Executive leadership team member and finance employee number one at a fast-growing SaaS company, responsible for all finance functions and decisions. Produced and managed multi-million dollar budgets and 5-year financial forecasts. Reported directly to the CEO and responsible for financial communication to the Board of Directors.Led financial reporting, projections and diligence efforts for Unearth’s fundraising efforts.Oversaw all legal and financial compliance for the company, including external financial audits and 409A valuations.Created and managed operating budgets for all departments.Ran A/R, A/P and payroll functions.Implemented and administered a safe harbor 401(k) plan as a new benefit for all employees.Managed Unearth’s facilities, space planning, corporate space searches and negotiated leases.Developed Unearth's expense policies and migration to spend management software.

Managed production and service of dessert and bread programs for Elske, a Michelin-starred New American restaurant in Chicago’s Fulton Market District

Prepared all elements of the dessert and bread programs for 350 guests daily at both Michelin-starred restaurants

Drove strategy and execution of multi-channel lifecycle marketing campaigns globally. Built and managed a team of marketers across NA, LATAM, EMEA, and APAC. Defined metrics and established dashboards for measuring monthly and quarterly customer churn; conducted analysis to understand leading indicators and reasons for churn.Developed customer lifecycle map, onboarding and offboarding campaigns, and automated communication touchpoints.

Acquired by Booking.com. Built a team of marketers across NA and LATAM focused on lead generation for a $10M SaaS business.Developed multi-channel content marketing strategy, resulting in 50%+ of leads generated by marketing channels. Set up automation, analytics and dashboards to track conversion of leads to sales.Implemented scalable and integrated software tools for sales & marketing organization, including HubSpot, Salesforce and Tableau. Developed partnership program with Choice Hotels, leading to accelerated adoption of buuteeq software and services by Choice franchisees.

Grew revenue by 25% to over $30M for a portfolio of day-after-air and catalog TV series of over 50,000 titles from 40 broadcast network and cable partners, through a combination of new pricing strategies, promotions, onboarding of new partners and content and expansion to new markets.

Improved awareness amongst target customers by developing case studies, whitepapers, webinars, and marketing campaigns that drove approximately 1M downloads of Expression Encoder in 2011, representing a 10x increase from the year prior.