Head of regional marketing, with all state marketing directors reporting to me. Work cross-functionally with Brand, Digital, Operations, and others to develop and implement regional marketing initiatives. Partnered with the SVP of Retail marketing and CMO on revenue-driving opportunities and implemented with regional teams. Lead regional promotion planning across seven different states. Work with the brand team on NPI and commercialization of new products. Developed and implemented a go-to-market strategy for a new retail brand launching in Florida at over 60 locations. Partnered with HR to restructure regional marketing teams to operate more efficiently and effectively with national marketing organizations and our retail partners. Determined strategy for each regional marketing channel and worked with the local team to execute and drive measurable results.

First marketing hire at iAnthus Capital's Florida asset, GrowHealthy. Worked directly with company leadership to develop marketing budget. Developed the launch plan used to roll out over a dozen GrowHealthy retail stores. Hired and managed marketing team responsible for introducing GrowHealthy brand. Worked with the retail, sales, and operations teams to generate over 2000% in monthly sales growth from October 2018 to present. Responsible for launch of online delivery system in the first three months at the company, the only source of revenue before stores opened. Oversaw the development of the first company website. Responsible for creating yearly marketing plans and promotions calendar. Created social media content strategy and oversaw implementation. Created product marketing, packaging, and sales materials used in retail locations and physician offices. Oversaw the development of all GrowHealthy products and sub brands. Sourced and managed outside contractors including graphic design, email marketing, and web development.

Helped Booster pioneer its gasoline delivery service from seed funding as one of the first employees. The company's strategy centered on reaching agreements with Facebook, Oracle, Cisco, and other Fortune 500 companies, whereby Booster would refuel their employees' personal vehicles during the workday. Responsible for the planning and implementation of marketing to both partners and end customers. Participated in the business development process and acted as the marketing lead to attract new partners. Managed team of partner experience managers, marketing coordinators, and brand ambassadors. Worked with programmers to develop analytics to better understand customer behavior and adapt plans for more efficient growth. Developed the launch plan used to get user adoption to 20% of partner employees in the first 30 days. Responsible for the company marketing budget and determining customer acquisition cost (CAC) for each initiative. Worked directly with the leadership team to build out the partner experience team and marketing team. Managed the brand across all channels and oversaw the creation of digital and print materials. Managed relationships with long-term design freelancers.

Involved in the strategy and vision of marketing campaigns promoting NASCAR and IndyCar races at the second-largest sports facility in the United States. Worked with racecar drivers, teams, and other influencers in the auto racing industry. Collaborated with the business development team to sign track sponsors, including Firestone, O'Reilly Auto Parts, and Coca-Cola, and created marketing campaigns to benefit the track and sponsors. Personally created and managed the track's Twitter account and grew itfrom zero to over 100k followers. Managed the Texas Motor Speedway digital presence including websites and social media. Worked with driver teams and digital, video, and print media creators to market upcoming races. Worked closely with the media relations department and established relationships with industry PR representatives and news outlets to achieve media placement. Oversaw two website relaunches and produced the first Texas Motor Speedway blog.

Account Manager for consumer clients including Borden Dairy, Russo's Coal Fired Italian Kitchen, and Pollo Campero. Assistant Account Manager for MOOYAH Burgers, One Arts Plaza, Billingsley Co., and Grand Hyatt DFW. Managed social media presence for Hertz My Explore, Pollo Campero and, Russo's Coal-Fired Italian Kitchen. Created and pitched marketing proposals to clients based on company needs. Attended events and served on committees representing Power Public Relations to attract new clients.Wrote press releases for clients and garnered earned media impressions through targeted pitching to national, regional, and local journalists. Provided weekly status updates for clients and attended in-person client meetings. Developed and maintained media lists and conducted media audits. Directed launch events for clients by managing outside resources, creating targeted guest lists including local community leaders, socialites, and media.