Marketing Coordinator And Graphic Designer
CurrentDevelop and implement the personalized strategic marketing initiatives and activities, both online and offline, for a team of 10 high-producing real estate agents in an upscale office serving the luxury markets of southern California. Guide agency’s focus and market strategy based on tangible KPIs. Marketing initiatives include but are not limited to social media, open house fliers, promotional items, community outreach, etc. Produce a bi-weekly blog, digital newsletter, digital advertising, and a quarterly print magazine sent out to all 90402 mailboxes and handed out at open houses. Lead production of a local publication consisting of content co-created by the real estate agents. Research and develop new blog topics pertaining to the Santa Monica real estate market while using trending SEO keywords.