Led the creation of multi-channel field marketing content campaigns for more than 800 financial advisors. Also provided the wider marketing communications team with key message support to create a consistent narrative and tone across product lines and distribution channels.

Led communications planning and execution for Advisor Solutions - a channel of more than 1,400 financial advisors across Canada. Highlighted the channel’s value proposition and used communications to strengthen the channel’s relationships with advisors.

Supported new product launches, awareness campaigns and other marketing initiatives by developing and executing integrated marketing communications plans,

Developed and executed public relations strategies for clients across a diverse range of industries to earn them positive media coverage, help grow their brand awareness, and ultimately, their businesses. This included:- Using a mix of paid, earned, shared and owned media to help a London-based construction union to solidify their brand identity, mobilize their members and expand into new markets in South-Central Ontario in two years.- Building deep relationships with media and developing valuable content and to help a German agrochemical company grow its roots across Western Canada.- Providing crisis communications and PR support to earn positive national TV coverage and foster goodwill towards a pet food brand struggling with the fallout after a cyberattack.

Responsible for the American branch of the station’s Summer Patrol team.- Provided outreach to the station’s listening base in eastern Michigan. Interacted with sponsors, clients, listeners, and event attendees in a professional and friendly manner.- Efficiently wrote and recorded copy for compelling “Live on Location” remotes to get listeners excited about events in their area. Also wrote promotional copy and worked with producers to record promotions of community events.- Strengthened the station's online presence by creating social posts, writing regular blog articles and creating and updating a digital calendar of events.