Emily Deitz Email & Phone Number

Athens, Ga, Us

Oversee the development and coordination of promotions plans, emphasizing awareness, attendance and atmosphere for all men’s and women’s sports programs. Directly responsible for development and implementation of promotional plans for football, men’s basketball, and gymnastics. Responsibilities include but are not limited to budget, community relations and sponsor activation. Manage the 8-year and $92 million dollar relationship between IMG and Athletics regarding at-event sponsor activation, print projects and in-game promotionalelements and video content. Promotional plans helped increase 2010-2011 season ticket sales records for men’s basketball by 13% and increased the 2010-11 regular-season attendance by 21% at Men’s Basketball. Assisted in the development of the marketing plan and coordinated all media buying including print, billboard, direct mail and digital for The Georgia Bulldog Club resulting in a 190% increase in donors, the highest increase in five years. Oversee the Associate Director and (2) full-time interns. Handle day-to-day management of the Collegiate Licensing program which generated over 4.8 million in royalty revenue in 2010-2011. Develop and coordinate promotional plans, emphasizing awareness, hospitality and attendance for postseason NCAA and SEC Championships. Manage the $600,000 annual promotional budget and the $100,000 IMG Promotional allotment. Traveled to the 2008 and 2009 NCAA Softball Regional at Chapel Hill, North Carolina, as sport administrator with Georgia Softball.

Managed marketing efforts for all varsity sports and directly responsible for group tickets sales and women's basketball marketing.

Development and implementation of marketing and promotional plans for football, men’s basketball, soccer, gymnastics, softball and men’s and women’s tennis and selected post season championships. Oversee budgets, print projects and community relations for each sport. Serve as marketing contact for Gator football in planning and coordinating pregame and halftime presentations and wrote game scripts for public address, matrix and video board. Coordinated print projects including poster, schedule card and magnet for 2004 Gator Football. Served as marketing contact for the 2003 NCAA Women’s Tennis National Championships, including marketing and promotion of the event, sponsorships, multimedia and hospitality, and achieved a sellout crowd of 1,132 for final team match. Oversees annual all-sport calendar design, production and distribution. Supervise student and intern staff.

Developed and implemented marketing and promotional plans for football, men’s basketball, women's basketball, soccer, gymnastics, softball and swimming and diving. Responsible for daily communication and relations with Tiger Team Partners. Helped develop the multi-media rights bid and responsible for Auburn Network print project management. Served as marketing contact for the spirit squad. Handled community relations and group tickets with local schools and regional organizations. Coordinated web site with webmaster and ensured content was current and the site was well representative of Auburn Athletics. Developed budget for marketing department for 2001-2002 and 2002-2003 fiscal years. Developed trade programs with local and regional print media and cable networks. Supervised student and intern staff. Worked in conjunction with licensing department and CLC to approve concepts to promote Auburn brand.

Master'S, Exercise And Sports Sciences

Bachelor Of Arts (B.A.), Business/Corporate Communications

Activities and Societies: Kappa Delta Sorority, Student Alumni Association, Spirit Master's