Provide strategy, content, and reporting as part of a full-service PR and marketing agency team specializing in high-growth technology companies in information security, networking, and big data.- Write blogs, white papers, web copy, award submissions, press releases, and contributed content- Lead social media strategy and program implementation

Build and execute custom marketing and communications strategies, create content, design websites, and provide general business consultation and services for clients.

Led marketing to drive growth for StayWell's Employer segment. For more than 40 years, the company has been a pioneer in employee well-being solutions that lower health risks, increase program engagement, and reduce costs for large businesses and public sector clients everywhere. In March of 2020, StayWell was acquired by Internet Brands, the parent company of WebMD.

- Spearheaded the introduction and utilization of audience segmentation across the business, training 2,000+ team members nationally. - Analyzed and translated market research and data trends into actionable insights and developed targeted creative marketing campaigns to drive transaction growth, product and service revenue, and client retention in key dealer segments. - Worked collaboratively and led cross-functional teams to develop and execute broad-scale national promotions through digital channels and across 78 auction locations, growing revenue and bolstering client engagement. - Managed the creative direction of campaigns to activate the brand internally.- Planned and executed corporate employee events, directing creative, managing vendors, recruiting and organizing volunteers, and supervising event day logistics.- Served as managing editor for client e-newsletter with subscriber base of ~30k, creating segment-targeted and meaningful content.

- Led multi-channel B2C marketing strategies that grew and retained members, increased revenue, and decreased costs for the Southeast region, with a reach of ~250k members- Developed health communications initiatives and implemented marketing tactics to drive awareness and education, including increasing recommended vaccinations and health screenings, decreasing missed appointments, and lowering avoidable visits to hospital ERs - Planned and implemented marketing communications at the inception of the Affordable Care Act (Obamacare) to educate and onboard members- Conducted process/operational improvement analyses related to member communications and branding, including audits to streamline redundant marketing efforts and to enhance branding and the customer experience across ~30 medical office locations- Managed presence at events from branding to promotion to logistics, including the Kaiser Permanente Corporate Run/Walk with ~18k participants- Identified need for and independently launched and managed new social media ventures- Managing Editor of monthly member magazine with reach of 90k+

Planned, executed, and oversaw marketing and communications for external and internal audiences, including patients, the residency program, and 200+ faculty, administrators, and staff across both academic and healthcare sectors for the Division of Neurosurgery. Supervised, trained and provided direction in the application of internal communications resources and technologies.

Created and edited communications materials and managed multiple web platforms for the Division on Neurosurgery. Developed customized multimedia presentations for the Department Chair and faculty for international audiences.