Emily Simon Email & Phone Number

Little Rock, Arkansas, Us

Charlottesville, Va, Us

· Expanded product positioning and messaging to penetrate up-market segments, including state and enterprise systems, driving a 260% revenue growth within 3 years· Developed a GTM strategy, including a persona-driven messaging framework and sales enablement tools, that led to over $1M in pre-sell opportunities within the first 21 days of team enablement · Led the branding, naming, and launch of the reimagined core portfolio system, introducing version 2 of each flagship product line and enhancing market positioning and brand cohesion· Served as an executive team member, guiding strategy development and execution, contributing to a 117% YOY revenue growth· Increased the YOY total marketing-generated opportunity revenue by 50% by building the product marketing team, managing the execution of all product marketing activities, and developing and integrating a marketing strategy across all department sub-teams· Oversaw the optimization of product naming and visual rebranding efforts across 35+ product lines, strengthening brand integrity and optimizing assets for market impact

Charlottesville, Va, Us

- Built product strategy foundation and documentation to lead strategic analysis efforts from Boston Consulting Group- Managed team members and ensured alignment of sub-department quarterly strategies and activities to drive outcomes

Charlottesville, Va, Us

Simplified a complex product line into an integrated system with a new positioning framework, boosting cross-sell opportunities and driving a 61% average YOY growth· Spearheaded the GTM strategy and launch plans for 8 products, executing effective launches and ongoing promotion, resulting in $8.2M in first-year revenue and $19.9M in lifetime revenue to date· Pioneered a GTM approach of analyzing buying and implementation trends to drive cross-team alignment on data-driven strategies, which collectively led to exceeding a 50% revenue growth target· Led multi-channel marketing strategy execution, including demand generation and content marketing, resulting in a 64% YOY increase in Q1 MQLs

Charlottesville, Va, Us

· Founded the product marketing function, implementing activity and functional maturity models to boost impact and ensure company-wide readiness and integration· Developed a comprehensive go-to-market process, fostering company-wide education and cross-collaboration, making product launches a core, unified organizational function· Created and executed a strategy that enhanced internal knowledge and integrated promotions into the content calendar, driving external awareness and an impactful quarterly marketing campaign

Bethesda, Maryland, Us

Lead product marketer for a product line of over six unique products, reporting directly to the Vice President of Product Marketing. Responsible for collaborating in cross-functional go-to-marketing planning, for building comprehensive and high-quality marketing plans inclusive of internal and external resources, and overseeing content strategy and execution for blog and social media presence company-wide.- Launched 3 new curriculum products simultaneously with comprehensive marketing plans inclusive of creation of sales enablement resources (product training, pitch decks, messaging sheets, key competitive differentiators, webinar/demo scripts) and external content for each stage of the buyer's journey with segmented messaging as needed (website and bookshop copy, external flyers, digital eSamplers, product videos, blog posts, emails, organic and paid social media posts)- Managed content creation, calendar, and strategy for company social media channels and blog, with average minimums of 1 blog post and 24 social media posts per week and optimizing content to generate bookshop revenue when applicable - Developed competitive displacement approach and template to produce robust internal insight, key messages, and sales enablement resources

Bethesda, Maryland, Us

Strategized, created, and implemented impactful content and campaigns for lead generation, customer support and loyalty, and brand recognition.Created national and regional email campaigns with success measures such as 60% open rates, 55% click to open rates and 500+ new leads generated throughout a two-touch email seriesGrew social media presence in one-year through ownership of target strategy and content development, resulting in:Increase of LinkedIn engagements by 2,050%, user acquisition by 1455%, and click rates by 1514%Increase of Twitter engagement by 26%, user acquisition by 162%, and click rates by 444%Increase of Facebook engagement by 188%, user acquisition by 324%, and click rates by 120%Developed strategy and content for a proactive product support plan to increase product implementation, decrease tech support requests, and improve customer retention through monthly support newsletters sent to an audience of 14,000+ and development of in-product messaging

Bethesda, Maryland, Us

Identified solutions to bridge the gap in production implementation to improve the customer journey, retain customers, and lower technical support requests.• Created comprehensive customer-facing onboarding and implementation resources, inclusive of welcome emails, model implementation plans, preparing for implementation documents, professional development planning document, getting started checklists, and user guides for 4 unique product lines• Supported transition to a new Tier 1 Technical Support Vendor through providing in-depth product training, closing 1,000+ support tickets, and creating 120+ knowledge base articles and videos

Bethesda, Maryland, Us

Maximized company efficiency, enhanced the customer experience, and empowered internal stakeholders.• Provided comprehensive new hire product training for all new employees• Resolved 700+ customer support tickets during 3-month peak period• Presented 25+ in-person professional development sessions and 200+ live webinars tailored to identified customer needs and goals over a 6-moth peak period• Communicated product knowledge to internal and external stakeholders through writing and editing of demo outlines and webinar scripts• Analyzed live webinar attendance data, identified risks, and researched solutions, and designed a new web-based training process to increase company efficiency and effectiveness

Falls Church, Virginia, Us

• Evaluated on FCPS Summative Evaluation as Highly Effective-Enhanced student learning by continuously analyzing DRA2 to create differentiated small groupsfocusing on students needs, targeting instruction and maintaining data on each child resulting in100% making expected reading progress, 43% of students exceeding the established benchmark and 47% of students achieving the established benchmark-Impacted student mathematical learning through instructional planning and delivery 100% pass rate on the Fall Mathematical Reasoning Assessment.-Reflected on and discussed School Improvement Plan as a member of the School Leadership Team-Integrated and shared mathematical problem solving strategies and instruction as a member of the Mathematics Leadership County Committee-Enhanced school wide Guided Reading implementation as a result of a collaborative presentationIncreased student learning by implementation of best practice instruction: daily Guided Reading, daily Guided Math, and weekly Number Talks-Increased effectiveness of CLT meetings by leading discussions on norms and identifying goals and outcomes-Strengthened student engagement by designing differentiated instruction driven by data in conjunction with Virginia Standards of Learning-Established team collaboration, planning and curriculum pacing by utilizing Google Apps Professional Development Created and Presented- Guided Reading: The Journey o A two-part collaborative presentation o Presented to entire LCES staffProfessional Development Attended- Developmental Reading Assessment 2: Primary- Kagan Thinking Skills

Falls Church, Virginia, Us

Evaluated on FCPS Summative Evaluation as Highly Effective-Impacted student learning through instructional delivery 95% pass rate for all students on the Mathematics SOL, with 29% scoring pass/advanced 91% pass rate for all students on the Reading SOL, with 21% scoring pass/advanced-Evaluated eCart assessment data and analyzed alignment with standards to transform instruction 65% pass rate for all students in Quarter 1 Language Arts increased to 82% in Quarter 3-Increased student learning by analyzing pre-assessment data and summative assessments to create and continuously modify groupings, create original interactive smartboard lessons, interactive notebook pages, and guided math activities 21% pass rate on the pre-assessment increased to 91% pass rate on the post-assessment-Transformed instruction by utilizing team members’ strengths and individual student data to flexibly group and provide intervention and enrichment instruction -Expanded collaboration across grade levels through vertical team articulation-Raised student engagement by effectively integrating differentiated one-to-one technology instruction-Collaborated with learning team to appropriately accommodate seven IEPs and two 504s Professional Development Created and Presented- Implementing Number Talks; Math Thinking in Your ClassroomsProfessional Development Attended- Making Meaning Using Wixie- Developmental Reading Assessment: Upper Elementary- Collaborative Learning Visits- Google Apps in the Classroom

Charleston, Wv, Us

The first year of my internship, my primary responsibility was to aide in the development, organization, and implementation of the Principal's Leadership Academy. I worked closely with author, Kent Peterson, to develop a school culture professional development presentation for the principals. The professional development was a "virtual field trip" for the principals to visit various aspects of a fictional school to dissect and provide recommendations to improve the school culture. My work created for that professional development has been used at multiple conferences since then, shaping principals' and teachers' knowledge of school culture across the state.My daily tasks included but not limited to, data organization, data analysis, research on educational programs nationwide, conference planning, agenda writing, and secretarial duties.Through the internship I have had the opportunities to also work with Jerry Valentine and Steven Edwards. I have attended multiple conferences including but not limited to: Teacher Evaluation Task Force, School Improvement Specialist Network Meeting, Instructional Practices Inventory Training, Teacher Leadership Institute, Principal Leadership Academy, and Dropout Prevention Conferences.

Morgantown, Wv, Us

Assume the full responsibilities of the teacher, including providing instruction, maintaining a positive learning environment, and all other duties.

Through the 5-Year Benedum Education Program, I have completed over 1,000 hours of clinical experience in the classrooms at Suncrest Primary School (PreK-3).-Impacted student learning by adapting the Creative Curriculum to West Virginia Standards of Learning for a thematic leaning unit focused on exploring all types of balls used in sports-Utilized Teaching Strategies effectively to collect PreK student data and observations consistent with Head Start Requirements-Increased effectiveness of instructional delivery through designing and implementing small group, differentiated lessons in grades PreK-3-Enhanced school culture by gathering survey responses, analyzing the data, presenting the data to faculty and facilitating action plan development-Improved PreK students’ fine and gross motor development through designing and implementing action research on integrating physical activity into existing PreK curriculum-Transformed student learning and instructional delivery through collaboration to implement small group guided math across grade levels -Built relationships through utilizing Google Sites to create a classroom websiteInternship (Year 5)Spring 2013: Self Designed Contractual Practicum (135 Hours)Fall 2012: Professional Internship in a PreK Special Needs ClassroomAction Research: Integrating Movement in the Creative CurriculumProfessional Development Created & Presented to Staff PLC: Implementing Math Stations Understanding Our School CultureParticipant (Year 4)Spring 2012: Third Grade, 12 hours a weekFall 2011: First Grade, 7 hours a weekTutor (Year 3)Spring 2011: Kindergarten, 2 hours a weekFall 2010: PreK, 3 hours a week