Anmol Thapa, Leo Van Krinks, Beth Johnsson, Jonathan Smith, Rose Williams Assoc. Cipd.
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