Emily Luo Email & Phone Number

- Delivered impactful content solutions to Fortune 500 clients across diverse industries within disciplines of content design, content development, and content management, information architecture and taxonomy, intelligent content, experience strategy, SEO, UX writing, and user research- Consistently achieved high performance as sole content strategist and SME in cross-functional teams on end-to-end delivery of effective content solutions, design guidance, and strategic recommendations… Show more - Delivered impactful content solutions to Fortune 500 clients across diverse industries within disciplines of content design, content development, and content management, information architecture and taxonomy, intelligent content, experience strategy, SEO, UX writing, and user research- Consistently achieved high performance as sole content strategist and SME in cross-functional teams on end-to-end delivery of effective content solutions, design guidance, and strategic recommendations that enabled measurable success- Directed content strategy for website redesign of global consulting firm by introducing net-new content design rules to elevate design system, creating modular component library with detailed documentation to streamline content development process, and implementing effective frameworks to align workstreams among design, engineering, and marketing teams- Enabled key UX outcomes for large US restaurant chain by leading information architecture and content design of net-new mobile platform build via rapid prototyping, content models, content inventory and taxonomy, user pathing and flow visualizations, and highly usable documentation- Improved site performance for leading US banking and finance corp by delivering organic channel marketing strategies powered by in-depth SEO discovery, site auditing, and keyword analysis to boost search engine rankings, grow organic traffic, and enhance online visibility- Powered operational excellence for top US telecom company by developing and implementing comprehensive content governance and metadata management systems involving digital asset taxonomy, workflow diagrams, and content hierarchies with net-new documentation library- Advanced internal genAI innovation by contributing to AI-powered content audit automation tool development via producing test content, defining requirements, and managing stakeholder buy-in Show less

- Produced SEO-rich copy and optimized content for websites, leveraging keyword research, on-page optimization techniques, and content best practices to improve organic search rankings, drive targeted traffic, and increase conversions- Created visually cohesive and brand-affirming materials and assets, including design schemes, graphics, illustrations, and infographics, to support website content, branding initiatives, and marketing campaigns, driving brand and product awareness and… Show more - Produced SEO-rich copy and optimized content for websites, leveraging keyword research, on-page optimization techniques, and content best practices to improve organic search rankings, drive targeted traffic, and increase conversions- Created visually cohesive and brand-affirming materials and assets, including design schemes, graphics, illustrations, and infographics, to support website content, branding initiatives, and marketing campaigns, driving brand and product awareness and engagement- Collaborated closely with developers to ensure cohesive implementation of content and design elements- Conducted content audits and assessments, identifying content gaps, areas of improvement, and opportunities for optimization, driving toward enhanced user experiences, increased engagement, and improved adoption rates Show less

- Piloted omnichannel marketing strategies contributing to 67% increase in premium-tier customer conversion; conducted extensive user research via both quantitative and qualitative methodologies such as linear regression analysis, surveys, interviews, and A/B testing- Leveraged statistical analysis and data modeling techniques to uncover actionable insights, predict customer behavior, and optimize marketing campaigns, resulting in improved ROI and revenue growth for SAAS… Show more - Piloted omnichannel marketing strategies contributing to 67% increase in premium-tier customer conversion; conducted extensive user research via both quantitative and qualitative methodologies such as linear regression analysis, surveys, interviews, and A/B testing- Leveraged statistical analysis and data modeling techniques to uncover actionable insights, predict customer behavior, and optimize marketing campaigns, resulting in improved ROI and revenue growth for SAAS product- Conducted comprehensive competitive analyses, identifying key trends, opportunities, and challenges to drive data-informed decision-making and optimize marketing strategies for ecommerce clients- Planned, developed, and delivered from end-to-end creative, educational, technical, and commercial content across diverse mediums such as video, imagery, graphics, and writing to support targeted campaigns as well as broader, overarching marketing agendas Show less

- Innovated a direct marketing platform that leverages the CRPG form factor to gamify both virtual and real-world fashion experiences to create and sustain value-generating brand engagement- Developed and executed a comprehensive business plan, securing funding and investment partnerships in seed rounds, resulting in over $200k of capital raised to fuel company growth- Cultivated strategic partnerships with indie fashion brands and industry micro-influencers, facilitating… Show more - Innovated a direct marketing platform that leverages the CRPG form factor to gamify both virtual and real-world fashion experiences to create and sustain value-generating brand engagement- Developed and executed a comprehensive business plan, securing funding and investment partnerships in seed rounds, resulting in over $200k of capital raised to fuel company growth- Cultivated strategic partnerships with indie fashion brands and industry micro-influencers, facilitating creative collaborations and co-marketing initiatives- Composed the visual and content strategy of both product and brand, designed and wireframed technical product, led technical team in prototyping and MVP build processes Show less

- Renovated product interfaces and UX to enhance usability & visibility for mobile application with 10,000+ monthly users, leading to a 19% increase in adoption and a 33% increase in retention- Developed content development, management and governance frameworks to optimize product marketing and merchandising strategy for retail company with $23+ million annual revenue

- Constructed, proposed, and implemented business model re-design for small-sized retail company that increased realized and projected revenue, enabled greater efficiencies that reduced costs, and improved customer experiences with more effective CX measurement practices- Composed a comprehensive go-to-market strategy leveraging organic channel marketing for new eCommerce product offerings for medium-sized online retailer

- Founded, operated, and managed successful social eCommerce business with over 50k listings sold, 200k+ followers; leveraged strong brand narrative to become top 10% seller across 5 online platforms- Successfully developed relationships with fellow leaders in resale space as a speaker and panelist