Recognized as "CV Business Partner of the Year" for pioneering best-in-class external and internal communications strategies instrumental in advancing business objectives.Worked with global and country leadership and functional teams to support strategic communications planning with data-driven insights and recommendations on advancing business priorities through integrated communications efforts. Established comprehensive issues management and rapid response strategies, addressing critical areas such as litigation, quality assurance, safety protocols, medical concerns, and alliance issues.

Spearheaded the development of an innovative organic media strategy centered around harnessing the thought leadership of key opinion leaders (KOLs) to revolutionize the gold standard of bladder cancer treatment. This approach resulted in a significant shift in perception and engagement, reaching more than 75,000 urology healthcare professionals.Led and developed a comprehensive media strategy to elevate the visibility of a leading pharmaceutical company's biosimilars portfolio milestones. This strategic initiative led to the dissemination of over 44 impactful stories, reaching an extensive readership of more than 95 million individuals.Directed the complete rebranding initiative for a chain of orthotics, prosthetics, and cranial remolding clinics. Responsible for all aspects of the rebranding process, from conceptualization to execution, including the development of a new name, visual identity, core marketing materials, internal roll-out, and website redesign.Pioneered a digital-first approach for a mental health non-profit, propelling the organization from digital ground zero to a vibrant and engaging online presence. Notably, achieved a remarkable 20 percent growth in the organization's Facebook community through strategic digital engagement strategies.

Maximized global accounting firm’s annual risk factor report by developing and implementing a drip e-mail campaign. The average campaign click-through rate was 4.2 percent, slightly above the industry’s and the accounting firm’s average.Conceptualized and developed webinar (presentation and script) focused on 2015 manufacturing & distribution deal flow for global accounting firm’s manufacturing & distribution business and private equity lines. Webinar secured more than 500 attendees. Due to its success, it was replicated across the firm’s industry lines.Capitalized on creative news angles, as well as established and nurtured relationships with target reporters to secure an increasing number of coverage year-over-year for the global accounting firm’s real estate and construction industry line. Increased the number of media placements 70 percent between 2014 and 2015.Launched and managed the Facebook community for a global safety solutions provider. The community grew from zero to more than 80,000 engaged users as a direct result of counsel I provided on how to use a thoughtful combination of paid, earned and owned media.Produced an animated product case study video for a global safety solutions provider focused on its advanced oil and gas enterprise solution. To date, the video has received more than 900 YouTube views and was reproduced in 15 languages for use as a global sales tool.Developed a steady stream of research-based content, including e-books, infographics, videos, posters, social media personas, gifs, bylined articles, and case studies, aligned with clients’ goals and inspired action by their target audiences.Managed client account teams, helping teams apply big-picture, strategic thinking to client work; anticipated and addressed client challenges; and always ensured superior client service. Additionally, my mentoring skills contributed to the ongoing growth and promotion of junior team members.

Orchestrated a dynamic communications strategy for an esteemed building developer, leading to the rapid full leasing of a new multi-family community within a mere three weeks of its unveiling. This achievement not only underscored our team’s prowess but also garnered industry recognition for its excellence.Engineered and executed a comprehensive media campaign for a thermal window cover manufacturer, resulting in an impressive +1 million media impressions across various verticals, as well as local and national press. This demonstrated my adeptness at crafting narratives that captivate diverse audiences and amplify brand visibility.Led seamless ribbon-cutting events, meticulously overseeing all aspects from crafting compelling press materials to curating speakers’ remarks and orchestrating onsite press interviews. This meticulous attention to detail ensured our clients’ milestones were celebrated with maximum impact and media coverage.Cultivated robust relationships with public officials, serving as a liaison for the development of new real estate ventures. Crafting their event speeches and press releases, I ensured alignment with strategic objectives and maintained a favorable public image for our clients amidst evolving regulatory landscapes.Nurtured and mentored junior team members, guiding them from internships to successful professional careers. Through my leadership and mentorship, I empowered them to excel in their roles, contributing to both their personal growth and the overall strength of our team.Headed Beckerman’s East Coast Internship Committee, driving initiatives to identify and develop top-tier talent for consideration in full-time positions. This commitment to talent cultivation underscores my dedication to fostering a culture of excellence and ensuring the future success of our organization.

Developed and implemented a groundbreaking media communications initiative for a billion-dollar commercial interiors company, resulting in more than four million media impressions and a prominent feature in Fast Company (https://www.fastcodesign.com/1662004/designer-of-the-swiffer-cleans-up-the-modern-hospital). This campaign earned recognition with a 2011 PRSA Pyramid Award in the B-to-B “Media Relations” category. Advised a global executive onboarding firm on leveraging a top-performing Forbes blog to boost website traffic, book sales, and brand visibility. Through strategic content syndication and an SEO-optimized press release, I achieved a substantial increase in website traffic and a remarkable 110 percent surge in book sales within a short timeframe.Conceptualized and implemented a successful, data-driven e-newsletter strategy for a worldwide management consultancy, quadrupling the firm’s e-newsletter database and achieving an impressive 80 percent open rate. The e-newsletter emerged as the second-highest referring site to the firm’s website.Secured a prestigious recurring blogging opportunity for a senior partner of a global management consultancy on the Harvard Business Review platform. Through ongoing strategic counsel and content guidance, the blog garnered significant visibility and engagement, becoming one of the most viewed in its category.Successfully amplified foot traffic for a leading supplier of commercial flooring at its annual trade show, achieving a notable ten percent increase in visitor attendance from the previous year. Additionally, maintained an all-time high in editorial visits from leading target publications.