• Lead marketers in designing, launching, and maintaining a Shopify based e-commerce store.• Develop engaging content for promotions, emails, and web content.• Photograph, edit, and publish products to the website. • Write creative, clear, concise, clean, and SEO-optimized copy for new items added to the website daily. • Forecast trends for young contemporary fashion and assist in the buying process.• Design all print collateral for marketing campaigns using Adobe and Canva.• Scout, coordinate, and photograph models of all ages, ethnicities, and sizes to present consumers with a variety of fit options.• Determine and effectively communicate areas of improvement and recommendations for future marketing efforts.• Perform regular audits of the website and content pages to ensure top performance.

• Utilize Shopify and Klaviyo to develop email flows and campaigns targeting new and returning customers. Recent open and click through rates average 65% and 13% respectively resulting in purchased merchandise, leads, and Google reviews. • Capture, edit, schedule, and manage unique daily content for multiple accounts across multiple platforms to ensure exponential growth month over month.• Utilize Wordpress to write blog posts increasing SEO which has contributed to a 178% increase in sales since August 2021.• Collaborate with a team to produce fresh and informative content for a YouTube channel with 252,000+ subscribers which has grown by over 42,000 since August 2021.• Create digital ads, emails, mailers, graphics, and banners using Adobe Programs and adhering to all brand guidelines. • Design custom merchandise, which makes up our top 10 selling items, and manage sales in Shopify and in-store. • Design and host show booths to increase brand awareness and build professional relationships with potential customers.

• Positively represented the company via live chat to promptly and efficiently solve problems.• Corresponded with unsatisfied customers via email in order to build and maintain a relationship.• Proficiently operated Marleylilly’s admin and ERP systems.

• Recorded and produced videos using Adobe Premiere Pro to be posted on Instagram (500K+ followers) and used in Facebook ads.• Launched and managed TikTok and Reels accounts that grew to over 20 thousand followers. • Collaborated with other interns to design a marketing plan for a new product and presented the plan to a team of Marleylilly executives.• Wrote blog posts each week using SEO data highlighting specific products.

• Recorded and produced videos using Adobe Premiere Pro to be posted on Instagram (500K+ followers) and used in Facebook ads.• Launched and managed TikTok and Reels accounts that grew to over 20 thousand followers. • Collaborated with other interns to design a marketing plan for a new product and presented the plan to a team of Marleylilly executives.• Wrote blog posts each week using SEO data highlighting specific products.

• Communicated with Clemson’s athletic scholarship donors.• Answered telephone and direct calls.• Retrieved and sorted mail.

• Produced daily recaps and weekly music videos displaying camp activities to be broadcast in Chapel.• Built a collaborative schedule each week including instructions for team leaders on their responsibilities for the weekly music video.