Emily Hurwitz Email & Phone Number

Sydney, New South Wales, Australia

Squad Ink is a branding studio shaping some of the most successful, forward-thinking wellness, food & beverage and hospitality brands in Australia and beyond.

Sydney, New South Wales, Australia

• Clients: TikTok ANZ & Canada, BUPA, Petbarn & The Minderoo Fundation
• Launched TikTok’s first ever marketing campaigns in Australia, executed across thousands of deliverables, effectively shifting brand perceptions and increasing key global metrics
• Transcreated Australian campaigns to the North American market, acting as a consistent conduit between international team members, clients and media partners
• Managed and helped execute multi-day events targeting TikTok B2B audiences with the aim of educating participants on the key product benefits and ultimate value of launching themselves or their clients on-platform

San Francisco Bay Area

• Selected to report directly to agency President and Leadership Team, providing key thinking on all new business pitch opportunities while communicating success, progress and challenges to 200 agency employees
• Led cross-functional new business teams in pitching $5-10M annual fee opportunities including Marriott International, Facebook, the NFL and The North Face

San Francisco Bay Area

• Clients:
• Chipotle Mexican Grill
• Marriott International (Sheraton Hotels & Westin Hotels)
• Kraft Heinz
• Launched Chipotle’s first new product in 25 years, queso, effectively translating the brand voice, look and feel across earned, paid, and owned channels from initial strategy through final production
• Worked collaboratively with partner agencies, clients and internal constituents to manage workstreams to ensure deliverables, deadlines and budgets were effectively managed and communicated

San Francisco Bay Area

• Client: MetLife
• Played an integral role in the MetLife global rebranding process, across EMEA, APAC, LATAM and the US
• Circumnavigated the world shooting MetLife’s first ever global campaign, fully integrated across channel
• Maintained relationships with C-level global executives, top-tier clients and international agency partners
• Established processes, relationships and foundation for US regional strategy and creative outputs

Greater Boston Area

• Clients:
• Sam Adams Beer
• '47
• Panera Bread
• Olympus Imaging
• TripAdvisor

Greater Boston Area

• Organized and held a series of brand/marketing workshops to educate founders on establishing an ownable position in the market, forming a scalable branding and design system, and executing sound product growth strategies
• Oversaw the creative process for two can designs and two multipack box designs
• Identified, pursed and partnered with like-minded brands for ongoing collaborations and events

Greater Boston Area

• Clients:
• Benjamin Moore
• Foxwoods Casino
• Promoted to Account Executive in less than a year
• Launched two integrated campaigns for Benjamin Moore and one for Foxwoods Casino (TV, radio, print, digital)
• Completed a successful rebranding campaign for The Bank of Maine (print, radio, TV, digital, direct mail)

Greater Boston Area

• Clients:
• HSBC
• City of Boston (Greenovate Campaign)
• Managed monthly HSBC credit card acquisition direct mail & email campaigns from strategy to mail drop

Raleigh-Durham, North Carolina Area

Greater Boston Area

Bachelor Of Science (Bs), Marketing

Activities and Societies: Phi Mu Fraternity

Culinary Certificate

Completed a 730-hour full-time culinary arts education including a 3 month stage at Michelin starred restaurant, Lord Stanley.

Education record