Emily Hurwitz Email & Phone Number

Sydney, New South Wales, Australia

Squad Ink is a branding studio shaping some of the most successful, forward-thinking wellness, food & beverage and hospitality brands in Australia and beyond.

Sydney, New South Wales, Australia

Clients: TikTok ANZ & Canada, BUPA, Petbarn & The Minderoo Fundation• Launched TikTok’s first ever marketing campaigns in Australia, executed across thousands of deliverables, effectively shifting brand perceptions and increasing key global metrics • Transcreated Australian campaigns to the North American market, acting as a consistent conduit between international team members, clients and media partners• Managed and helped execute multi-day events targeting TikTok B2B audiences with the aim of educating participants on the key product benefits and ultimate value of launching themselves or their clients on-platform

San Francisco Bay Area

• Selected to report directly to agency President and Leadership Team, providing key thinking on all new business pitch opportunities while communicating success, progress and challenges to 200 agency employees• Led cross-functional new business teams in pitching $5-10M annual fee opportunities including Marriott International, Facebook, the NFL and The North Face

San Francisco Bay Area

Clients:• Chipotle Mexican Grill• Marriott International (Sheraton Hotels & Westin Hotels)• Kraft Heinz• Launched Chipotle’s first new product in 25 years, queso, effectively translating the brand voice, look and feel across earned, paid, and owned channels from initial strategy through final production • Worked collaboratively with partner agencies, clients and internal constituents to manage workstreams to ensure deliverables, deadlines and budgets were effectively managed and communicated• Ran point on numerous rounds of qualitative and quantitative research, communicating results and ensuring implications were properly interpreted across strategy and creative outputs

San Francisco Bay Area

Client: MetLife• Played an integral role in the MetLife global rebranding process, across EMEA, APAC, LATAM and the US• Circumnavigated the world shooting MetLife’s first ever global campaign, fully integrated across channel• Maintained relationships with C-level global executives, top-tier clients and international agency partners• Established processes, relationships and foundation for US regional strategy and creative outputs

Greater Boston Area

Clients:• Sam Adams Beer• '47• Panera Bread• Olympus Imaging• TripAdvisor• McAlister's Deli• First full-time employee – began as a Senior Account Executive and promoted October 2014 – integral in establishing process, sourcing talent, pitching new business and achieving agency growth goals• Helped increase agency profitability by over 200% in 2014 by identifying organic growth opportunities, leading several successful new business pitches and establishing agency rate cards to systematize estimates• Guided qualitative and quantitative consumer research studies for four Olympus product launches – resulting campaigns exceeded projected sales goals

Greater Boston Area

• Organized and held a series of brand/marketing workshops to educate founders on establishing an ownable position in the market, forming a scalable branding and design system, and executing sound product growth strategies • Oversaw the creative process for two can designs and two multipack box designs• Identified, pursed and partnered with like-minded brands for ongoing collaborations and events

Greater Boston Area

Clients: • Benjamin Moore• Foxwoods Casino• Promoted to Account Executive in less than a year • Launched two integrated campaigns for Benjamin Moore and one for Foxwoods Casino (TV, radio, print, digital) • Completed a successful rebranding campaign for The Bank of Maine (print, radio, TV, digital, direct mail)

Greater Boston Area

Clients: • HSBC• City of Boston (Greenovate Campaign)• Managed monthly HSBC credit card acquisition direct mail & email campaigns from strategy to mail drop

Raleigh-Durham, North Carolina Area

Greater Boston Area

Bachelor Of Science (Bs), Marketing

Activities and Societies: Phi Mu Fraternity

Culinary Certificate

Completed a 730-hour full-time culinary arts education including a 3 month stage at Michelin starred restaurant, Lord Stanley.

Education record