Emily De Groot Email & Phone Number

United Kingdom

London Mainly (or remotely)

In 2010 I decided to freelance to work with different organisations who might need help with marketing, as a producer, project manager, ops lead. I was curious to learn about different ways of working, cultures and business models. In 2013 I was 1 of 14 selected for the On Purpose, social enterprise leadership programme (out of 100s who applied) and worked.

Venture Scout to introduce purpose driven tech companies that fit Ada Ventures investment thesis.

London, United Kingdom

• I offer coaching to start-up businesses or agencies within the creative, wellness, or social enterprise sectors. I’m particularly interested in helping to create MVPs, build effective teams, ops efficiency. I also.
• Creating cash flow and P&L (working with specialist partners)
• Build and test your MVP (I can suggest the right partners)
• Help to build the right teams (through my contacts or headhunters I know)
• Help to secure investment/raising capital
• Building contact’s and networks

Clothes swapping community raising funds for good causes. To date we've given £9,000 to FoodCycle, Art Against Knives, Childhope, Hackney Pirates, Breast Cancer Care, Birdsong, St Joseph’s Hospice, British Res Cross - Set up and tested the initial business model- Worked with a designer on the first stage branding, for launch and beta stage- Event manager.

I was 1 of 14 selected for the On Purpose leadership programme, to harness the power of business for environmental and social good http://onpurpose.uk.com/- My first placement was with Big Issue Invest and then Just Giving launching Yimby their crowdfunding community and first Labs Innovation. - I stayed on with Big Issue Group afterwards, under a retainer

Helped roll out Float as a resourcing tool across departments and look at processes for LDN and global teams (with financial focus)

Helped Uncommon from Oct24 and deliver a successful Jan-June 24 and got a discretionary bonus for performance. Managed a team of up to 30 creatives plus freelancers. Was then moved into a wider ops role

Areas of interest femtech, healthtech, well-being, sustainability, marketplaces. Early stage tech start ups which make people’s lives better. I’ve made small micro investments in:- Aura (previously The Fertility Circle)- Maven (creator platform/marketplace)- Sojo (clothing repairs marketplace)Strategic Advisor 2022Haule (previously Hutch 2nd hand homeware.

• Resource management:
• Management of internal studio team for strategy, creative and design x10. Often when with freelancers the team was up to 20. Included resource and workflow planning, quality performance, and financial monthly.
• Creative studio lead across a range of new business development, and critical Exposure Brand initiatives
• Prioritisation of work and daily focus for designers, partnering closely with other Senior Managers to balance delivery across a number of campaigns. Using tools like Float.
• Accountability for creative output of studio team with Design Director and ECD, maintaining a high level of creative qualityCommercial:
• Resource projection for freelancers, based on forecast projects for the month

Lead producer on adidas Worldcup (£650k production shoot and post budget) and SS23 campaign (£350k production and post budget)First project for Intersports and an influencer campaign for JBL which was over £100k production budget.

London, England, United Kingdom

Impossible are a global innovation group with a planet centric design methodology. They help corporates and start ups create better products and services for the planet. I initiated a partnership with Blue Earth Summit in October where Impossible ran a planet centric design workshop for 30 people and had a lead speaker Tessa Wernick (ex Fairphone). I help.

Loved this very operational role working with adidas Global comms, adidas legal and procurement, and their agencies like Iris, Homeground, TMC.

Helping on the Roche account to deliver key programmes of integrated work. Using ‘agile’ ways of working to rapidly build team productivity with tools like Trello, Asana and their internal PM tool. Working with 12 account handlers and multiple external stakeholders. Helped sell in £1million campaign.

Back for the third time. Helping their Sports team with projects and process improvements.- Production lead for big brand / social campaign for the Mastercard Rugby Worldcup Sept 2019 (£750k budget)- adidas projects lead, including helping pitch and deliver their first mobile game featuring Mo Salah (3D model).- Managed projects worth £1.5million budget..

London, United Kingdom

- Delivered social shoot for Bacardi in first two weeks - Worked across BT Sports social content introducing a new production partner, for agile editing resource- Helped with Whiskas brand campaign

London

Designed, built and launched a sustainable model for the first Returners Programme, for Creative Equals in 2 months. In partnership with The Government Equality Office and D&AD for the training. Presented it to The Government Equality Office. Introduced a collaborative founding agency partner model. Each founding partner paid a yearly admin fee to help.

Working on agile products and projects to launch quickly.- Helped to launch Shopageddon, a VR experiment for Black Friday within my first two weeks.- Lead producer on a £25M integrated pitch for a fintech client, working with Mindshare on the media planning. We won the UK pitch.- Lead producer on DeepMind project, with an agile team of 5 of us (we had 4.

Working closely with the Sales Director, Head of Sales and Head of IT on a CRM implementation- Led the procurement process for a CRM supplier, with the Head of Sales- Set up scoring matrix to analyse and compare 6 suppliers and the best fit, based on the brief- Presentation with business case and recommendations for the board- Project managed the.

Small (not for profit) boutique festival for 350 in the middle of the countryside (in 2012 and 2014). We now run smaller yearly City FARM events in London for 70-150 people.- Managed overall festival budget of £20,000- Negotiated costs/dealt with venue owners- Found and recruited food stall holders- Ran bar, with team of bar staff (which feeds into our.

- Integrated producer leading #barkinthepark More Th>n’s first innovation - Experiential event on Oct 27th for over 1200 people and over 300 dogs.- Filmed the event for brand social content (over 1M views) and tested FB Live which had 285k views. - Worked with Heart FM on a radio partnership in the build up and on the day. - 2000 unique users tried to.

Brick Lane

Using bespoke project management tool, Tempo, for project lifecycle delivery (profit margin, booking resource, reconciling time)Writing SOW's, Change Requests and ICA's for clear contract agreementsReconciling 45 accounts, 150 projects, to help forecast resource needed (6 months ahead)

Working on Google and adidas accounts, I've freelanced with We Are Social a few times. Google- Helped account team with production pitch and deliver two experiential fan activation events for Google for their Youtube influencers Copa90 and SORTEDFood.- Put together the SOW documents, timings, status documents and managed risks.- Worked with Slice as the.

Working closely with Rob Trimble the CEO, development team and programme managers- Mapped out ghant chart for project deliverables- Set up marketing templates for teams to use- Website updates and website analysis for longer term suggestions- Producer on two films for the Centre - Marketing analysis, carrying out stakeholder interviews with key staff to.

During my year doing On Purpose, worked in Marketing and Comms for Big Issue Invest and Yimby, the crowdfunding site by JustGiving. Stayed on with Big Issue Invest for a year retainer and helped in a Group role during some maternity cover. Big Issue Invest Set up their marketing infrastructure:- Re-developed Big Issue Invest's website (from a static site).

Led the re-development of LEYF's website from site definition & planning through to production:- Appointed web agency, managing pitch briefing and process- Planned and led requirements gathering workshop with 15 stakeholders (agreeing priority user groups, empathy mapping for groups, wireframe and sitemap sketching, agreeing most popular sitemap.

Working on Adidas Global local market activation for the launch of a new boot, before my On Purpose leadership programme started in April 2014.- Client contact for project and managed interagency relationships, to ensure the campaign was integrated and effectiveness maximised.- Briefed production partner for the event in Brazil- Managed £350,000 budget and.

Farringdon

Working on Toyota, Lexus, O2 and some new business.- Client contact working in the London office and over with the Toyota clients- Worked with production partners for shoots for social media campaigns- Project managed CSR web project for O2 called 'O2 Think Big', working with Hope & Glory PR agency

Working on the launch of East Village (Delancey/Triathlon) and TCC (Smart Shoppers community).- Client lead on all 3 accounts- Worked with a team of 3 account handlers, 2 producers, 3 analysts.- Delivered £650k of business in the 6 month period from when the pitches were won- Launched The East Village for Delancey during the Olympics

Working on Aviva and Birds Eye- Client lead- Ran interagency project on Birds Eye with the PR agency to ensure the creative was integrated- Managed team of 2 account managers and 2 producers- Completed historic reconciliation of budgets and found £70k of old billing hadn't been completed- Conflict resolution on one account, on behalf of the client, with an.

I worked on Palmer's, Next, Channel 4, Cancer Research UK- Led on the implementation of Palmer's social strategy, working with the senior planner, producer and account executive- Worked on creative campaigns for Channel 4 shows, Channel 4 Weather pitch, app for Cancer Research UK- Worked with creative team on a pitch for Next Flowers, designing their.

Worked on BBC WorldService, Hyundai, RBS Group, Ribena, DirectLine. - Helped Play secure their first retainer with RBS Group. By the time I left at 29 years old, I was offered Head of the digital production hub, when Play merged with M&C Saatchi.

Worked on Emirates and The Department of Children, Schools and Families (DCSF)- Worked on several Emirates campaigns, with clients in Dubai, which totalled +£100k. - Led a campaign for the DCSF with the creative team, designer and a producer, to encourage 11-14 yr old boys to read more. The campaign hub was a branded YouTube channel (in 2008) and it won an.

Worked on Electoral Commission & Energy Saving Trust websites before I went travelling.- Won a £50k pitch project which I ran (by myself) for Energy Saving Trust- Helped complete a large website project for Electoral Commission, working with a senior technical project manager- Analysed ways of minimising third party costs to maximise profit margin

Worked on ITV, European Commission, Thames Water, RBS Group, NatWest, Direct Line, Twinings.- Mixed hybrid account management and producer role- Worked with account teams in the group to spot digital opportunities- Helped secure Play's first retainer with RBS Group, worth over £3million over 4 years

Worked on Eurostar and BT Yahoo- Promoted to account manager after a year- Managed and trained account executive- Learnt how to use Campaign Commander and sent out Eurostar's weekly emails to 100,000s of customers- Looked at ways to optimise performance i.e. suggesting a follow up email which generated a further £1million in revenue- Worked in a hybrid.

Social Enterprise Leadership Programme

Activities and Societies: I was selected to be part of the social enterprise leadership programme, On Purpose, in 2013-2014. I did my.

Scrum Master - 2 Day Project Management Course

(Perkins Award Winner)

What an incredible learning journey. I was delighted to win The Perkins Award for the most exceptional body of work. I learnt a lot from.

Education record

Negotiation and Influencing 1 day course

Education record

2.1, Politics

Activities and Societies: Set up (and was President) of the first Politics Society Club

High School

Activities and Societies: Captained the hockey team who won the National Championships